Instantly Pricing 2026: Outreach, Leads and Credits

Instantly costs $47/mo for its Growth outreach plan on monthly billing, or $37.60/mo billed yearly, and that plan only sends email. Lead data is a second subscription: Growth credits cost the same again. Hypergrowth is $97/mo and Light Speed $358/mo. Bundles that pair sending with credits cost $94, $194 and $555 a month, and Enterprise is quoted.

The two-bill structure is the thing to understand before you sign up. Instantly prices the sending engine and the lead database separately, so the sticker on the pricing page is half of what most outbound teams pay. A founder who already owns a clean list can stay on one bill; anyone who wants Instantly to find the prospects pays twice.

All prices below were read on 19 October 2026 on Instantly's pricing page, with credit tiers and plan limits from Instantly's own help center. The Instantly link in this sentence is an affiliate link that may earn MarketingShot a commission; it does not change any number on this page.

Toolradar data: in the cold email ranking that Toolradar, the software directory we run, updated on 14 October 2026, 8 of the 10 tools evaluated publish a paid price, and their median cheapest paid plan is $35.50/mo. Instantly's entry plan sits above the middle of that market before any lead credits are added. Dupple's own newsletters go out on beehiiv, which is not a cold email tool and is not compared here.

For the product itself, read our Instantly review; this page covers the invoice.

How much does each Instantly plan cost?

Instantly sells three things: outreach plans (sending, warmup, inbox), credit plans (lead search and enrichment) and bundles that combine one of each. The pricing page has a Monthly and a Yearly toggle, so the table keeps the two billing modes in separate columns.

Product	Plan	Billed monthly	Billed yearly (per month)	What the plan buys
Outreach	Growth	$47/mo	$37.60/mo	Unlimited email accounts and warmup, 1,000 uploaded contacts, 5,000 emails a month
Outreach	Hypergrowth	$97/mo	$77.60/mo	25,000 uploaded contacts, 125,000 emails a month on the plan card, team invites, Unibox replies
Outreach	Light Speed	$358/mo	$286.30/mo	100,000 uploaded contacts, 500,000 emails a month, SISR system
Outreach	Enterprise	Custom	Custom	Above Light Speed limits, account manager, shared Slack, private deliverability network
Credits	Growth credits	Same as Growth outreach	Same as Growth outreach	1,500 credits a month, 450M+ lead database, waterfall email enrichment
Credits	Supersonic	Same as Hypergrowth	$87.30/mo	5,000 credits a month, same data features
Credits	Hyper credits	From $197/mo	$177.30/mo	10,000 credits a month on the first step, up to 200,000
Bundle	Starter	$94/mo	$85/mo	Growth outreach plus Growth credits
Bundle	Scale	$194/mo	$175/mo	Hypergrowth outreach plus 5,000 credits, AI Reply Agent
Bundle	Agency	$555/mo	$500/mo	Light Speed outreach plus 10,000 credits

There is no free plan. A 14-day trial covers 2 email accounts, 250 uploaded contacts and 1,000 emails, according to the outbound plans comparison, and the CRM has its own 14-day trial.

Outreach plans: what the sending bill covers

Growth is a single-user sending plan. It connects unlimited inboxes, warms all of them, and adds A/Z testing, the API and Zapier, but the help center's comparison marks team invites, subsequences and replying from Unibox as Hypergrowth features. A two-person team that wants both people in one workspace starts on Hypergrowth, not Growth.

The second Growth limit is contacts, and it bites earlier than the email cap. The 1,000 uploaded contacts are a fixed ceiling across every campaign in the workspace, active, paused or draft, and the counter does not reset each month. Instantly's add-on pricing guide says so plainly, which means an old draft campaign can keep eating your allowance.

Hypergrowth is where most growing teams land. It raises contacts to 25,000, adds team members, extra workspaces, Slack and webhooks, priority support and replies from Unibox. Its email allowance is printed two ways: 125,000 a month on the plan card and in the help center, 100,000 in the pricing page's feature grid and the Scale bundle. Plan for the lower figure until the checkout shows otherwise.

Light Speed is a volume plan for agencies and large SDR floors. It lifts sending to 500,000 emails and contacts to 100,000, and adds the SISR system Instantly lists for high-volume senders. Extra 25,000-contact blocks can be bought on Hypergrowth and Light Speed, though the pricing page lists no price for those blocks.

The yearly toggle takes 20% off every outreach plan, which is where the yearly column in the table comes from. That saving only pays off for a team sure it will still be sending in twelve months, and any rival you weigh should be priced on its own yearly rate, not its monthly one.

Credit plans: what leads and enrichment cost

Credits are Instantly's second bill, and they pay for finding people, not for sending to them. One credit plan unlocks SuperSearch (the 450M+ contact database on the pricing card), waterfall work-email lookup across 5+ providers, profile enrichment, the AI web researcher and the AI email writer.

Each action has its own price in credits. The SuperSearch guide lists a work email at about 1.5 credits, a full profile, job listings, tech stack, news or funding at 0.5 credits each, verification of an existing email at 0.25 credits and an engagement score at 1 credit.

