HubSpot Marketing Hub Pricing in 2026: Seats, Contacts and Onboarding

HubSpot Marketing Hub Professional is $800/mo on an annual contract in 2026, covering three Core Seats and 2,000 marketing contacts, and HubSpot then adds a required $3,000 onboarding fee. Starter's current annual offer is $7/seat/mo against a $20/seat/mo list price, and only for new customers. Enterprise is $3,600/mo, annual only, with $7,000 onboarding. A three-person team that stays inside that contact allotment pays $12,600 in year one on Professional.

The number people remember is the Professional software line, and the invoice is that line plus onboarding plus a contact block once the database passes the included tier. Starter's low seat price is a limited new-customer offer, not the catalog price. A budget taken from the offer fails if that offer ends before signing, and a budget taken from the card leaves onboarding off.

Figures below were checked on 17 October 2026 on HubSpot's marketing pricing page, the product and services catalog, the Marketing Hub onboarding page, and the seat billing article (updated 15 October 2026). The pricing page is the public offer and the catalog is the contract list, which is why Starter can show two rates. The feature-by-feature review is the HubSpot Marketing Hub review. A head-to-head with another automation tool is ActiveCampaign vs HubSpot.

Toolradar data: Toolradar, the software directory we run, tracks 350 marketing automation tools as of 17 October 2026. HubSpot is the most cross-shopped name in that set, listed as an alternative to 162 other tools, which is why a seat price this far above a contact-based email tool gets quoted so often. The ranking is best marketing automation software, and the product page is HubSpot on Toolradar. MarketingShot's newsletter runs on beehiiv, a different product from the plans priced here, and the beehiiv review is the page when the question is a newsletter platform rather than a CRM.

At a glance

Plan	Best for	What you pay	What is included before add-ons
Free	Forms, a branded send, and a look at the CRM	$0/mo	Up to 2 users, 2,000 branded emails a calendar month
Starter	One marketer who needs HubSpot branding off the email	$7/seat/mo annual offer, or $10/seat/mo monthly offer, against a $20/seat/mo list price	1 Core Seat, 1,000 marketing contacts, 500 credits a month
Professional	A team running workflows, not a single nurture email	$800/mo billed annually, or $890/mo paid monthly on an annual commitment	3 Core Seats, 2,000 marketing contacts, 3,000 credits, plus $3,000 onboarding
Enterprise	Attribution, governance, and a larger marketed database	$3,600/mo, annual contract only	5 Core Seats, 10,000 marketing contacts, 5,000 credits, plus $7,000 onboarding

The Starter row prices both Marketing Hub Starter and the Starter Customer Platform, which bundles Marketing, Sales, Service, Content, and Data Hub Starter. HubSpot shows that bundle in the Starter card, and the per-seat rate matches Marketing Hub Starter on its own, so a marketing-only buyer pays that same seat price.

What each plan actually costs

Free

Free is $0/mo, capped at two users, with no card required, so a founder can try a branded send before anyone approves a budget. HubSpot's branding stays on those emails, and the monthly allowance is the branded cap in the table, which is a look at the database rather than a list you keep mailing. There is no onboarding fee, because there is no paid subscription to onboard.

It fits a team confirming that forms and a simple send belong in this CRM before anyone signs an annual term. The ceiling is the third person: two logins, branded mail, and no seat left. Upgrading to Starter removes those free seats, and HubSpot tells you to pick the paid seat count at checkout rather than assuming the free users carry over.

Starter

The list price is $20 per Core Seat per month, and that is the number to put in a budget that might be signed after the promotion ends. New customers currently pay less: $10/seat/mo if they pay monthly, or $7/seat/mo if they pay annually ($84 for the year). HubSpot's pricing page calls this a limited Starter offer, up to 65% under the list price, with no promise it stays, and the product catalog still lists the seat at that list price.

That seat includes the marketing-contact allotment in the table and 500 HubSpot Credits a month, a one-person database rather than a company list. Branding can come off emails, forms, and live chat, and the send cap becomes five times the marketing-contact tier, so this tier can carry a monthly send with branding removed. There is no required onboarding, which is why a small team can stay here without a setup check.

