Ahrefs Pricing in 2026: Every Plan, Credits and Hidden Costs

Ahrefs Lite costs $129/mo, Standard $249/mo and Advanced $449/mo on monthly billing. Enterprise displays $1,499/mo with an annual commitment. Ahrefs also lists Starter at $29/mo for a smaller entry point. The main plans below differ in usage allowances and additional-seat charges, so budget for the team and the work rather than the base subscription alone.

The Ahrefs figures were checked on Ahrefs' own pricing page, using its USD view, on 15 October 2026. No currency conversion was used. Competitor prices that could not be confirmed in USD are omitted below. For a separate comparison, see Ahrefs vs Semrush on Toolradar.

Toolradar data: Toolradar, the software directory we run, lists Ahrefs in its best SEO tools guide. Use it alongside our best AI SEO tools roundup to compare the jobs each product serves. Toolradar also has an Ahrefs pricing breakdown.

At a glance

Plan	Best for	Price (USD)	Users, credits and keywords
Lite	A solo marketer or small site checking rankings and backlinks	$129/mo	1 user, 750 tracked keywords, 100,000 crawl credits, 5 unverified projects
Standard	A growing in-house team running several sites	$249/mo	1 user, 2,000 tracked keywords, 500,000 crawl credits, 20 unverified projects
Advanced	An agency or larger team juggling many clients	$449/mo	1 user, 5,000 tracked keywords, 1,500,000 crawl credits, 50 unverified projects
Enterprise	Large orgs needing SSO, uncapped API and custom limits	From $1,499/mo, annual contract	From 3 users, from 10,000 tracked keywords, from 5,000,000 crawl credits

Lite, Standard and Advanced ship one user by default; Enterprise starts with three included. Adding people costs more on every plan, and the per-seat fee climbs as the plan does, which is the first thing a team budgeting for Ahrefs gets wrong.

What each plan actually costs

Lite

Lite covers 5 unverified projects, six months of historical data, 750 tracked keywords and 100,000 monthly crawl credits, with a cap of 25,000 pages per project and 2,500 rows per report. A second and third user cost $40/mo each, capped at two extra seats, and every added seat carries its own 1,000-credit monthly allowance rather than sharing the plan's pool.

It fits a freelancer or a single-site business checking rankings, running the occasional site audit and doing light keyword research. Six months of history is the real ceiling: if your job involves proving a ranking trend over a year or comparing this quarter against the same quarter last year, Lite cannot show you that chart.

Standard

Standard raises the unverified-project allowance from 5 to 20, stretches historical data to two years and increases tracked keywords to 2,000, on 500,000 crawl credits a month. Report exports jump to 1.5 million rows monthly, and per-user credits go unlimited instead of Lite's 1,000-credit cap. Extra users cost $60/mo each, up to five beyond the one included.

The jump that matters here is the two years of historical data, which is what makes year-over-year SEO reporting possible at all. An in-house team running a handful of client sites or a mid-size business tracking a real content program is the natural buyer; a single freelancer rarely needs 20 projects or 2,000 tracked keywords.

Advanced

Advanced holds 50 unverified projects, five years of history, 5,000 tracked keywords and 1,500,000 crawl credits, with report exports up to 4 million rows and a 250,000-page-per-project crawl ceiling. Extra seats run $80/mo each, up to ten on top of the included user, so a fully staffed team can reach 11 seats without leaving self-serve billing.

Compare the unverified-project allowance with the client properties you need to research. Verified ownership projects are unlimited across the plans, so a single project count does not describe the whole account allowance.

Enterprise

Enterprise has a public starting figure, unlike most vendors that hide the number entirely, but it still requires an annual commitment and Ahrefs adjusts limits per account. What is fixed at that floor: three included users (versus one on every plan below it), uncapped API access, custom API endpoints, SSO, unlimited historical data and personalized higher limits on top of everything in Advanced. Extra users beyond those three cost $100/mo each, the highest per-seat rate of any tier, with no stated cap on how many you can add.

Buyers here are large organizations that have hit Advanced's ceilings on data exports or crawl volume, or that need SSO and an audit log for security sign-off before procurement will approve the tool at all. If your negotiation opens well below that floor, you are not talking about the plan Ahrefs lists publicly.

The costs the plan page does not spell out

Extra users are priced per plan, not as one flat rate. Lite charges $40/mo per added seat, Standard $60/mo, Advanced $80/mo and Enterprise $100/mo, each capped differently (two more on Lite, five on Standard, ten on Advanced). A five-person team on Standard pays its base rate plus four extra seats at that per-seat rate, $489/mo before any add-on, well past the headline number most people remember.

Distinguish the included allowance from extra usage you purchase. The pricing FAQ says additional pay-as-you-go report credits, export rows, crawl credits and API units remain usable for three billing months including the purchase month. The crawl limits still differ by plan: Lite allows 25,000 pages per project and Advanced 250,000. Do not describe all credits as expiring at the next monthly reset.

Report Builder includes 5 reports on Lite and Standard, 15 on Advanced and 25 on Enterprise. Its $99/mo add-on provides 50 reports and 500 total widgets with scheduling. Content Kit is a separate add-on starting from $99/mo; our best content optimization tools guide covers alternatives for that job. Project Boost Pro is $20/mo per project, while Project Boost Max is $200/mo per project. These are additional to the base subscription.

Brand Radar, Ahrefs' AI-visibility tracker, ships a limited number of tracked prompts on every base plan (5 on Lite, 10 on Standard, 20 on Advanced) and sells standalone custom prompt packages for teams that need more without upgrading the whole account: Basic at $50/mo for 2,500 checks, Growth at $100/mo for 7,000 checks, and Scale at $250/mo for 25,000 checks, each with a per-check overage rate if you exceed the package. Our best GEO and AI search optimization tools roundup covers standalone alternatives if AI-prompt tracking, not backlinks, is the feature actually driving your search.