That gives a usable rule of thumb. Growth credits buy roughly 1,000 work emails a month (1,500 credits at about 1.5 each), so each found address costs close to 5 cents on monthly billing. Add a profile enrichment to every row and the same plan covers about 750 leads.

The help center's credit plan table lists steps below, between and above the three plans on the pricing page:

Credit plan	Monthly price	Credits a month
Nano	$9	150
Growth 2	$77	2,000
Supersonic 2	$147	7,500
Hyper 2	$300	20,000
Hyper 3	$500	45,000
Hyper 4	$997	100,000
Hyper 5	$1,400	150,000
Hyper 6	$1,700	200,000

On Hyper and above, each 50,000-credit add-on costs $425/mo. The per-credit price falls as you climb: Growth works out to about 3.1 cents a credit, Hyper 6 to 0.85 cents.

One discrepancy matters if you prepay. That same help article describes yearly credit billing as a 10% discount with all credits delivered upfront, which matches the $87.30 and $177.30 yearly prices on Supersonic and Hyper credits. The pricing page, though, shows Growth credits at $37.60 yearly, a 20% cut. Confirm the Growth credits rate at checkout before you budget on it.

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Are Instantly bundles cheaper than buying the plans separately?

On monthly billing, no: each bundle costs exactly the sum of its two parts. Starter pairs Growth outreach with Growth credits, two plans at the same monthly price, for $94. Scale pairs Hypergrowth with Supersonic credits for $194, and Agency pairs Light Speed with the first Hyper credits step for its full monthly price.

On yearly billing, the bundles carry a 10% discount, while outreach plans bought on their own carry 20%. Adding the yearly prices printed on the page gives these monthly figures:

Pair	Bundle billed yearly	Two plans billed yearly	Difference
Growth outreach + Growth credits	$85/mo	$75.20/mo	$9.80/mo less separately
Hypergrowth + Supersonic credits	$175/mo	$164.90/mo	$10.10/mo less separately
Light Speed + Hyper credits	$500/mo	$463.60/mo	$36.40/mo less separately

So the bundle buys convenience on one invoice, not a lower price. The Starter row depends on the yearly Growth credits rate, which is the figure to confirm at checkout. The other two rows use credit prices that match the help center's 10% rule.

What three typical buyers pay

These scenarios use monthly billing throughout, add only prices Instantly prints, and pick the cheapest plan that covers each buyer's contacts, sends and team needs.

Buyer	What they need	Plans	Monthly bill
Founder with their own list	1 user, under 1,000 contacts, 5,000 emails	Growth outreach	$47
Founder who needs leads	Same, plus about 1,000 new work emails a month	Growth outreach + Growth credits (Starter)	$94
Three-person SDR team	Shared workspace, 25,000 contacts, about 3,300 found emails, CRM	Hypergrowth + Supersonic credits + CRM	$291
Agency	100,000 contacts, 500,000 emails, 10,000 credits	Light Speed + Hyper credits (Agency)	$555

The SDR team row is the one that surprises people. Growth cannot invite teammates, so the team starts at Hypergrowth, and Instantly's CRM guide prices the CRM plans at a flat $97/mo with unlimited seats. That flat CRM fee is cheap next to per-seat CRMs, but it is a third line on the invoice.

The agency row has a hidden multiplier. Instantly's billing guide says each workspace requires its own subscription, so an agency that gives every client a separate workspace prices each one, not one Agency bundle. Pre-warmed and done-for-you mailboxes are a further separate charge, renewed on the 15th of each month.

How does Instantly pricing compare with Smartlead and lemlist?

Smartlead is cheaper at the bottom, Instantly is cheaper around 100,000 emails, and lemlist bundles more users into its entry price. The table compares yearly billing on all three tools, read on 19 October 2026 on Smartlead's pricing page and lemlist's pricing page.

Need	Instantly, billed yearly	Smartlead, billed yearly	lemlist, billed yearly
Entry sending plan	Growth $37.60/mo: 1,000 contacts, 5,000 emails	Base $32/mo: 2,000 contacts, 6,000 sends	Email $55/mo: 50,000 emails, unlimited users
About 90,000 to 100,000 emails	Hypergrowth $77.60/mo: 25,000 contacts	Pro $78/mo: 30,000 contacts, 90,000 sends	Multichannel $87/mo: unlimited emails, priced by user
500,000 emails	Light Speed $286.30/mo: 100,000 contacts	Unlimited Prime $315/mo: unlimited contacts	Multichannel per user, or Email plan on a higher volume step
Lead data add-on	Growth credits: 1,500 credits	Verified emails add-on on Base and Pro	Enrichment $16/mo: 2,000 credits (400 emails or 100 phones)

On monthly billing the order holds: Smartlead Base is $39 and Pro $94, lemlist Email is $69 and Multichannel $109, and Smartlead's verified emails add-on is $59 a month on its two lower plans. Smartlead gives twice Instantly's entry contact allowance for $8 less a month, which matters more than the 1,000-email gap in sends.

