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The MarketingShot Blog

Guides, tools and how-tos on AI for marketing. Independent, hands-on, no fluff.

20 articlesSep 2026 last update
Overview·Jul 17, 2026·7 min read

AI for Marketing in 2026: What to Pay For and What You Already Have

Which AI marketing tools earn their line item in 2026 across content, social, email, copywriting and paid ads, and where a general assistant already does the job.

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Guide·Sep 26, 2026·9 min read

Mailchimp Pricing in 2026: Every Plan, Real Costs and Hidden Fees

Mailchimp pricing in 2026: Essentials is $13/mo, Standard $20/mo, Premium $350/mo, all billed by contact count. Every plan and hidden fee, verified today.

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Guide·Sep 26, 2026·9 min read

Newsletter Open and Click Rate Benchmarks 2026: The MarketingShot Numbers

MarketingShot's list opened at 31.3% and clicked at 1.9% in September 2026, benchmarked against 5 sister newsletters on the same platform.

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Guide·Sep 25, 2026·11 min read

Ahrefs Pricing in 2026: Every Plan, Credits and Hidden Costs

Ahrefs runs $129/mo for Lite, $249/mo for Standard, $449/mo for Advanced and $1,499/mo for Enterprise in 2026. Every credit limit and hidden fee, verified today.

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Guide·Sep 25, 2026·11 min read

Ahrefs vs Semrush (2026): Which SEO Tool Is Worth It?

Ahrefs vs Semrush in 2026: Ahrefs Lite is $129/mo in confirmed USD, Semrush's four plans price by region and did not render a dollar figure today.

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Guide·Sep 25, 2026·15 min read

beehiiv vs Kit (2026): Which Is Better for Marketers?

beehiiv vs Kit in 2026: Kit Creator is $39/mo at 1,000 subscribers, beehiiv Scale is $49/mo, and the free plans stop at very different list sizes.

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Comparison·Sep 25, 2026·10 min read

Best Marketing Newsletters in 2026: 9 Picks Compared

The best marketing newsletters in 2026: Marketing Brew, Lenny's Newsletter, The Marketing Millennials and 6 more, compared by cadence, price and audience.

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Guide·Sep 25, 2026·15 min read

Hootsuite vs Buffer (2026): Which Is Better for Marketers?

Hootsuite vs Buffer in 2026: Standard is $99/user/mo yearly, Buffer Essentials is $5/channel/mo, and approvals sit on different plans.

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Guide·Sep 25, 2026·11 min read

Mailchimp vs Klaviyo (2026): Which Is Better for Marketers?

Mailchimp vs Klaviyo in 2026: Mailchimp Essentials is $13/mo, Klaviyo's Email plan is $20/mo at 500 profiles, and the free plans cap at different limits.

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Guide·Aug 26, 2026·6 min read

How to Grow a Newsletter in 2026: What Actually Moved Our Numbers

How to grow a newsletter in 2026, from the team behind 920,000 subscribers across six newsletters: the four channels that work, what each costs, and why retention beats acquisition.

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News·Aug 19, 2026·3 min read

Google Ads will use generative AI to resize Performance Max video ads

Google Ads is rolling out generative AI that automatically resizes Performance Max video ads to fit more placements. It is on by default, with a September 4 opt-out deadline. Here is what it means for creative control and brand safety.

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News·Aug 18, 2026·3 min read

US states take on Meta in pivotal trial over child social media addiction claims

A coalition of US states has gone to trial against Meta, arguing the company built features designed to hook children on its apps. The case puts engagement-driven design itself on trial, and Meta's stock felt it.

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News·Aug 18, 2026·3 min read

YouTube is changing how it counts views, and the numbers are about to jump

From August 24, YouTube counts a view the moment a video starts playing, across long-form, Shorts, and livestreams. Public view counts will rise, but the change does not add real reach or revenue, so marketers need to recalibrate benchmarks.

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Guide·Jul 21, 2026·13 min read

AI Agents for Marketing in 2026: What Actually Ships Work

AI agents for marketing in 2026: what agentic marketing really means, where marketing AI agents ship real work today, and how to pilot one safely.

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Guide·Jul 21, 2026·12 min read

AI Content Repurposing in 2026: The Workflow + Best Tools

Turn one podcast or blog into a week of LinkedIn, X, newsletter, and short-video content with AI. The full repurposing workflow plus the best 2026 tools.

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Guide·Jul 21, 2026·13 min read

AI in Healthcare Marketing (2026): Use Cases, Tools & Compliance

AI in healthcare marketing in 2026: real use cases, HIPAA-eligible tools, and the FTC, FDA, and YMYL rules that keep patient data and health claims compliant.

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Guide·Jul 21, 2026·14 min read

9 AI Marketing Workflows That Save a Lean Team Hours Every Week (2026)

Nine AI marketing workflows a lean team can run every week, from content repurposing to ad variants, email and SEO drafts, plus the tools to wire them together.

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Comparison·Jul 21, 2026·15 min read

11 Best AI SEO Tools in 2026 (Classic Rankings + AI Search)

The 11 best AI SEO tools in 2026, grouped by job: content optimization, rankings and technical, and getting cited in ChatGPT and AI Overviews. Real pricing.

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Guide·Jul 21, 2026·13 min read

Generative AI for Marketing in 2026: What Changed and What Works

What changed in generative AI for marketing in 2026: the use cases that move the funnel, verified tool pricing, and how to adopt it without flattening your brand.

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Playbook·Jul 17, 2026·16 min read

ChatGPT for Marketing in 2026: 8 Prompts, Grouped by Where They Fit in a Campaign

Eight ChatGPT prompts for marketers, ordered by campaign phase: research and briefs before, copy and assets during, reporting after, plus plan pricing and the brand-data line.

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