BrightLocal Pricing 2026: Track, Manage and Grow Costs per Location

BrightLocal costs $31/mo for Track, $40/mo for Manage and $49/mo for Grow for one location billed yearly in 2026, which is $369, $485 and $584 a year. Monthly billing for that one location costs $41, $54 and $65 a month. Prices rise in bands as you add locations, up to $8,900 a year for 100 locations on Grow, and every plan starts with a 14-day free trial.

The detail that matters most for an agency is that the price per location falls fast and then stops falling. By ten locations, each one costs less than a per-location subscription at Moz Local, and the band boundaries, not the plan names, decide your bill. Every figure here was read on BrightLocal's pricing page on 26 October 2026, in USD.

Toolradar data: Toolradar, the software directory we run, tracks 282 SEO tools as of 25 October 2026, and the median cheapest paid plan across the 110 that publish a price is $30.12 a month. BrightLocal's yearly Track price for one location sits almost exactly on that median, so a single business pays an ordinary SEO-tool price. The directory record is BrightLocal on Toolradar. MarketingShot data: this newsletter reaches 36,000+ marketers as of November 8, 2026, with an open rate of 32%.

At a glance

Yearly billing saves 25%, and the pricing page prints the saving per plan: $123 on Track, $163 on Manage and $196 on Grow for one location. You can switch between monthly and yearly billing at any time.

How much does BrightLocal cost per location?

BrightLocal charges by band, not per location. One price covers 1 location, the next covers 2 to 5, then 6 to 10, then steps of ten up to 100. Dividing each band's yearly price by the top of the band shows what a full band costs you per location, which is the number an agency should price its retainers on.

The per-location column is our arithmetic. From 20 locations upward, Grow costs about $89 per location a year whatever the band, and Track settles near $47. Below 20, the per-location cost is much higher because you pay for capacity you have not filled yet: one location on Grow costs more than six times what each of 20 locations costs.

The monthly prices follow the same bands. Ten locations on Grow cost $131 a month on monthly billing, or $1,572 a year by our arithmetic, so yearly billing saves that account $394.

The band jumps to plan around

The most expensive location is the first one in a new band. Moving from 10 to 11 locations on Track raises the yearly bill from $747 to $936, so the eleventh location costs $189 on its own. On Grow the same step costs $594. The step from 1 to 2 locations is similar: a second shop on Grow adds $198 a year, then shops three to five are free.

That shapes how an agency should sell. If you manage nine clients on Grow, the tenth costs nothing extra, while the eleventh adds more than a whole single-location Grow plan costs. Batch new clients into a band rather than adding them one at a time, and if a client churns, check whether dropping out of a band is worth a downgrade.

Downgrades need care. BrightLocal applies a downgrade immediately instead of at renewal and gives no refund for the time left on the current plan, so its own pricing page recommends waiting until close to your renewal date. A yearly subscriber who drops from 11 to 10 locations in month two loses the difference on the remaining months.

What each plan step costs

The upgrade from Track to Manage costs $116 a year for one location, and from Manage to Grow another $99, by our arithmetic on the yearly prices. For a single business, Manage is worth it only if you need your listings kept in sync and protected on key sites; if your citations are already clean, Track plus occasional fixes covers it.

Grow is the plan for a business whose reviews drive calls. It adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a widget to publish reviews on your own site. At ten locations the Track to Grow gap is $431 a year, which is a small price for an agency that reports review growth to clients.

Three things are never included in a plan:

• Citation Builder is pay-as-you-go, from $3.20 per site, or as low as $2 with bulk credits. It works from a free account too, so a business that only wants citations needs no subscription. Submissions to the five data aggregator networks are bought the same way.
• The managed local SEO service starts at $499 a month for a team that does the work for you.
• API access for embedding BrightLocal data in your own product is a custom price.

How does BrightLocal compare with Moz Local and Whitespark?

BrightLocal gets cheaper per location; Moz Local does not. Moz Local requires a separate subscription for each physical location: Lite is $20 a month or $199 a year, Preferred $30 a month or $299 a year, and Elite $40 a month or $399 a year, per location, with custom pricing from 50 locations, per Moz Local pricing. Whitespark sells each tool separately: its Local Rank Tracker runs from $14 to $200 a month, the Local Citation Finder from $33 to $149 a month, and Reputation Builder costs $79 a month per location, per Whitespark pricing.

