ClickFunnels Pricing 2026: Launch, Scale, Optimize, Dominate

ClickFunnels costs $97/mo on the Launch plan in 2026, billed monthly, or $970 a year on annual billing. Scale is $197/mo and Optimize is $297/mo on monthly billing, and Dominate is sold only as a $5,997 annual plan. Every plan includes unlimited funnels, flagged "Limited Time" on the pricing page, and a 14-day free trial.

That makes ClickFunnels one of the dearest ways to put a funnel online, and the plan you need depends on two caps, not on features. Contacts and team members decide the tier for most marketers: Launch stops at 10,000 contacts and two logins, so a list of 10,001 people or a third colleague already costs the Scale price.

The prices and caps here were read on 19 October 2026 on ClickFunnels' pricing page and in the help center article ClickFunnels Pricing, last updated 12 October 2026. Whether the builder itself earns that money is the job of our ClickFunnels review; this page is about the bill.

Toolradar data: Toolradar, the software directory we run, evaluates 70 landing page tools in its landing page ranking, and the median entry paid plan among the 46 with a verified price is $19.50/mo as of October 2026. ClickFunnels is listed as an alternative to 8 tools in that set, per its Toolradar profile, and the category counts sit on the landing page statistics page. Dupple sends MarketingShot on beehiiv, which is not one of the funnel builders priced here. MarketingShot data: this newsletter reaches 34,000+ active subscribers as of October 25, 2026, opening at 32%.

ClickFunnels plans at a glance

Plan	Monthly billing	Annual billing	Contacts	Emails per month	Team members	Workspaces
Launch	$97/mo	$970/yr ($81/mo shown)	10,000	50,000	2	1
Scale	$197/mo	$1,970/yr ($164/mo shown)	75,000	300,000	5	5
Optimize	$297/mo	$2,970/yr ($248/mo shown)	150,000	750,000	10	10
Dominate	Not sold monthly	$5,997/yr	400,000	1,200,000	20	20

Source: ClickFunnels pricing and its help center pricing article, read 19 October 2026. The annual cards show a per-month figure, but the help center lists the yearly charge, and that yearly charge is what you pay up front.

Annual billing saves two months on every self-serve plan. Twelve months of Launch at the monthly rate is $1,164, and the card's "Save $194/year" line is the gap to the yearly charge. Scale saves $394 a year and Optimize saves $594 on the same basis. If you are not sure the funnel will sell, stay monthly for the first quarter: the trial and refund window covers the first weeks, not the full year you would have prepaid.

How much does each ClickFunnels plan cost, and who is it for?

Launch: one brand, a small list, two people

Launch is built for a solo course seller or coach running one brand. It includes one workspace, two team members, 10,000 contacts, 50,000 emails a month, three courses, five custom domains, group onboarding calls, standard support, and 1 million words of AI tools.

The weak point is what Launch leaves out. Custom code, webhooks and full API access start on Scale, so a marketer who wants to push leads into a separate CRM through a webhook is already on the wrong card. Support is the standard tier, without the live chat the higher plans add.

At 50,000 emails a month, a list at the full 10,000-contact cap can be mailed five times a month. A weekly newsletter fits, but a weekly newsletter plus a launch sequence to the whole list does not, and the pricing page lists no add-on price for extra sends or contacts, so the published next step is Scale.

Scale: the plan most growing funnels end up on

Scale is the "Most Popular" card, and for a team it is the realistic entry point. It raises the caps to five workspaces, five team members, 75,000 contacts and 300,000 emails a month, and it removes the five-domain limit. The help center adds Conversion Boosters and Countdown Funnels to the plan, plus priority and live chat support, the custom code editor and webhooks with full API access.

On annual billing the step from Launch to Scale costs $1,000 more per year. For that, the contact cap rises 7.5 times and the team cap goes from two to five. An agency running separate client brands needs the extra workspaces here, since Launch holds one brand.

Optimize: affiliates and a team of ten

Optimize adds the Affiliate Center, according to the help center tier list, alongside 10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month and 10 courses. If you want other people to sell your offer for a commission inside ClickFunnels, this is the cheapest plan that carries it.

The catch is that a solo seller with a big list pays for seats and workspaces they will not use. A 70,000-contact list with one marketer still fits Scale, and $1,000 a year stays in the budget unless the affiliate program or the extra logins are the point.