One person on the annual offer spends $84 in a year, and three people on the same offer spend $252, which buys branded-off email from the CRM without the Professional onboarding check. Branching workflows or lead scoring end that seat-price bill, and AI marketing workflows is the job list that usually forces the jump.

Professional

Professional is the plan the pricing question is usually about, because it is the first tier for branching campaigns rather than one nurture email. Annual prepay is $800/mo ($9,600 for the year), and paying monthly while still committing for the year is $890/mo ($10,680 for the year). The pricing page labels monthly as "Commit annually," so a team that might leave this year has no month-to-month exit.

Three Core Seats are included, which covers the three editors in the year-one example without an add-on. A further Core Seat is $45/mo on the annual term and $50/mo on monthly payment, a small line beside the platform fee that you still cannot drop early. The included database is the marketing-contact tier in the table, plus 3,000 HubSpot Credits a month.

Email sends are 10 times the marketing-contact tier, so the included tier allows 20,000 sends in a calendar month. Onboarding is required and remote, and HubSpot's onboarding page lists the fee next to Professional with no skip, so a team that already knows the product still pays it.

The annual discount is $90 a month, or $1,080 over the year, against monthly payment on the same commitment. HubSpot says that discount applies only to the products marked on the pricing page and does not stack with other promotions. A team comparing automation depth with a contact-priced tool should read Mailchimp pricing beside this, because the unit there is the contact, not a platform fee plus a contact block.

Enterprise

Enterprise is the annual contract in the table ($43,200 for the year), and HubSpot publishes no monthly price, so you cannot pay it monthly the way Professional allows. Five Core Seats are included, and another Core Seat is $75/mo, so the fifth editor is already in the plan and a sixth is the add-on. The included database is 10,000 marketing contacts, with the credit allotment in the table and a send cap of 20 times the marketing-contact tier (200,000 sends at the included tier).

What you are buying past Professional is governance and measurement: multi-touch revenue attribution, customer journey analytics, and a contact tier for a list at that size. It is a weak buy when the real problem is three extra logins or 500 extra contacts, because those are a seat and a block on Professional, not a reason to multiply the platform fee. Onboarding is required at the higher of the two setup fees.

MarketingShot's weekday brief flags pricing moves like this seat-and-contact bill before the annual term is signed. Subscribe here, or see how an AI agent stack spends the credits bundled into these plans.

How much does a 3-person team pay in year one?

Pick the realistic buyer: three people who log in and edit campaigns, the included Professional contact tier, annual prepay, first year including onboarding.

The software line is the annual rate times 12 months, which is $9,600, and onboarding adds $3,000, so year one is $12,600. Three Core Seats come with the plan, so a dashboard-only founder should use a free View-Only login instead of an editor seat.

Pay the same commitment monthly and the software line becomes $890 times 12, which is $10,680, plus the same onboarding, so year one is $13,680. The $1,080 gap is the cost of paying monthly on the same product, not a richer plan.

Add two Core Seats so five people can edit, still on the annual term, at the annual add-on rate. The platform rate plus those two seats is $10,680 of software and $13,680 in year one with onboarding, the same first year as three editors who pay monthly, so the extra logins consume the prepay discount. If the fifth person only needs to look, a View-Only Seat avoids that extra monthly charge.

One marketing contact past the included tier is the expensive slip, because Professional sells extra contacts in blocks rather than one record at a time. The catalog prices the first paid band, from 2,001 to 22,000 contacts, at $250 per 5,000 contacts per month. The software line becomes $1,050 a month, and across a year that block adds the same cash as onboarding, so year one is $15,600.

HubSpot bills the overage as soon as you cross the tier, and moving contacts back to non-marketing does not lower it until the next month or the renewal, whichever comes first. The tier price cannot drop until renewal, so sort the list before the import.

Enterprise for five people on its included contact tier is a different purchase: $3,600 times 12 is $43,200, plus $7,000 onboarding, $50,200 in year one, with no extra seats. Use it when the marketed list is already heading past the Professional bands, not while the team is still inside the Professional contact tier.

