Martech Lead Generation: Who the Marketers Are in Our Sign-Up Data

Industry and role give two different buyers. The Marketing & Advertising industry has 13,451 new subscribers, and only 38.7% of them picked the marketing role, while the role is chosen across every industry. In the 90 days to 3 Nov 2026, 215 of the role's 822 decision-makers at 51+ companies use a non-consumer email domain, an upper bound of 26.2%.

The quiz covers new subscribers to all six Dupple newsletters, not only MarketingShot's, and is not split by newsletter. A martech offer reaches these readers through Lead Generation, billed either on clicks (CPC, cost per click) or on leads (CPL, cost per lead); that page shows no figure for either. The about page says who runs MarketingShot, and the post-signup audience page gives the wider profile of the same quiz.

Quick answer

• The marketing role drew 11,173 new subscribers between 5 Aug and 3 Nov 2026: 8.5% of all 130,965 quiz answers. 4,105 of them (36.7%) are decision-makers.
• Marketers skew small: 40.2% chose "Just me" and 24.0% chose 2-10 employees, so 64.2% work at companies of 10 people or fewer.
• Of the role's 822 decision-makers at 51+ companies, 215 (26.2%) use a non-consumer email domain. That is an upper bound for a work address.
• Marketing & Advertising respondents clicked 7.0% of the offer cards they saw: 1,947 clicks on 27,781 views, 4 Oct to 3 Nov 2026.

Marketing buyers against the whole sign-up base

The People column is n. The two marketer rows overlap, so do not add them. Dupple data, read 3 Nov 2026.

Decision-maker: a respondent who picked Founder, C-Suite or Director/VP as job level.

51+: a company of 51 or more employees (the quiz sizes 51-200, 201-1000 and 1000+).

Non-consumer email: the sign-up address is not on one of about 50 consumer mailbox providers (Gmail, Yahoo, Outlook and the like), so it is an upper bound for a work address.

Industry or role: two routes to the same buyer

Defined by industry, a marketer is someone in Marketing & Advertising, and 38.7% of those 13,451 respondents picked the marketing role. Design (13.9%) and sales (12.8%) follow in that industry.

Defined by role, a marketer is anyone who picked Marketing & Communications, whatever their industry. The quiz does not ask about company type, so neither definition separates in-house marketers from agency staff. A product for marketing teams in any sector fits the role rule, while one sold into marketing and advertising businesses fits the industry rule. For paid media tools, see our AI for paid ads review, and the buyer's guide to martech lead generation covers the martech view of the same quiz.

Company size and job level in the role

Of the role's 11,173 respondents, 40.2% chose "Just me" and 24.0% chose 2-10 employees. Founders are the most common job level at 24.0%, ahead of Manager at 21.4%. Freelancers make up 18.8%, so decision-maker shares count the job levels readers picked, not budgets. Back issues sit in the MarketingShot archive.

The live page names self-serve fits: a free tool or calculator that captures email, and a trial of a software product (software as a service, SaaS) that shows value quickly. The live page calls trials a fit for self-serve products; the click data does not show which format turns marketers into leads.

How a campaign would be targeted

Targeting uses the live page's levers: industry (ten choices), job level (eight), role (fourteen), company size (six) and country, set at country level with strict mode. Targeting applies to readers who answered the quiz. On an offer set to targeted readers only, a reader with an unknown answer fails any rule that tests that question, every condition in a rule has to hold, and a reader who matches Rule A or Rule B can see the offer. Country is a separate lever, not a quiz answer, and the Lead Generation page is silent on readers whose country is unknown.

Example rules, using only those options:

• Rule A
  • Role: Marketing & Communications
  • Job level: Director/VP or C-Suite
  • Company size: 51-200, 201-1000 or 1000+
• Rule B
  • Industry: Marketing & Advertising
  • Job level: Founder
  • Company size: 2-10 or 11-50

Rule A has no industry condition, so the marketing-role row applies: Director/VP (10.1%) and C-Suite (2.7%) add to 12.8% of the role. Our data gives no count for the three conditions together. Rule B takes the Marketing & Advertising row, but its Founder, 2-10 and 11-50 conditions cannot be sized from our data.

On a newsletter site, the newsletter a reader joined is a lever too. MarketingShot, Dupple's daily marketing newsletter, has 35,000+ subscribers on its whole list, a total that never mixes with the quiz figures.

