Moz Pro Pricing 2026: Plans, Seats and Add-On Costs

Moz Pro costs $99/mo for Standard, $179/mo for Medium and $299/mo for Large on monthly billing in 2026, with yearly billing cutting each to $79, $143 and $239 a month. A Starter plan for one website is $49/mo. Every extra user seat costs the same flat monthly rate on any plan, and there is no free plan beyond a limited Moz Community account.

The base prices have not moved since 2024, which makes Moz one of the few SEO suites whose price list is stable. What has changed is what sits inside the plans: every tier now bundles AI search tracking (prompts, AI visibility dashboards, AI content briefs) with the keyword, link and crawl quotas, and the two things most likely to grow your bill are seats and those AI quotas.

The rates on this page were read on 26 October 2026 on Moz's pricing page and its checkout. Whether the data is worth the money against Semrush and Ahrefs is the product question, and our Moz Pro review answers it; this page is only about what you pay.

Toolradar data: Toolradar, the software directory we run, tracks 282 SEO tools as of 25 October 2026, and Moz Pro is the fifth most-listed alternative in that category. Across the 170 SEO tools that publish a flat monthly price, the median entry plan is $39/mo, so Moz Pro Standard on yearly billing costs about twice the category median (our arithmetic). The ranking is best SEO tools, the directory record is Moz Pro on Toolradar, and the wider counts are on the SEO tools statistics page. MarketingShot data: this list has 35,000+ active subscribers as of November 1, 2026, with an open rate of 32%.

At a glance

Plan	Best for	Monthly billing	Yearly billing	What the fee buys
Starter	One person, one website	$49/mo	Checkout says yearly saves up to 20%, no yearly rate printed	Entry plan for a single site; quotas not listed on the pricing page
Standard	A consultant with a few client sites	$99/mo	$79/mo, $950 billed for the first year	1 user, 3 campaigns, 300 tracked keywords, 400K pages crawled a month, 150 tracked AI prompts
Medium	A small team that needs the full SEO and AI toolset	$179/mo	$143/mo, $1,719 billed for the first year	2 users, 10 campaigns, 1,500 keywords, 2M pages crawled, 300 prompts
Large	An agency with 10+ client sites	$299/mo	$239/mo, $2,868 billed for the first year	3 users, 25 campaigns, 3,000 keywords, 5M pages crawled, 600 prompts
Enterprise	Large agencies and in-house teams	Quoted by Moz	Quoted by Moz	Scoped with Moz's sales team

Yearly billing is a 20% discount on the base plan only, so the $49/mo seat and every add-on stay at their monthly rate. The free trial on the trial checkout is 7 days, and Moz's help center says it does not refund, so cancelling takes effect at the end of whatever period you already paid for.

How much does Moz Pro cost per month in 2026?

Three self-serve tiers carry the catalog, and the step between them is quotas rather than features. Medium unlocks every SEO feature plus branded reports and report templates; Large is Medium with roughly double the limits. That matters because the monthly price roughly doubles at each step too, so you should buy the tier whose quotas you will actually use rather than the one with the longer feature list.

Starter

Starter is the cheapest card, and Moz describes it as the plan for an individual managing a single website. The pricing page does not print its keyword, crawl or campaign limits, and its yearly rate is only hinted at on the checkout page, which says paying annually saves up to 20% without naming the figure. Treat it as a one-site rank tracker with Moz's data behind it, and expect to outgrow it the day a second site arrives.

Standard

Standard is the first full plan, and on yearly billing Moz shows it as $950 billed for the first year. The card includes 1 user, 3 campaigns, 300 tracked keywords, 400,000 pages crawled a month, 150 keyword queries a month and 5,000 backlink queries a month. On the AI side it carries 3 AI visibility dashboards, 150 tracked prompts across GPT, Gemini and Google AI Mode, and 2 AI content briefs a month.