These totals are this page's multiplication of HubSpot's published monthly rates. They are not a quote, and they leave out tax.

Where the bill grows after the plan price

Marketing contacts, not every record, are the meter. A marketing contact can receive marketing email and can be targeted with ads, and a non-marketing contact cannot, so customers in the CRM are not automatically a marketing bill. Non-marketing contacts are free, up to 15 million contacts of both types combined. You can mark someone marketing immediately, and marking them non-marketing waits until the next month or the renewal, so a cleanup does not shrink the invoice you are already in.

If you go over the tier, HubSpot bills immediately, so an import of old leads can change the bill the same day. The catalog calls the fee a blended rate based on how many contacts you buy and which band those contacts fall in.

Plan	Included marketing contacts	Block size	Monthly price per block, by database size
Starter	1,000	1,000 contacts	$50 from 1,001 to 3,000; $45 from 3,001 to 5,000; $40 from 5,001 up
Professional	2,000	5,000 contacts	$250 from 2,001 to 22,000; $225 from 22,001 to 42,000; $200 from 42,001 to 62,000; $175 from 62,001 to 82,000; $150 from 82,001 up
Enterprise	10,000	10,000 contacts	$100 from 10,001 to 50,000; $90 from 50,001 to 100,000; $80 from 100,001 to 200,000; $70 from 200,001 to 500,000; $60 from 500,001 up

Professional's 10 times multiplier means a larger contact block also buys more sends, without holding the platform fee flat. Old unsubscribes still marked marketing push the next block even when the engaged audience has not grown, so clean the list before the tier. Tools in our email marketing software roundup bill that same dead address on the contact itself.

Seats are sticky. HubSpot's seat article, updated 15 October 2026, says that once seats are purchased the count cannot be reduced until the next renewal, so a hire you reverse mid-term stays on the bill. Unassigning a user does not stop the charge: you remove the unassigned seat, that removal waits for the next term, and the current invoice is not credited. Accounts created before 5 March 2024 that have not moved to seat pricing are still on the older model, so these Core Seat rates are for the current seat system.

View-Only Seats are free for someone who should see the CRM without building campaigns: they can read records and dashboards and log notes, and they cannot edit campaigns, save reports, or log email in a way that creates contacts. A Core Seat runs Marketing Hub, while Sales, Service, and Revenue seats are separate catalog products, and a Core Seat does not include a full Sales Professional seat. A rep who needs that pipeline is another line on the quote.

Included credits reset every month and do not roll over, so a quiet month does not bank a launch. If you own more than one Hub, you get the highest allotment, not the sum, and Professional's monthly allotment is the Marketing Hub figure unless another product you own is higher. Extra credits are $0.01 each on pay-as-you-go, invoiced in steps of 10, or $10 for a pack of 1,000 that lasts the rest of the term.

The rate sheet prices a Content Agent generation, still marked beta, so that three generations use the Professional month, and a fourth piece costs the same as that pack. Customer Agent, which resolves a text conversation, is on Professional and Enterprise and draws from the same pool. Whether those agents justify the line is the question in AI for marketing.

HubSpot AEO, the answer-engine tracker on the same pricing page, is $50/mo, or $45/mo if you pay annually, and it is included with Professional and Enterprise. A Starter team that wants prompt tracking buys it as its own line. A Professional team that adds it again pays twice for a tracker the plan already includes.

Is Professional worth it in 2026?

For a team of three that will run multi-step campaigns, Professional is the plan that contains the work, and the honest price is the first-year total above, not the card. Onboarding is not optional, and a single contact over the included tier can add as much again across the year as that fee. If the campaigns are a welcome email and a short follow-up, Starter's offer is the cheaper year by a wide margin, and the catalog list price is what to budget if the offer ends before you buy.

Enterprise is worth the jump when the marketed database is already in the tens of thousands, or when finance will not accept a report without multi-touch attribution. It is a poor buy at 3,000 contacts, because that list is still in Professional's first contact band and the Enterprise platform fee is several times the contact block.

