Clay Pricing 2026: Plans, Actions, Data Credits and Real Cost

Clay costs $185/mo for Launch on monthly billing, or $167/mo billed yearly, for 15,000 Actions and 2,500 Data Credits a month. Growth is $495/mo monthly or $446/mo yearly, with 40,000 Actions and 6,000 Data Credits. The Free plan includes 500 Actions and 100 Data Credits a month, Enterprise is custom with an annual commitment, and every plan has unlimited seats.

Our read: the plan name is only half the price. Since its pricing overhaul, Clay bills two meters, Actions for the platform work and Data Credits for the data it buys from providers, and each plan's price is the sum of the smallest block of each. Slide either one up and the bill moves with it, which is why two Launch customers can pay very different amounts. The good news for small teams is the seat policy: five people cost the same as one.

Every price on this page was read on Clay's pricing page on 21 October 2026, including the plan sliders, the plan comparison table and the pricing FAQ. For the product itself, read our Clay review; this page is about the bill.

Toolradar data: in Toolradar's sales intelligence category of 118 tools, Clay is listed as an alternative to 50 other tools, #5 in the category on that measure, and the median entry paid plan among the 39 tools with a verified price is $60 a month, as of October 2026 (Clay on Toolradar). At three times that median, Clay is priced as a data workflow platform, not as a contact database.

How much does each Clay plan cost?

Yearly billing saves 10%, and annual plans get all their credits up front. Over a year, Launch costs $2,220 on monthly billing against about $2,004 on yearly billing, and Growth costs $5,940 against about $5,352. Those totals are our arithmetic from the printed monthly figures, so the yearly saving is roughly $216 on Launch and $588 on Growth.

Clay also offers a 14-day trial, which is the cheapest way to measure how many Actions and Data Credits your own tables burn before you commit to a tier.

How Actions and Data Credits build the bill

Clay splits usage into two meters, and it helps to know what each one is buying. Actions measure the work Clay does: running a table, calling an enrichment provider, calling an AI model, pushing a row to a CRM or exporting data. Data Credits pay for the data itself, such as an email address, a phone number or a company record from one of Clay's 150+ data partners.

The Launch price is the two smallest blocks added together. On monthly billing that is $60 for 15,000 Actions plus $125 for 2,500 Data Credits. On yearly billing it is $54 plus $113. Growth works the same way, with a larger Actions block and a 6,000-credit block underneath it.

Two rules decide what you actually spend. First, Clay says an enrichment that returns no result costs neither Actions nor Data Credits, so a weak waterfall wastes time rather than money. Second, if you bring your own API key for a data provider or an AI model, that run uses one Action and no Data Credits, which turns Clay into a cheaper orchestration layer for teams that already pay a data vendor.

What each extra block costs

The sliders on the pricing page show what moving up costs, and the per-unit rate falls as the block grows. The per-unit columns below are our arithmetic from the slider prices.

Data Credits are the expensive meter. At the entry block, the credits are about two thirds of the Launch bill, and doubling your credit volume costs far more than doubling your Actions. On yearly billing the credit rate drops further, from about $0.045 per credit on the 30,000-a-year block to about $0.038 on the 600,000-a-year block.

That matches Clay's own FAQ, which says Data Credits start at $0.05 each and Actions at less than a cent. The practical lesson is to budget from the data you need to buy, then add Actions, not the other way round.

When does Growth beat a bigger Launch plan?

The sliders make a direct comparison possible. A Launch plan configured with 40,000 Actions and 6,000 Data Credits costs $150 plus $290, or $440 a month on monthly billing. Growth includes the same 40,000 Actions and 6,000 Data Credits for $495. So Growth's extra features cost about $55 a month on monthly billing, or about $50 a month on yearly billing, where the matching Launch setup is $396 against Growth's yearly rate.

For that difference you get CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signals, unlimited ad audiences and the priority support queue. If any one of those replaces a Zapier step or a manual CSV export each week, Growth pays for itself; our marketing automation software ranking covers the tools on the receiving end of those syncs. If your team only builds prospect lists and exports them, a larger Launch plan is the cheaper way to get the same volume.

The costs that do not show on the plan card

Clay's per-plan prices are clear, but several rules move the real bill, and they are easy to miss before signing.

• Top-ups cost 30% more. On Launch and Growth, buying extra Data Credits mid-cycle is priced at a 30% premium, so a team that regularly tops up should move to the next credit block instead.
• Actions never roll over. Unused Actions reset every billing cycle.
• The Data Credit rollover cap is described two ways. The plan table says up to one month's credits, or 15% of annual credits on yearly plans, while the FAQ says unused credits bank up to 2x the monthly amount. Get the cap your contract applies in writing before you count on banked credits.
• Some AI models are metered by tokens. Clay's FAQ says 80% of models cost a flat number of Data Credits per task, while token-heavy models such as GPT-5.1 and Claude 4.6 Sonnet are billed on actual tokens and show an estimate with a tilde before you run them.
• The Free plan is a sandbox. It stops at 200 rows per table and does not include phone number enrichment, so it is for learning the tool, not for working a real list.
• Security features are Enterprise-only. SSO, SCIM provisioning, role-based access control and IP allowlists all sit on the custom plan, which means a security review can force a jump past Growth.