The number to read twice is 150 keyword queries a month. That is the research allowance, separate from the 300 keywords you track, and a consultant who runs daily keyword research will hit it in a week. Medium raises it to 5,000, which is the real reason most people skip Standard rather than the feature list.

Medium

Medium is the middle card, shown as $1,719 billed for the first year on yearly billing, and Moz flags it as the most popular plan. It includes 2 users, 10 campaigns, 1,500 tracked keywords, 2 million pages crawled, 5,000 keyword queries and 20,000 backlink queries a month, plus 6 AI dashboards, 300 tracked prompts and 10 AI content briefs. Branded and scheduled reports and report templates start here.

For a two-person team running up to ten sites, Medium is the plan most of the quotas were sized for. The second included seat alone is worth a seat add-on against Standard's single login, so the real gap between the two plans on yearly billing is $15/mo once you would have bought that seat anyway (our arithmetic).

Large

Large is the top self-serve card, shown as $2,868 billed for the first year on yearly billing, with 3 users, 25 campaigns, 3,000 tracked keywords, 5 million pages crawled, 15,000 keyword queries and 70,000 backlink queries a month. The AI quotas double again: 12 dashboards, 600 tracked prompts and 50 AI content briefs a month.

This is the agency tier, and the arithmetic below shows it is often cheaper than Medium plus add-ons once a team passes ten client sites. Enterprise sits above it with no printed price and a sales conversation.

What do extra seats and add-ons cost?

Moz prices growth as a menu, and every line on it is a monthly charge that the yearly discount does not touch. The pricing page's FAQ lists the full rate card:

Add-on	Price	Where it bites
Extra user seat	Same flat monthly rate on any plan (see the at-a-glance table)	A fourth person on Large, a second on Standard
Extra campaign (tracked site)	$10/mo each	Client number 11 on Medium
Extra 200 tracked keywords	$20/mo	A client who wants 500 terms tracked
Extra 50,000 pages crawled	$15/mo	Large ecommerce sites
Extra 10,000 keyword queries	$10/mo	Heavy research months
Extra 5 keyword lists or 5 link tracking lists	$25/mo each	Agencies that organize by client
Extra AI visibility dashboard	$20/mo each	Tracking more brands in AI answers
Extra 100 tracked AI prompts	$50/mo	A GEO program past the plan's prompt quota

Overages are not included in any plan, so a quota is a hard stop rather than a surprise invoice, which is friendlier than per-unit overage billing but means a campaign pauses until you buy the add-on or the month resets.

The AI prompt line is the new cost center. Tracking what ChatGPT, Gemini and Google AI Mode say about a brand is metered in prompts, and 100 extra prompts cost as much as a Standard seat. A team that wants 1,000 prompts tracked on Large, which includes 600, adds four blocks of 100 for $200/mo, almost doubling the yearly-billing plan price (our arithmetic). Our guide on how to track brand mentions in ChatGPT covers what that tracking is worth.

When is Large cheaper than Medium plus add-ons?

Earlier than the price gap suggests, because the add-on menu is expensive relative to the base plans. Take a three-person agency with 12 client sites that wants 2,000 keywords tracked. On yearly billing, Medium at $143/mo needs one extra seat, two extra campaigns at $20 and three blocks of 200 keywords at $60, for $272/mo (our arithmetic). Large at $239/mo includes all of it with room to spare, so the bigger plan is $33/mo cheaper for that agency.

The crossover arrives even for a two-person shop. Medium with one extra seat and five extra campaigns comes to $242/mo (our arithmetic), which already edges past Large's yearly rate. The rule of thumb: once you are buying a seat and more than a couple of campaigns on Medium, price Large before you add anything.

Going the other way, a solo consultant with three sites and no research habit should stay on Standard. The first year on yearly billing is $950, against $1,719 on Medium, and the $769 gap buys a lot of one-off keyword research elsewhere (our arithmetic from the two printed first-year totals).

What does a team actually pay in a year?