Ecommerce teams that need flows on a store list often fit a commerce tool better than a CRM seat model. The Klaviyo review and the Brevo review cover those shapes. B2B teams choosing an automation specialist instead of the full Hub should start with the ActiveCampaign review and the wider marketing automation list, then come back here for the HubSpot invoice.

How we checked these prices

Plan rates, included seats, included contacts, credit allotments, the Starter offer, and the annual-versus-monthly Professional rates come from HubSpot's marketing pricing page, read on 17 October 2026. Contact block sizes and the monthly price of each block, the 15 million contact ceiling, onboarding as a required line, and the credit rate sheet come from the product and services catalog. Both onboarding fees are also printed on the Marketing Hub onboarding page. Seat rules, including free View-Only Seats and the renewal lock, come from HubSpot's seat article.

The 350-tool count and the 162-tool cross-shop figure come from Toolradar's marketing automation ranking on 17 October 2026. Year-one totals such as $12,600 and $15,600 are this page's multiplication of those published rates, not invoices HubSpot issued.

Louis Corneloup, who founded Toolradar and Dupple, wrote this account of the Marketing Hub invoice. Rankings are explained on how we rate, corrections are kept on the editorial policy, and the author bio is on about. Read the pricing page again before you sign, because the Starter offer is marked limited.

FAQ

How much does HubSpot Marketing Hub cost in 2026?

Professional is $800/mo on an annual contract, or $890/mo if you pay monthly and still commit for the year, with three Core Seats, the marketing-contact allotment in the table, and a required onboarding fee on top. Starter is sold per seat at a list price, with a lower new-customer offer for annual or monthly payment. Enterprise is $3,600/mo on an annual contract, plus its own required onboarding. A three-person team inside the Professional contact allotment pays $12,600 in the first year if they prepay annually.

Is there a free Marketing Hub plan?

Yes. Free is $0/mo for up to two users, with the branded monthly send cap in the table and no credit card. It does not remove HubSpot branding, and those free seats do not carry into a paid Starter subscription, so checkout is where you choose the paid seat count.

Do I have to pay for Marketing Hub onboarding?

Professional and Enterprise charge it automatically, and the onboarding page lists $3,000 for Professional and $7,000 for Enterprise, both remote, while Starter does not require it. The fee sits on top of the monthly software price, and the plan card is the software line without it, so copying the card understates the first year.

How do marketing contacts change the HubSpot bill?

Each paid plan includes a marketing-contact allotment, and the three allotments are in the tables above. Extra contacts are sold in the block sizes in the contact table, and the catalog prices the first Professional block at $250/mo, so one contact over the line bills a whole block. Crossing the allotment bills immediately, non-marketing contacts are free, and switching someone back does not reduce the tier until the next month or the renewal. The price of that tier cannot fall before renewal either.

How much is an extra HubSpot Core Seat?

On the annual term, another Core Seat is $45/mo on Professional and $75/mo on Enterprise, and Professional's monthly payment prices that seat at $50/mo. Starter extra seats follow the same per-seat offer or list price as the first seat. View-Only Seats are free, and bought seats cannot be cut until the next renewal, even if you unassign the person, so a departure mid-term stays on the invoice.

Can I pay for Marketing Hub Professional month to month?

No. Monthly payment on Professional still requires an annual commitment, at the higher of the two Professional rates in the table, so the choice is when cash leaves, not whether you can cancel this year. Enterprise is annual only, at the rate in the table. Starter is the plan with a true monthly term, at the current monthly offer or the list price.

Is the Starter offer the regular HubSpot price?

No. $7/seat/mo is the annual new-customer offer, and $10/seat/mo is the monthly offer, while the catalog list price is $20/seat/mo. HubSpot marks the offer as limited and for new customers, so budget the list price if you might buy after it ends. Three seats on the annual offer are $252 for the year, against the Professional first-year total with onboarding, which is why Starter is the cheap year only while the work stays a simple send.

Cite this: MarketingShot, "HubSpot Marketing Hub Pricing in 2026: Seats, Contacts and Onboarding", October 2026.

MarketingShot is a weekday note on what a Marketing Hub invoice includes before a team signs the annual term. Join at marketingshot.com.

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