Dominate: annual only, sold with a demo

Dominate is billed once a year with no monthly option, which suits a business that has already proven its funnels. It doubles the Optimize caps on workspaces, team members and courses, to 20 each, and lifts contacts to 400,000 and sends to 1.2 million a month. It also adds three hours of private onboarding, VIP support and single sign-on, per the help center.

The pricing page offers a "Book A Demo" button next to the buy button, which tells you who this plan is for: a business that wants a guided rollout and an SSO login before it signs. The full year is due up front, so this is a procurement decision, not a monthly experiment.

What does ClickFunnels cost per contact and per seat?

The sticker price hides how fast the unit cost falls as you move up. We divided each plan's annual charge by its published caps, using only the yearly prices ClickFunnels prints. These are list-price ratios at a full cap, not invoices.

Plan	Annual charge	Cost per 10,000 contacts at the cap	Cost per team member per year
Launch	$970	$970	$485
Scale	$1,970	$263	$394
Optimize	$2,970	$198	$297
Dominate	$5,997	$150	$300

Computed by MarketingShot from the annual prices on ClickFunnels' help center, 19 October 2026, rounded to the dollar.

Launch is the worst value per contact by a wide margin: a full Launch list costs almost four times as much per 10,000 contacts as a full Scale list. That only matters if your list is near the cap. A 3,000-person list on Launch pays the same yearly charge, so the per-contact figure is far higher for the list you actually have.

Per seat, Optimize and Dominate land at about $300 a person per year, and Dominate is not cheaper per seat than Optimize. What a business pays extra for on Dominate is contacts, sends, SSO and the onboarding hours, not a lower seat price.

The costs and limits the plan cards do not spell out

"Unlimited funnels" carries a "Limited Time" label on every plan. The pricing page does not say when the offer ends or what the funnel limit becomes after it does. Budget as if the funnel count could be capped later, especially on Launch, which is the plan with the tightest other limits.

No published overage price. The pricing page shows contact and email caps but no rate for going over them. The only published way to get more room is a higher plan, so a list that crosses 10,000 contacts moves to the $1,970 Scale charge, not to a slightly higher bill.

Downgrades keep your content but freeze new work. The help center says that if you drop to a plan with lower limits, existing courses, workspaces and domains stay in the account, but you cannot create new ones until you are back under the new caps. Its own example: ten courses built on Scale stay visible after moving to Launch, which allows three, and course number eleven stays blocked.

Legacy plans are a one-way door. ClickFunnels retired its Basic, Pro and Funnel Hacker tiers, and accounts still on them are grandfathered. The help center is explicit that you cannot return to a legacy plan once you upgrade or downgrade away from it, so check the new caps before you click.

A pause plan exists. The help center FAQ lists a Pause Plan at $17/month, which takes effect at the end of the billing cycle and keeps your login. That is cheaper than cancelling and rebuilding if a seasonal funnel goes quiet for a few months.

No cut of your sales, hosting included. ClickFunnels says it takes no percentage of your sales and that every plan includes hosting for funnels, sites and stores.

Does ClickFunnels have a free plan or free trial?

There is no free plan, but every self-serve plan starts with a 14-day free trial, according to the help center. After the trial, a 30-day money-back guarantee applies, which ClickFunnels describes as 44 days in total to decide.

Treat those as two separate clocks. The trial is how you build a first funnel before you pay; the guarantee is how you get money back after the first charge. If you choose annual billing at checkout, the guarantee is what protects the yearly payment, so test the funnel during the trial rather than counting on the refund.

Is ClickFunnels worth it compared with Systeme.io and Kajabi?

The honest answer depends on list size. For a small list, ClickFunnels is the expensive option in this group; for a large list with a team, the gap narrows.

Systeme.io is the cheaper funnel builder for small lists. Its pricing page lists a free plan with up to 2,000 contacts and three funnels, Startup at $17/mo with 5,000 contacts, Webinar at $47/mo with 10,000 contacts, and Unlimited at $97/mo with unlimited contacts and funnels, all on monthly billing. Systeme.io's Unlimited plan costs the same per month as ClickFunnels Launch, with no contact cap where Launch stops at 10,000. What ClickFunnels adds is depth in the funnel editor and checkout, which is where our Systeme.io review weighs the trade.

Kajabi costs more than ClickFunnels at the entry level. Kajabi's pricing lists Basic at $179/mo with 2,500 contacts, or $1,716 billed annually, and Growth at $249/mo with 25,000 contacts, or $2,388 billed annually. On annual billing, Kajabi Basic costs $746 more per year than ClickFunnels Launch and holds a quarter of the contacts. Kajabi is built around courses and coaching first, so the comparison only holds if courses are the product; our Kajabi review covers that fit.