Three scenarios, each on yearly billing and before tax, built from the printed plan rates and the FAQ's add-on prices (our arithmetic throughout):

Team	Setup	Yearly cost
Freelancer, 3 client sites	Standard	$950
2-person in-house team, 8 sites, 1,000 keywords	Medium	$1,719
5-person agency, 20 sites, 3,000 keywords	Large plus 2 extra seats	$4,044
Same agency tracking 1,000 AI prompts	Large, 2 seats, 4 prompt blocks at $50/mo	$6,444

The last row is the one to show whoever signs the invoice. The AI prompt meter can add more to a year than the two extra people do, and it scales with how many brands and questions you track rather than with team size. Decide how many prompts you will actually monitor before choosing a tier, since Large includes four times Standard's allowance.

On monthly billing the same base plans cost 12 times the card rate: $1,188 for Standard, $2,148 for Medium and $3,588 for Large over a year, which is $238, $429 and $720 more than yearly billing, the exact savings Moz prints on its yearly cards. The monthly rate only wins if you expect to cancel inside about ten months, because Moz offers no refunds and cancellation takes effect at the end of the paid term.

How has Moz Pro pricing changed since 2024?

The three core prices are identical to what Moz charged in mid-2024, which is rare in a category where competitors have repriced around AI features. A Wayback Machine copy of Moz's pricing page from 15 June 2024 shows Standard, Medium and Large at exactly the monthly and yearly rates Moz charges today, with the same extra-seat and add-on rates. It also shows a Premium plan at $599/mo, or $479/mo on yearly billing, with 5 seats, and a 30-day free trial.

By the 16 January 2025 copy, Premium had left the page and a Starter plan had arrived at today's monthly rate, or $39/mo on yearly billing, with 1 user, 1 tracked site, 50 tracked keywords and 20,000 pages crawled. Standard, Medium and Large were unchanged.

Today's page keeps Starter at the same monthly rate but no longer prints its yearly rate or its quotas, folds AI prompt tracking and AI content briefs into every tier, and the trial checkout runs 7 days rather than 30. For a buyer the read is that Moz has chosen to add value at the same price rather than raise it, while quietly tightening the trial and the cheapest card. Nothing on the page suggests a price rise is scheduled, but the two-year-old rates are also the reason a yearly contract carries little risk of being undercut.

Is Moz Pro cheaper than Semrush and Ahrefs?

At the entry level, yes, and by a wide margin, as long as the quotas fit. Semrush's cheapest plan, SEO, is $139/mo on monthly billing or $117.33/mo billed annually, with 5 websites and 500 keywords, and extra users start at $45/mo. Ahrefs Lite lists $129/mo with 750 tracked keywords, 1 user and extra users at $40/mo, and its page says annual billing saves up to 17%. Moz Pro Standard at $79/mo yearly is roughly 40% below Ahrefs Lite's monthly rate (our arithmetic).

Tool	Entry paid plan	Includes	Extra seat
Moz Pro Standard	$99/mo monthly, $79/mo yearly	1 user, 3 campaigns, 300 keywords	$49/mo
Semrush SEO	$139/mo monthly, $117.33/mo billed annually	5 websites, 500 keywords	From $45/mo
Ahrefs Lite	$129/mo, annual billing saves up to 17%	1 user, 750 keywords	$40/mo

The comparison flips as teams grow. Moz's seat is the most expensive of the three, so a five-person team pays more per extra login on Moz than on Ahrefs or Semrush, and Ahrefs Standard at $249/mo gives unlimited credits per user where Moz meters keyword queries. Our Semrush pricing and Ahrefs pricing breakdowns run the same scenarios on those two, and Ahrefs vs Semrush settles which of the bigger two fits an agency. The directory records are Semrush on Toolradar and Ahrefs on Toolradar.

Moz's honest weakness in this comparison is the research meter. 150 keyword queries a month on Standard is a trial-sized allowance, and neither competitor caps the entry plan that tightly. If keyword research is the job, compare Medium's 5,000 queries, not Standard's price, with the competitors' entry cards. For teams whose budget is zero, the best free keyword research tools and best free rank trackers roundups cover what a free Moz Community account and its rivals give away.