The Moz Local and Whitespark totals are our arithmetic at the per-location and per-month rates printed on their pages. For one location that only needs listings, Moz Local Lite is cheaper than BrightLocal Manage. For ten locations that need listings and review management, BrightLocal Grow costs less than half of ten Moz Local Preferred subscriptions. Rank tracking on its own is cheapest at Whitespark's entry tier, though its keyword and location limits differ from Track's.

For the wider SEO suites that agencies pair with a local platform, Semrush pricing, Ahrefs pricing and Moz Pro pricing cover the keyword and backlink tools, Ahrefs vs Semrush compares the two leaders, and the Semrush free trial guide shows how to test one before paying. Directory records: Whitespark on Toolradar.

Free trial, cancellation and the fine print

The trial is 14 days of full access with no credit card, and you add payment details only when you decide to subscribe. When the trial ends without a plan, you can still log in and see your data, but you cannot run new reports or refresh old ones. BrightLocal says it occasionally deletes old, inactive accounts.

Cancelling is allowed at any time. BrightLocal keeps the account and reports, but they stop updating and become inaccessible until you reactivate. You cannot buy single features on the standard plans; very high-volume customers who need one or two report types can ask for a custom plan. The platform works in the USA, the UK, Canada and Australia, with citation building available in other countries.

Is BrightLocal worth the price?

For an agency or a brand with 10 or more locations, yes. Once a band is close to full, Grow costs under $120 per location a year, and from 20 locations it holds near $89, which per-location tools cannot match. For a single business, it depends on the plan: Track is an ordinary SEO-tool price, while Manage costs more than twice Moz Local's listings tier.

Our BrightLocal review covers the product itself, from the geo-grid to the review tools. For free alternatives to start with, see best free SEO audit tools, and for AI-driven options, best AI SEO tools.

How we checked these prices

Plan prices, bands, savings, trial terms, add-ons and the cancellation rules were read on BrightLocal's pricing page on 26 October 2026, alongside Moz Local's and Whitespark's pricing pages for the comparison. Per-location costs, yearly totals and plan-step differences are our arithmetic on those printed prices. MarketingShot runs no test lab, so this page reports published prices and terms only; editorial rules are on the MarketingShot about page.

FAQ

How much does BrightLocal cost in 2026?

For one location billed yearly, Track is $369, Manage $485 and Grow $584 a year, which works out to $31, $40 and $49 a month. Monthly billing for one location is $41, $54 and $65. Prices rise in bands up to 100 locations, and above that BrightLocal quotes on request.

Does BrightLocal have a free plan?

No, but it has a 14-day free trial with full access and no credit card. A free account also lets you buy Citation Builder citations without a subscription, from $3.20 per site or as low as $2 with bulk credits.

How much does BrightLocal cost for 10 locations?

Ten locations sit in the 6 to 10 band: $747 a year on Track, $980 on Manage and $1,178 on Grow with yearly billing. On monthly billing, Grow for ten locations is $131 a month. Adding an eleventh location moves you into the next band and raises every plan's price.

Is BrightLocal cheaper billed yearly?

Yes. Yearly billing saves 25% on every plan, which the pricing page shows as $123 a year on Track, $163 on Manage and $196 on Grow for one location. You can switch billing at any time, but a downgrade applies immediately with no refund for unused time.

Is BrightLocal cheaper than Moz Local?

It depends on how many locations you have. Moz Local charges per location, from $199 a year on Lite, so one location with listings costs less there. BrightLocal's banded pricing wins with more locations: ten locations on Grow cost less than half of the $2,990 that ten Moz Local Preferred subscriptions add up to, by our arithmetic.

What costs extra on BrightLocal?

Citations from the Citation Builder, data aggregator submissions, the managed local SEO service from $499 a month, and API access, which is priced on request. Plan prices cover the software for the number of locations in your band, and you cannot buy single features on the standard plans.

Cite this: MarketingShot, "BrightLocal Pricing 2026: Track, Manage and Grow Costs per Location", November 2026.

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