What a reader sees after signing up

Someone who joins a Dupple newsletter answers a brief quiz first, then may see the offer on the wall, in the welcome message or in later emails. This is co-registration, an offer shown at sign-up; co-registration vs content syndication sets it beside other formats. Clicking is a choice to look, not a sales request, and not a marketing-qualified lead (MQL) by itself.

Click rates from the marketing segments

Each rate here divides clicks by the cards shown, over the 30 days to 3 Nov 2026, counting the offer wall, emails and partner sites. Across the 37,942 quiz respondents who saw cards, the rate is 8.0%, from 22,388 clicks and 279,365 card views.

• Marketing & Advertising respondents: 7.0%, or 1,947 clicks on 27,781 views from 3,861 people. No United States or role split exists for it.
• Technology respondents who chose Marketing & Communications: 8.1%, or 218 clicks on 2,683 views. The n is 461 people, a small sample, and the row covers Technology only.
• Our offer data splits marketing roles only inside Technology and Finance & Banking, so it gives no click rate for marketers across all industries.

Example target, not a forecast: at the 7.0% rate of Marketing & Advertising respondents, 200 clicks take 2,858 card views (200 divided by 0.070 is 2,857.1, rounded up).

Work email: how much of the supply is a business address

The non-consumer share is an upper bound for work addresses. In the 90 days to 3 Nov 2026, 215 of the marketing role's 822 decision-makers at 51+ companies (26.2%) use one, against 198 of 832 in the Marketing & Advertising industry (23.8%) and 1,864 of 9,381 across all respondents (19.9%). Each is a 90-day count, not a monthly figure. For pay-per-lead offers, Dupple can run a business-email check on leads, but these figures describe sign-up addresses, not checked leads.

Limits

• Respondents picked each answer from a fixed list, and Dupple has not checked any job title.
• Only 83.5% of the marketing role gave a country, so the 43.2% United States share describes that subset, not all 11,173 people.
• 1,516 people chose both the Technology industry and the marketing role; no count exists for people in both rows of the table above.
• A click is not a lead. Nothing in the data signals intent, and answers are not split by newsletter, so the six newsletters cannot be ranked by the marketers they bring.

How this site writes and updates its pages is in the editorial policy.

Data and sources

• Read 3 Nov 2026: Lead Generation page.
• Read 3 Nov 2026: audience and lead data methods.
• Read 3 Nov 2026: MarketingShot newsletter page.
• Read 3 Nov 2026: buyer's guide to martech lead generation.
• Read 3 Nov 2026: post-signup audience page.
• Data as of 3 Nov 2026, comma-separated values (CSV): audience segments, rows All, Any industry + Marketing & Communications role, and Tech + Marketing & Communications.
• Data as of 3 Nov 2026, CSV: email quality, All row only.
• Data as of 3 Nov 2026, CSV: offer engagement, Technology and marketing-role row only.
• Figures for the Marketing & Advertising industry row, the marketing-role and industry work-email shares (17.5%, 215 of 822; 15.6%, 198 of 832), the seniority and company-size splits, the network click rate (8.0%) and the Marketing & Advertising click rate (7.0%, 1,947 clicks, 27,781 views) come from the same Offer Network read of 3 Nov 2026 and are not yet in the CSV files.
• Dupple Offer Network, read 3 Nov 2026: aggregated quiz answers and card counts, with no individual records.

FAQ

How many marketers signed up in 90 days?

11,173 new subscribers chose the marketing role between 5 Aug and 3 Nov 2026, which is 8.5% of the quiz answers in that window. It is a 90-day count, not a monthly figure.

What share of marketers are decision-makers?

36.7% of the marketing role (4,105 people) are Founders, C-Suite or Director/VP, against 28.6% of all respondents. At 51+ companies the count is 822, or 7.4% of the role. Job level is the reader's own choice, so it does not confirm a budget.

Can a rule use the marketing role on its own?

A rule can use the role condition, and the marketing-role row gives the group's size before other conditions (11,173 respondents). The live page's examples all combine several conditions, so confirm a role-only rule before you plan on it.

Do click rates show that marketers convert?

No. The 7.0% click rate of Marketing & Advertising respondents counts clicks per offer-card view over 30 days, and Dupple publishes no rate from clicks to leads.

About this page

MarketingShot is one of Dupple's six newsletters. Dupple sells newsletter advertising and post-signup lead generation, paid per click or per lead, and the Dupple team wrote this page from its own Offer Network data and its public Lead Generation page.

Some offers on this page may be paid placements or contain affiliate links.