Is Moz Pro worth the price in 2026?

For a consultant tracking a handful of sites, Standard on yearly billing is the cheapest paid plan among the three big suites, and the first-year total of $950 is the figure to budget. The catch is the research meter, so buy it for rank tracking, site crawls and Domain Authority reporting rather than for daily keyword discovery.

For an agency, Large on yearly billing is the plan to price first, because the add-on menu makes Medium expensive the moment you need a third seat or an eleventh client. Budget the AI prompt quota separately: it is the one line that can exceed the plan itself.

The two numbers the plan cards do not stress are the seat price and the $50 per 100 prompts. Count your people and your prompts before choosing a tier, then set the yearly total next to the Semrush and Ahrefs rows above. The wider shelf, with Moz placed against the rest, is in the best keyword research tools ranking.

How we checked these prices

The plan rates, the first-year totals, the included quotas, the AI prompt and dashboard allowances, the seat price, the add-on rate card and the 20% yearly discount were read on Moz's pricing page on 26 October 2026. The Starter plan's monthly rate and its "save up to 20%" yearly note come from Moz's checkout page the same day, as does the 7-day trial length. The no-refund rule and the end-of-term cancellation come from Moz's help article on cancelling Moz Pro. Yearly totals, add-on scenarios and the Large-versus-Medium crossover are our multiplication, not invoices Moz sent us.

Historical prices come from Wayback Machine copies of Moz's own pricing page dated 15 June 2024 and 16 January 2025. Semrush's plan prices and seat rate were read on Semrush's pricing page and Ahrefs' on Ahrefs' pricing page, both on 26 October 2026.

The 282-tool count, the fifth-place alternative rank and the $39 median come from Toolradar's SEO tools ranking and statistics on 25 October 2026. Louis Corneloup, founder of Toolradar and Dupple, wrote this page. Ranking method is on how we rate, corrections are on the editorial policy, and the author note is on about. Open the pricing page once more before anyone signs the yearly term.

FAQ

How much does Moz Pro cost per month in 2026?

Standard is $99/mo, Medium $179/mo and Large $299/mo on monthly billing, or $79, $143 and $239 a month on yearly billing. Starter, for one website, costs about half of Standard's monthly rate. Enterprise is quoted by Moz's sales team.

Does Moz Pro have a free plan or a free trial?

There is no free Moz Pro plan. A free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer, and the trial checkout offers 7 days free before the monthly charge starts. Moz does not offer refunds once a period is paid, so cancel renewal at least 24 hours before the renewal date.

How much does an extra user cost on Moz Pro?

Every additional seat is $49/mo on any plan, added from the account's billing section. Standard includes 1 user, Medium 2 and Large 3, so a five-person team on Large pays for two extra seats, or $98/mo on top of the plan.

What is the cheapest Moz Pro plan?

Starter, the one-website plan, is the cheapest, built for one person managing one website; the pricing page does not list its quotas. Standard on yearly billing is the cheapest plan with multiple campaigns and the full keyword and link tools.

Is Moz Pro cheaper than Semrush?

At the entry level, yes: Moz Pro Standard on yearly billing is about a third cheaper than Semrush SEO at $117.33/mo billed annually, and the gap holds on monthly billing. Semrush's entry plan includes more websites and keywords, and its extra users start at $45/mo against Moz's pricier seat, so the gap narrows for larger teams.

What does Moz charge for AI prompt tracking?

Standard includes 150 tracked AI prompts, Medium 300 and Large 600, across GPT, Gemini and Google AI Mode, with weekly tracking. Each extra block of 100 prompts is $50/mo and each extra AI visibility dashboard is $20/mo, so a program tracking 1,000 prompts on Large adds $200/mo.

Cite this: MarketingShot, "Moz Pro Pricing 2026: Plans, Seats and Add-On Costs", November 2026.

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