SEO Tool Pricing Compared 2026: 11 Tools from $29 a Month

SEO tools cost from $29 a month to $139 a month on their entry plans in 2026, on monthly billing: Ubersuggest and Ahrefs Starter sit at the bottom, Semrush's SEO plan at the top. For one site with about 300 tracked keywords, backlink data and a site audit, Ranktracker Launch is the cheapest full year at $374.40 billed annually. Prices were read on each vendor's pricing page on October 26, 2026.

The headline number misleads more often here than in most software categories. Ahrefs Starter tracks no rankings, Moz's cheapest plan covers a single website, and Serpstat prints its prices on annual billing first. The tables below put every tool on the same basis, then price one realistic job for a year.

Toolradar data: Toolradar, the software directory we run, tracks 282 SEO tools as of October 25, 2026, and the median cheapest paid plan is $30.12 a month across the 110 that publish a price. Semrush is the most cross-shopped of them, listed as an alternative to 106 other tools, per the Toolradar SEO tools ranking.

Entry plans for 11 SEO tools

Entry plan means the cheapest paid plan each vendor sells. Monthly billing unless the cell says otherwise; the yearly column is the per-month price on annual billing.

Serpstat's monthly figure is our arithmetic: the page prints $50 a month on annual billing and a $228 yearly saving, which puts monthly billing at $828 a year. Mangools shows prices by visitor region, so check the current price on Mangools' site before you compare it.

What one site costs for a year

The scenario is one marketer, one website, about 300 tracked keywords, a backlink tool and a site audit, for 12 months. Each row uses the cheapest plan that covers all four, on the cheapest billing the vendor prints. Totals are our arithmetic, before tax.

The cheapest full year costs about a quarter of the dearest. Ranktracker and Ahrefs differ by $1,173.60 for the same 300-keyword job, and what the extra money buys is Ahrefs' own crawl data and history, not a different job. Ahrefs Starter, LowFruits and Moz Starter are left out of this table: the first two track no rankings or too few keywords, and Moz's pricing page describes Starter only as a plan for one person on one website, with no keyword figure beside it.

Semrush, Ahrefs and Moz: what the leaders charge

Semrush is the most expensive entry plan here, at $139 a month or $117.33 billed annually. That SEO plan monitors 5 websites and tracks 500 keywords a day with basic keyword and competitor research. Starter, at $199 a month or $165.17 annually, adds AI search tracking on the same 500 keywords; Pro+ costs $299 or $248.17 and lifts tracking to 1,500 keywords across 15 sites. Advanced is sold through a demo, with no printed price. Extra users start at $45 a month. The Semrush pricing page covers each plan and add-on, and Semrush free trial explains what the $0 plan's 10 daily reports allow.

Ahrefs sells the cheapest door and one of the dearest rooms. Starter is research only: Ahrefs describes it as a way to see what people search and spy on competitors. Lite, the first plan with rank tracking, costs $129 a month for 750 tracked keywords, 100,000 crawl credits and 6 months of history; Standard costs $249 and Advanced $449. Enterprise is $1,499 a month with an annual commitment. Lite lets you add 2 more users at $40 a month each. The Ahrefs pricing breakdown goes plan by plan, and how to get Ahrefs for free covers the free Ahrefs account for your own site.

Moz Pro is the cheapest of the three on yearly billing. Standard costs $99 a month, or $79 billed yearly, which Moz bills as $950 for the first year; it covers 1 user, 3 tracked sites, 300 keywords and 400,000 crawled pages a month. Medium costs $179 or $143 yearly with 2 users, and Large $299 or $239 with 3 users. Every extra seat is $49 a month on any plan, which makes Moz a dear choice for a team of four. The Moz Pro pricing page and the Moz Pro review cover the AI visibility limits, and Ahrefs vs Semrush sets the two leaders against each other.

