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The MarketingShot Blog
Guides, tools and how-tos on AI for marketing. Independent, hands-on, no fluff.
AI for Marketing in 2026: What to Pay For and What You Already Have
Which AI marketing tools earn their line item in 2026 across content, social, email, copywriting and paid ads, and where a general assistant already does the job.
Read the guideHow to Grow a Newsletter in 2026: What Actually Moved Our Numbers
How to grow a newsletter in 2026, from the team behind 820,000 subscribers across nine titles: the four channels that work, what each costs, and why retention beats acquisition.
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Google Ads will use generative AI to resize Performance Max video ads
Google Ads is rolling out generative AI that automatically resizes Performance Max video ads to fit more placements. It is on by default, with a September 4 opt-out deadline. Here is what it means for creative control and brand safety.
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US states take on Meta in pivotal trial over child social media addiction claims
A coalition of US states has gone to trial against Meta, arguing the company built features designed to hook children on its apps. The case puts engagement-driven design itself on trial, and Meta's stock felt it.
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YouTube is changing how it counts views, and the numbers are about to jump
From August 24, YouTube counts a view the moment a video starts playing, across long-form, Shorts, and livestreams. Public view counts will rise, but the change does not add real reach or revenue, so marketers need to recalibrate benchmarks.
ReadAI Agents for Marketing in 2026: What Actually Ships Work
AI agents for marketing in 2026: what agentic marketing really means, where marketing AI agents ship real work today, and how to pilot one safely.
ReadAI Content Repurposing in 2026: The Workflow + Best Tools
Turn one podcast or blog into a week of LinkedIn, X, newsletter, and short-video content with AI. The full repurposing workflow plus the best 2026 tools.
ReadAI in Healthcare Marketing (2026): Use Cases, Tools & Compliance
AI in healthcare marketing in 2026: real use cases, HIPAA-eligible tools, and the FTC, FDA, and YMYL rules that keep patient data and health claims compliant.
Read9 AI Marketing Workflows That Save a Lean Team Hours Every Week (2026)
Nine AI marketing workflows a lean team can run every week, from content repurposing to ad variants, email and SEO drafts, plus the tools to wire them together.
Read11 Best AI SEO Tools in 2026 (Classic Rankings + AI Search)
The 11 best AI SEO tools in 2026, grouped by job: content optimization, rankings and technical, and getting cited in ChatGPT and AI Overviews. Real pricing.
ReadGenerative AI for Marketing in 2026: What Changed and What Works
What changed in generative AI for marketing in 2026: the use cases that move the funnel, verified tool pricing, and how to adopt it without flattening your brand.
ReadChatGPT for Marketing in 2026: 8 Prompts, Grouped by Where They Fit in a Campaign
Eight ChatGPT prompts for marketers, ordered by campaign phase: research and briefs before, copy and assets during, reporting after, plus plan pricing and the brand-data line.
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