Lead data is closer than the sticker suggests. lemlist's enrichment add-on costs $20 a month on monthly billing for 400 emails, about 5 cents each, and Instantly's Growth credits buy about 1,000 work emails at a similar unit cost. The difference is commitment: Growth credits are the smallest credit plan on the pricing page, though the help center lists a $9 Nano step with 150 credits.

The head-to-heads go deeper: Instantly vs Smartlead prices four send volumes, lemlist vs Instantly weighs multichannel against volume, and the Smartlead pricing and lemlist pricing pages break down those invoices. Directory profiles sit on Toolradar for Instantly, Smartlead and lemlist.

Which Instantly plan should you buy?

Buy Growth outreach alone if you bring your own list and work solo. It is the cheapest way into unlimited inboxes and warmup. Clear out finished campaigns, because the 1,000-contact ceiling counts everything still uploaded.

Buy Hypergrowth the moment a second person needs the workspace. Team invites, Unibox replies and subsequences all start there, so a two-person team on Growth is not a cheaper option, it is an unsupported one.

Add credits only when Instantly is your lead source. A team that buys data from Apollo or a list vendor and verifies it can skip the credit plan and pay 0.25 credits a row on a small credit plan, or verify elsewhere; our email verification tools roundup prices the alternatives.

Prefer separate yearly plans over yearly bundles when the checkout confirms the printed rates, since the arithmetic above favors them on all three pairs. If deliverability is the worry rather than cost, the email deliverability tools list covers warmup and placement testing, and the best cold email software ranking puts Instantly next to its rivals.

How we checked these prices

Plan prices, bundle prices and the Monthly and Yearly toggle were read on 19 October 2026 on Instantly's pricing page. Plan limits, credit costs per action, credit tiers, add-ons, the CRM fee and the workspace rule were read the same day in Instantly's help center: the outbound plans comparison, the credit plan table, the SuperSearch guide, the add-on pricing guide, the CRM guide and the billing guide.

Competitor prices come from Smartlead's pricing page and lemlist's pricing page on the same day. Scenario totals and per-credit costs are arithmetic on those published prices, not quotes. We did not run campaigns in any of these products. Louis Corneloup, founder of Toolradar and Dupple, edited this page; the editorial policy and how we rate explain what a pricing page will and will not claim.

FAQ

How much does Instantly cost per month in 2026?

Instantly's Growth outreach plan costs $47/mo billed monthly or $37.60/mo billed yearly, with 1,000 uploaded contacts and 5,000 emails a month. Hypergrowth is $97/mo and Light Speed $358/mo. Lead credits are a separate subscription, and bundles combining both run $94, $194 and $555 a month.

Does Instantly have a free plan?

No. Instantly offers a 14-day free trial limited to 2 email accounts, 250 uploaded contacts and 1,000 emails, after which campaigns and warmup pause until you pay. The CRM runs its own 14-day trial from signup, and after it ends CRM features need a paid CRM plan.

What are Instantly credits and how far do they go?

Credits pay for lead search and enrichment, not for sending. A work email costs about 1.5 credits, profile or company enrichment 0.5 credits per field, and verifying an existing address 0.25 credits. The Growth credits plan, priced like Growth outreach, includes 1,500 credits a month, enough for roughly 1,000 work emails.

Is the Instantly yearly plan worth it?

For outreach plans, yes if you will stay a year: the yearly toggle cuts Growth, Hypergrowth and Light Speed by 20%, to $37.60, $77.60 and $286.30 a month. Bundles only drop 10% on yearly billing, so two separate yearly plans come out cheaper than the matching yearly bundle on the printed prices.

Can a team share one Instantly Growth plan?

No. Instantly's plan comparison lists team invites, extra workspaces and replies from Unibox on Hypergrowth and Light Speed only. A team of two or more starts at Hypergrowth, $97/mo billed monthly, and the optional CRM adds a flat fee at the same price for unlimited seats.

Is Instantly cheaper than Smartlead?

At the entry level, no: Smartlead Base is $39/mo with 2,000 contacts and 6,000 sends, $8 a month less than Instantly Growth with 1,000 contacts and 5,000 emails. Smartlead Pro is $94 but stops at 90,000 sends, so a team sending 100,000 emails a month pays less on Instantly Hypergrowth than on Smartlead Unlimited Smart at $174. At 500,000 emails Instantly Light Speed is also $21 a month below Smartlead Unlimited Prime at $379.

How much does Instantly cost for an agency?

The Agency bundle is $555/mo billed monthly or $500/mo billed yearly, pairing Light Speed (100,000 contacts, 500,000 emails) with 10,000 credits. Instantly's billing guide says each workspace needs its own subscription, so an agency running separate client workspaces pays per workspace. Pre-warmed mailboxes are billed on top.

Cite this: MarketingShot, "Instantly Pricing 2026: Outreach, Leads and Credits", November 2026.

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