SE Ranking, Serpstat and Raven: the middle of the market

SE Ranking prices like a leader and allows like an agency tool. Core costs $129 a month or $103.20 billed annually for 10 projects, 1 manager seat and 2,000 keywords tracked daily; Growth costs $279 or $223.20 for 30 projects, 3 seats and 5,000 keywords. Extra seats start at $16, the cheapest seat price on this page. There is a 14-day trial with no card. The SE Ranking pricing page prices its add-ons.

Serpstat leads with annual prices and includes three users from its second plan. Individual costs $50 a month on annual billing with 5 projects, 100 searches a day and 10,000 keyword position checks; Team costs $100 with 3 users, Team x2 $169 with 6 users, and Agency $410 with 30 users, all on annual billing. AI brand tracking, 1,500 checks a month, comes with every plan from Team up. The 7-day trial takes a card and charges $1 for verification, which Serpstat says it returns within 30 minutes.

Raven Tools is the cheapest way to get two users. Small Biz costs $468 a year prepaid with 2 domains, 2 users, Majestic backlink reports and 50,000 page crawls a month. Start costs $109 or $79 a month yearly with 4 users and 20 domains, and the ladder climbs through Grow and Thrive to Lead at $479, or $399 a month yearly with 40 users. Raven's strength is client reporting: every plan includes unlimited automated reports. Its rank tracking counts checks per month, so daily tracking eats the allowance fast.

The budget picks: Ranktracker, Ubersuggest, LowFruits and Mangools

Ranktracker Launch is the cheapest way to track keywords daily on a small budget. At $39 a month, or $31.20 billed annually, it tracks 500 keywords daily across unlimited projects and users, and every plan includes the backlink checker, backlink monitor and website audit. Growth costs $89 or $71.20 for 1,000 daily keywords, Scale $149 or $119.20, and Authority $299 or $239.20. The catch is depth: Ranktracker is built around rank tracking, and its pricing page makes no claim about the size of its link index of the kind Ahrefs makes for its crawler. The cheaper Ahrefs alternatives page compares it with Ahrefs on one job.

Ubersuggest's three plans top out at $99 a month. The entry plan includes 1 project, 125 tracked keywords checked weekly, 150 reports a day and a 1,000-page weekly audit; add-ons cost $5 a month each, including 250 more tracked keywords. Monthly plans come with a one-time 7-day trial. The 90% off lifetime offer on the page carries a countdown and is a limited promotion, not the list price. The Ubersuggest review goes deeper on the data.

LowFruits is a keyword finder, not a suite. Standard costs $29.90 a month or $20.75 billed yearly with 100 tracked keywords; Premium costs $79.90 or $62.45 with 500. Pay-as-you-go credit packs start at $25 for 2,000 credits. Pick it to find low-competition keywords, then track them in something else.

Mangools bundles KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler into Basic, Premium and Agency plans. Its rank tracker updates weekly, and daily only on Agency, which matters for anyone reporting rankings to a client. Check the current price on Mangools' site, and see the Mangools review for the five tools in detail.

MarketingShot is a free daily email for marketers that flags when an SEO tool changes a plan or a price. Join at marketingshot.com.

What a team of three pays

Seats reshuffle the ranking as soon as a second or third person needs a login. The table shows the monthly price for three people on the cheapest plan that allows it, on monthly billing, as our arithmetic from the printed seat prices.

Seat prices, not plan prices, decide the order for a team. Ranktracker's entry plan seats three people for less than a single Semrush login, while Moz Medium plus one extra seat costs $228, cheaper than Moz Large at $299. Semrush prints "starting at $45" for extra users, so its total is a floor. Serpstat is the only row priced on annual billing, because that is the price its page leads with.

Four traps that change the bill

• Rank tracking is not always included. Ahrefs Starter has none, so a buyer who needs rankings starts at Lite, more than four times the price.
• Weekly is not daily. Ubersuggest's cheapest plan and Raven's monthly check allowance assume weekly tracking; daily tracking needs a higher plan or Ranktracker-style daily allowances.
• Yearly discounts differ. Serpstat saves up to 27%, Ranktracker, Moz and SE Ranking 20%, Semrush and Ahrefs up to 17%. Ahrefs prints no per-plan annual price, so price your Lite year at $1,548 until checkout says otherwise.
• Promotions expire. Ubersuggest's 90% off lifetime deal runs on a countdown. Budget on the monthly or yearly list price.