Clay vs Apollo on price

Apollo is the tool most buyers price Clay against, and the two bill on opposite models. Apollo Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year, and Professional is $79 per seat on the same basis, according to Apollo's pricing page. Clay Launch on yearly billing is a flat team price with unlimited seats.

On yearly billing, three Apollo Basic seats cost $147 a month, which is less than Clay Launch. At four seats Apollo Basic reaches $196 a month, and at five it reaches $245, so Clay Launch is the cheaper subscription from the fourth seat on. The comparison is only fair on price, though. Apollo bundles its own contact database and sequencing, while Clay buys data from many providers and orchestrates it, so a Clay team may also pay for a sequencer such as the ones in our cold email software ranking.

If the goal is a cheaper prospecting stack than Apollo, our Apollo pricing and cheaper alternatives page prices five-user setups across several vendors.

Which Clay plan should you pay for?

Stay on Free while you are learning tables, waterfalls and Claygent, and only need a few hundred enrichments a month. The 200-row cap will tell you when you have outgrown it.

Pick Launch if you are one SDR, a founder doing outbound or a small agency building lists. It is the cheapest plan with phone enrichment and job change signals, and unlimited seats mean the whole team can work in the same tables. Pair it with a sender such as Smartlead or lemlist (our Instantly vs Smartlead comparison covers the sending side), and keep lists clean with one of the email verification tools we compare.

Pick Growth if Clay will write back to your CRM or trigger on webhooks. The feature premium over a matching Launch configuration is small, and CRM sync is the feature most revenue teams end up needing.

Talk to sales about Enterprise only if you need SSO, SCIM, credit budgeting by team or bulk enrichment of more than 50,000 records at once. If your CRM is the bigger budget question, our HubSpot Marketing Hub pricing guide covers that side of the stack, and best marketing tools for startups shows where Clay fits in a lean stack.

How we priced it

We read Clay's pricing page on 21 October 2026: the four plan cards, the Actions and Data Credits sliders on both billing modes, the plan comparison table and the FAQ. Apollo's prices come from its own pricing page on the same day, on annual billing only, because that is the billing mode its page displays. Yearly totals are the printed monthly price times 12 and are labelled approximate where the printed monthly figure is rounded. Per-credit and per-1,000-Action rates are the slider price divided by its volume. The Toolradar figures come from Toolradar's sales intelligence data as of October 2026.

MarketingShot is the daily brief for marketers who want to know what a tool costs before they buy it. Subscribe at marketingshot.com.

FAQ

How much does Clay cost per month in 2026?

Clay Launch costs $185 a month on monthly billing or $167 a month billed yearly, with 15,000 Actions and 2,500 Data Credits a month. Growth costs $495 a month on monthly billing or $446 a month billed yearly, with 40,000 Actions and 6,000 Data Credits. Free costs $0, and Enterprise is custom pricing with an annual commitment. Prices were read on Clay's pricing page on 21 October 2026.

Is there a free version of Clay?

Yes. Clay's Free plan includes 500 Actions and 100 Data Credits a month, unlimited seats and tables, multi-provider waterfalls, Claygent and Clay Sequencer for email. It caps tables at 200 rows and does not include phone number enrichment, so it suits testing a workflow rather than running a full prospect list.

What is the difference between Actions and Data Credits in Clay?

Actions measure the platform work Clay does, such as running a table, calling a provider or an AI model, or exporting data. Data Credits pay for the data bought from Clay's 150+ data partners, such as emails and phone numbers. Enrichments that return no result cost neither, and runs with your own API key use one Action and no Data Credits.

Do Clay credits roll over?

Actions do not roll over and reset each billing cycle. Data Credits can roll over on Launch and Growth, but Clay describes the cap two ways: its plan table says up to one month's credits, or 15% of annual credits on yearly plans, and its FAQ says up to 2x the monthly amount. Confirm the cap that applies to your contract.

Is Clay cheaper than Apollo?

It depends on seats. Apollo Basic is $49 per seat a month billed annually, so three seats cost less than Clay Launch's yearly rate, and four or more cost more. Clay charges one team price with unlimited seats, while Apollo charges per seat but includes its own contact database, so compare the data you need as well as the subscription.

How much do extra Clay credits cost?

Data Credits start at $0.05 each on the smallest monthly block and fall to about $0.043 on the 50,000-a-month block, by our arithmetic from Clay's slider prices. Buying a mid-cycle top-up on Launch or Growth costs 30% more than the plan rate, so moving to a larger credit block is usually cheaper for regular overages.

Cite this: MarketingShot, "Clay Pricing 2026: Plans, Actions, Data Credits and Real Cost", October 2026.

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