Ahrefs advertises annual savings of up to 17%. Switching its pricing page to annual billing shows totals of $1,290/year for Lite, $2,490/year for Standard and $4,490/year for Advanced. The monthly equivalents shown beside those totals are rounded; use the annual total for the invoice budget. Prepaid additional seats show $400/year on Lite, $600/year on Standard and $800/year on Advanced. Our best brand monitoring tools roundup provides another starting point if monitoring is the main task.

Ahrefs vs Moz Pro, SE Ranking and SpyFu: what a team actually pays

Compare the same team size and billing period. The Ahrefs arithmetic below uses the monthly plan and extra-seat charges read on 15 October 2026. Competitor USD prices are not verified in this pass, so they are not used to declare a cheaper option.

Tool	Entry tier a real team uses	Monthly price	What caps it
Ahrefs Standard	1 user + 2 extra seats	$249 + 2 x $60 = $369/mo	2,000 tracked keywords, 500,000 crawl credits
Moz Pro Medium	Check current included seats	USD price not verified	Current limits not verified
SE Ranking Growth	3 manager seats included	USD price not verified	5,000 keywords tracked daily, 2M audit pages/mo
SpyFu Team/Agency	5 users included	USD price not verified	50,000 weekly tracked keyword rankings, unlimited exports

Moz Pro's pricing page could not be read in this check. SE Ranking's pricing page confirms the Growth seat and usage limits in the table; SpyFu's pricing page confirms its Team/Agency limits. Both showed dollar-symbol prices in the reader used here, but the currency was not explicitly confirmed as USD. Their prices are therefore omitted instead of converted or assumed.

For Semrush, check the current vendor price and billing currency directly before comparing costs. No Semrush price or plan-name verification was completed in this pass. Our Semrush review is a separate starting point for evaluating the product.

On Ahrefs Standard, a team of three costs $249 plus two $60 monthly seats, or $369/mo before add-ons. A team of five costs $489/mo on the same basis. These calculations do not establish how much another product costs or whether its limits fit the same work.

Is Ahrefs worth it in 2026?

Lite provides six months of historical data. If you need comparisons with the same period of the previous year, Standard extends the available history to two years. Choose based on the reporting window and allowances you need; this is not a measured comparison of database quality.

Advanced offers five years of history and an allowance of 50 unverified projects. Enterprise lists SSO, audit logs and uncapped API access. Confirm any negotiated limits and commitment in the order form before budgeting for an Enterprise account.

Separate base subscription, seats, project add-ons and extra usage in the budget. Our AI marketing workflows guide discusses how to evaluate the role of each subscription in a marketing workflow.

How we verified this

Ahrefs prices and limits were read on Ahrefs' own pricing page, in its USD view, on 15 October 2026, including both billing toggles. The competitor-source checks used Moz Pro's pricing page, SE Ranking's pricing page and SpyFu's pricing page. Moz was inaccessible; SE Ranking and SpyFu plan limits were readable, but their USD prices were not confirmed. No competitor dollar price is represented as verified. The page-wide update date is unchanged because the comparison remains incomplete. Related reviews are in our software review library.

FAQ

How much does Ahrefs cost per month in 2026?

Lite is $129/mo, Standard is $249/mo, Advanced is $449/mo, and Enterprise starts at $1,499/mo on an annual contract. Lite, Standard and Advanced include one user (Enterprise includes three); extra seats cost more on top, from $40/mo on Lite up to $100/mo on Enterprise.

Is there a free Ahrefs plan?

Ahrefs Free gives limited access to Site Explorer and Site Audit. The pricing page also lists Starter at $29/mo. The table above concentrates on Lite, Standard, Advanced and Enterprise rather than treating Lite as the cheapest paid entry point.

How much does it cost to add users to an Ahrefs plan?

It depends on the plan: $40/mo per extra user on Lite (up to 2 more), $60/mo on Standard (up to 5 more), $80/mo on Advanced (up to 10 more), and $100/mo on Enterprise, which includes three users by default and has no stated cap on extras. A three-person team on Standard pays the base rate plus $120 for two extra seats, $369/mo total.

Does Ahrefs offer annual discounts?

Yes. The USD annual view lists Lite at $1,290/year, Standard at $2,490/year and Advanced at $4,490/year. It advertises savings up to 17%. Use those totals rather than multiplying a rounded monthly display by 12.

Is Ahrefs cheaper than Semrush?

This comparison does not establish that. Semrush pricing was not re-verified in this pass, and the total depends on seats, usage, add-ons and billing period. Compare current offers for the same workload.

What is the cheapest way to track AI search visibility with Ahrefs?

Every base Ahrefs plan includes a small number of tracked AI prompts (5 on Lite, 10 on Standard, 20 on Advanced) through Brand Radar. Teams that need more without upgrading the whole account can add a standalone custom prompt package starting at $50/mo for 2,500 checks, rather than moving to a higher Ahrefs tier just for AI-visibility tracking.

Which Ahrefs plan is best for an agency?

Advanced provides 50 unverified projects and five years of historical data, compared with 20 unverified projects and two years on Standard. Verified ownership projects are unlimited on both. Match those distinctions to the properties you need to manage or research.

Cite this: MarketingShot, "Ahrefs Pricing in 2026: Every Plan, Credits and Hidden Costs", September 2026.

MarketingShot is the daily brief for marketers deciding what a tool actually costs before they buy it. Join at marketingshot.com.

Some offers on this page may be paid placements or contain affiliate links.