Which SEO tool to pick by budget

On the smallest budget, Ranktracker Launch covers one site end to end, with Ubersuggest as the alternative if you want a single dashboard for keyword research and content ideas. The best free SEO audit tools and best free rank trackers lists cover what still works for nothing.

In the middle of the range, Serpstat Individual and Moz Standard on yearly billing give you a full suite with backlink data for under $80 a month. SE Ranking Core is the pick for an agency that needs 10 projects on one seat.

At the top of the entry range, Semrush and Ahrefs are what you pay for Ahrefs' crawler, which Ahrefs calls the second most active on the web, and Semrush's wider toolkit across SEO and AI search. The best keyword research tools ranking and the best AI SEO tools guide weigh those databases against the prices above, and the Semrush review and Ahrefs review go into each one. Toolradar keeps profiles for Semrush, Ahrefs, SE Ranking, Serpstat and Raven Tools.

How we priced it

We read each vendor's pricing page on October 26, 2026: Semrush, Ahrefs, Moz Pro, SE Ranking, Serpstat, Raven Tools, Ranktracker, Ubersuggest, LowFruits and Mangools. All prices are US dollars before tax. Yearly totals, team totals and Serpstat's monthly-billing figure are our arithmetic on those printed prices. We ranked nothing on data quality, which we did not measure; the order follows price. Toolradar figures come from its SEO tools ranking. Prices change; check the vendor page before you buy.

Cite this: MarketingShot, "SEO Tool Pricing Compared 2026", November 2026.

FAQ

How much do SEO tools cost in 2026?

Entry plans run from $29 to $139 a month on monthly billing across the 11 tools priced on October 26, 2026. Ubersuggest and Ahrefs Starter are the cheapest; Ranktracker starts at $39, Raven Tools and Moz Starter at $49, Moz Standard at $99, Ahrefs Lite and SE Ranking Core at $129, and Semrush's SEO plan at $139.

What is the cheapest SEO tool for one website?

Ranktracker Launch, at $31.20 a month billed annually or $374.40 a year, for a site tracking up to 500 keywords daily with a backlink checker and site audit included. Ubersuggest's cheapest plan with the 250-keyword add-on costs $408 a year on monthly billing, and Raven Tools Small Biz $468 a year prepaid.

Is Semrush more expensive than Ahrefs?

At entry level, yes: on monthly billing Semrush's SEO plan costs $10 a month more than Ahrefs Lite. On annual billing Semrush drops to $117.33 a month, while Ahrefs promises up to 17% off without a per-plan figure. Ahrefs' Starter plan is cheaper than any Semrush plan but includes no rank tracking.

Which SEO tools have a free plan?

Semrush has a $0 plan with 10 reports a day and one demo project, and Ahrefs offers a free account for data on your own site. Moz offers a free Community account with limited MozBar, Keyword Explorer and Link Explorer access, and Ubersuggest and Ranktracker offer 7-day trials.

Do SEO tools charge for extra users?

Most do. Semrush extra users start at $45 a month, Moz charges $49 per seat, Ahrefs Lite adds users at $40 each, and SE Ranking seats start at $16. Ranktracker includes unlimited users on every plan, and Serpstat includes 3 users from its Team plan.

Is yearly billing worth it for SEO tools?

Usually, if you will keep the tool 12 months. Serpstat's annual billing saves up to 27%, Ranktracker, Moz and SE Ranking save 20%, and Semrush and Ahrefs up to 17%. On Moz Standard that means $950 for the first year instead of $1,188 on monthly billing, our arithmetic.

MarketingShot tracks what marketing software charges and when it changes, in one short email a day. Subscribe at marketingshot.com.

Some offers on this page may be paid placements or contain affiliate links.