Editorial policy
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marketingshot.com is the home of the MarketingShot newsletter. It publishes reviews of marketing software (email marketing, social media management, SEO, ads, landing pages), pricing explainers and head-to-heads such as Mailchimp vs Klaviyo, guides for marketing teams, and statistics pages built from our own data.
| Section | Pages | What it is |
|---|---|---|
| Reviews | 49 | 27 ranked buying guides and 22 single-product reviews of marketing software |
| Guides | 15 | How-to articles, comparisons and pricing explainers |
| News | 3 | Posts on the day's marketing stories |
| Statistics | 1 | Pages built from our own data |
Who is responsible
MarketingShot is published by Dupple, an independent media company founded by Louis Corneloup in Paris in 2023. Pages are published under the byline of Louis Corneloup, Dupple's founder, and corrections go to his address. The MarketingShot newsletter and this site are written for marketing leads, growth and demand gen marketers, lifecycle and RevOps teams.
How a page is made
- Brief. Each review and guide starts from a brief that names the question it answers, the products it covers and, before any writing, the verified facts it may use: plan names, prices, billing basis, free plan or trial, each with the URL and date it was read.
- Research on first-party sources. Marketing tools are priced on contacts, seats, sends or social profiles, and the unit changes the bill more than the headline price does. MarketingShot pages take each figure from the vendor's own pricing page and state the unit next to it.
- Drafting with AI assistance. Drafts are produced with AI writing assistance from the brief. The draft may not contradict the verified facts anywhere: summary, table, product cards or FAQ.
- Fact-check. Every price, plan, version, feature and statistic in the draft is checked again against a first-party source: the vendor's own page, or our own data. A fact that cannot be confirmed that way is removed, not kept because it was already there.
- Quality checks. An automated check must pass before a page is committed: house style (no filler words), structure (sections, comparison table, FAQ), internal and source links, dated data points, and no leftovers from research such as a page that failed to load. The page is then reviewed against a written quality bar: is the answer in the first paragraph, do the numbers match everywhere on the page, does each pick say when to choose it over the others.
- Publish and date. The page shows when it was last updated. The publication date never changes after the fact; the updated date moves only when the content genuinely changed.
Sources and prices
Dupple runs its own newsletters, so some MarketingShot pages, such as the newsletter open-rate benchmarks, use figures measured on those lists and name them as ours (Techpresso's open rate, for example). Everything about a vendor's product and price comes from the vendor.
- Prices come only from the vendor's own pricing page, and review pages state the month they were checked or last updated (for example "checked September 2026"). Pages written or refreshed under the current process also link the exact vendor page the numbers were read on; older pages get those links when they are refreshed.
- Currencies are shown as the vendor lists them. A price published in euros is never converted to dollars; if a vendor publishes only a regional list, the page says so.
- No price is guessed. A plan with no published price is shown as "Custom" or "Contact sales". When a page gives a ballpark for such a plan, it is a third-party figure labelled as an estimate with its source named, never presented as the vendor's price. 2 of this site's 49 reviews currently cite Vendr contract data this way.
- Products are checked to be alive and current on their own site before they are listed; features are taken from the vendor's documentation or changelog, not from other reviews.
The outside domains our pages link to most often, by number of pages: mailchimp.com (8), activecampaign.com (7), klaviyo.com (7), buffer.com (6), hootsuite.com (6), hubspot.com (6), kit.com (6), ahrefs.com (5), brevo.com (5), sproutsocial.com (5). Links to our own sites and social networks are not counted.
How we use AI
AI writing assistance produces first drafts from a brief that already holds the verified facts, and helps with structure and editing. It is not a source: no price, plan, statistic or quote on marketingshot.com is published because a model said so. We do not claim hands-on testing we did not do: MarketingShot does not run a test lab. Our pages compare vendor documentation, pricing pages, changelogs and public user reports.
Updates
A page is refreshed when its prices are older than 60 days, when a product it names is discontinued, renamed or acquired, or when a reader or vendor shows us it is wrong. A refresh re-checks every price and product status on the vendor's page. The most recent review update on this site is dated September 25, 2026. Substantive fixes are listed on our corrections page.
Independence and money
The MarketingShot newsletter is free and paid for by sponsors. Each issue carries at most three sponsors, and every sponsored section is labelled. The site is also funded by affiliate commissions and by vendors who pay to be listed in some guides. Some outbound links to products are affiliate links: if you buy, we may earn a commission. The product links our page templates generate carry rel="sponsored".
Paid placements are disclosed on the page. When a vendor pays to be listed in a guide, the guide names it in a disclosure at the top of the page. A paid placement can set that vendor's position in the guide, and the vendor may write or approve the text of its own entry. Some products are also on a list because they have an affiliate program with us; they get the same card as every other product, with prices from their own pricing page and their cons. The full disclosure is on dupple.com/affiliate-disclosure.
In practice
- /reviews/hootsuite-review: The Hootsuite review compares Sprout Social at the price sproutsocial.com/pricing shows, on the billing term it shows.
- /statistics/ai-marketing-statistics: AI Marketing Statistics is built from our own data and is free to cite with attribution.
Tell us what we got wrong
Email [email protected] with the page URL and the correction. Vendors disputing a fact should include the primary source (the page where the right figure is published). See how corrections work and how we rate.