If you only need landing pages and not a full funnel with checkout, both are overkill. Our best landing page builders roundup covers cheaper page-only tools such as Leadpages and Unbounce. If webinars drive the funnel, compare the hosting cost separately in our webinar software pricing breakdown.

Our take: Launch is hard to justify for a list under 2,000 contacts when Systeme.io's free plan covers that size, and Scale is the plan where ClickFunnels' price starts to look reasonable per contact. Buy Launch only when one person runs one brand and every flow stays inside ClickFunnels, with no webhook out to another tool.

Which ClickFunnels plan should you pick?

• Solo seller, one brand, under 10,000 contacts: Launch, on monthly billing until the funnel proves it sells.
• Two or more brands, a team of three to five, or a webhook to your CRM: Scale, annual billing once the funnel is stable.
• An affiliate program or a team of six to ten: Optimize, the first plan with the Affiliate Center.
• Over 150,000 contacts, SSO, or a guided rollout: Dominate, after the demo call.

Your email list size is the number to check first, because it moves you up a tier faster than any feature. If the list lives in a separate email tool, our ActiveCampaign pricing guide shows how a dedicated platform bills the same contacts, and growing an email list from zero covers the steps before the list needs Scale.

How we checked these prices

Plan prices, caps, the "Limited Time" label on unlimited funnels and the no-cut-of-sales line come from ClickFunnels' pricing page, read on 19 October 2026. The annual charges, the per-plan feature lists, the trial and guarantee terms, the downgrade rule and the legacy-plan rule come from the help center article ClickFunnels Pricing, updated 12 October 2026. The Pause Plan price comes from ClickFunnels FAQs, read the same day. Systeme.io and Kajabi prices were read on Systeme.io's pricing page and Kajabi's pricing page the same day. Per-contact and per-seat ratios are our arithmetic on those published prices.

Toolradar counts come from its landing page ranking and the ClickFunnels profile, October 2026. Louis Corneloup, founder of Toolradar and Dupple, wrote this page. Our method is on how we rate, corrections policy on the editorial policy, and author details on about. Prices change, so open the pricing page again before you pay for a year.

FAQ

How much does ClickFunnels cost per month in 2026?

ClickFunnels Launch costs $97/mo on monthly billing, Scale $197/mo and Optimize $297/mo. On annual billing the same plans cost $970, $1,970 and $2,970 a year. Dominate is annual only at $5,997 a year, with no monthly price.

Is there a free version of ClickFunnels?

No, ClickFunnels has no free plan. Every self-serve plan starts with a 14-day free trial, followed by a 30-day money-back guarantee after the first payment. For a permanently free funnel builder, Systeme.io's free plan holds up to 2,000 contacts and three funnels.

What is the difference between ClickFunnels Launch and Scale?

Scale raises the contact cap from 10,000 to 75,000, monthly emails from 50,000 to 300,000, and team members from two to five. It also adds unlimited custom domains, five workspaces, live chat support, the custom code editor and webhooks with full API access. On annual billing the difference is $1,000 a year.

Does ClickFunnels charge transaction fees?

ClickFunnels says it takes no percentage of your sales on any plan, so the subscription is the platform's whole charge. Hosting for funnels, sites and stores is included too, per the help center, so there is no separate hosting bill to add.

What happens if I go over my ClickFunnels contact limit?

The pricing page publishes contact and email caps for each plan but no price for going over them. The published way to get more contacts is to move up a plan, so a Launch account past 10,000 contacts would move to Scale. Check with ClickFunnels support before a large import.

Is ClickFunnels cheaper than Kajabi?

Yes at the entry level. On annual billing, ClickFunnels Launch costs $746 less than Kajabi Basic, which is $1,716 a year, and holds 10,000 contacts against Kajabi's 2,500. Kajabi Growth, at $2,388 a year with 25,000 contacts, sits between ClickFunnels Scale and Optimize on price.

Can I pause my ClickFunnels subscription?

Yes. The help center lists a Pause Plan at $17/month that starts at the end of your current billing cycle. You keep access to log in and see your account details while paused, which costs less than rebuilding funnels after a cancellation.

Cite this: MarketingShot, "ClickFunnels Pricing 2026: Launch, Scale, Optimize, Dominate", November 2026.

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