BuzzSumo Pricing 2026: Content Creation, PR and Suite Plans

BuzzSumo costs $199/mo for Content Creation, $299/mo for PR & Comms and $499/mo for Suite on monthly billing in 2026. Paying yearly cuts each by 20%, to $159, $239 and $399 a month, and Enterprise is $999/mo on annual billing only. The cheapest way in is Content Creation billed yearly; there is no free plan, only a trial capped at 50 searches.

That entry price buys one login, which is the part most buyers miss. The jump to PR & Comms adds four more seats and the journalist database, so for any team of two or more the "expensive" middle plan is the cheaper buy per person. Influencer search, the feature many marketers remember BuzzSumo for, now sits only on Suite and Enterprise.

Every rate below was read on BuzzSumo's pricing page on 4 November 2026, with billing rules from BuzzSumo's own help center. If you are weighing it against a listening tool instead of a content research tool, our best brand monitoring tools ranking is the wider shelf.

Toolradar data: BuzzSumo's entry plan sits exactly on the median entry price of the 17 influencer marketing tools on Toolradar with a verified, comparably priced entry plan, as of November 2026, and only 12 of the 46 tools in that category offer a free plan. BuzzSumo is not one of them. The record is BuzzSumo on Toolradar and the category counts are on influencer marketing statistics. MarketingShot data: this list has 36,000+ active subscribers as of November 8, 2026, with an open rate of 32%.

At a glance

Plan	Best for	Monthly billing	Yearly billing	Users and limits
Content Creation	A solo content marketer or SEO writer	$199/mo	$159/mo, $1,908 a year	1 user, 2 alerts, 2 trending feeds, 2 years of history
PR & Comms	A small PR or comms team pitching journalists	$299/mo	$239/mo	5 users, 5 alerts, 15 trending feeds, 3 years of history
Suite	A marketing team that also runs influencer work	$499/mo	$399/mo	10 users, 10 alerts, 30 trending feeds, 5 years of history
Enterprise	Large brands and agencies	Not offered	$999/mo	30 users, 50 alerts, 50 trending feeds, 5 years of history

Every plan includes unlimited searches, unlimited exports and unlimited projects, so the tiers differ by seats, alerts, history depth and which modules switch on. The $1,908 yearly charge for Content Creation is the figure BuzzSumo prints in its help article on changing plans; the pricing page rounds the saving to $478 a year.

How much does BuzzSumo cost per month in 2026?

Four plans make up the list, and each one is "everything in the previous plan, plus" a new module. That structure means you pick a tier by the first feature you cannot live without, not by seat count alone.

Content Creation: the cheapest plan, one seat

Content Creation is the entry card, and BuzzSumo pitches it at marketers and agencies working on content. It carries the whole research toolkit: Content Analyzer (the index of engaging articles), Content Ideas Generator, Brief Generator, Topic Explorer, Keyword Tool, Backlink Analyzer and Question Analyzer, which searches questions on Reddit, Quora, Amazon and Q&A forums.

What it leaves out is people. There is 1 user, no Coverage Reports, no Slack alerts and no media database or influencer search. Monitoring is there, but only 2 alerts, which covers your brand and one competitor before you run out.

PR & Comms: five seats and the journalist database

PR & Comms is the plan that changes BuzzSumo from a research tool into an outreach tool. It adds the Media Database, journalist profiles, media lists capped at 20 journalists per list, monthly Coverage Reports and Slack alerts, on top of everything in Content Creation.

The seat count is the quiet bargain. Five users on yearly billing work out to $47.80 per person per month, against $159 for the single Content Creation seat (our arithmetic). A two-person team buying two Content Creation accounts would pay more than one PR & Comms account and still have no journalist data.

Suite: influencer search and video analytics

Suite is the card BuzzSumo labels most popular, and it is the first with influencer discovery: Twitter, YouTube, Facebook page and TikTok influencer search. It also adds YouTube Analyzer, Facebook Analyzer, the advanced Chrome extension, unlimited article uploads to projects and media lists of 100 journalists.

Per seat it is cheaper again, at $39.90 a month for 10 users on yearly billing (our arithmetic). The trade-off is the commitment: a 10-seat plan only pays off if most of those seats are used, and a three-person team buying Suite for influencer search is paying for seven empty chairs.

Enterprise: annual only, invoice possible

Enterprise lists 30 users, 50 alerts, 600 journalists per media list, priority support, early access to beta features and granular location search in the media database. It is billed yearly only, and BuzzSumo's FAQ says invoicing and bank transfer are available only on Enterprise yearly plans; every other plan is paid by card.

At $999 a month the per-seat rate falls to $33.30 for 30 users (our arithmetic). The plan is for a large brand or agency that needs procurement-friendly invoicing as much as the extra limits.

What features come with each BuzzSumo plan?

The feature table is where the tiers really separate, so here is BuzzSumo's comparison grid reduced to the lines that change between plans:

Feature	Content Creation	PR & Comms	Suite	Enterprise
Content research tools (Analyzer, Ideas, Briefs, Questions, Keywords, Backlinks)	Yes	Yes	Yes	Yes
Coverage Reports and Slack alerts	No	Yes	Yes	Yes
Media Database and journalist profiles	No	Yes	Yes	Yes
Journalists per media list	None	20	100	600
Influencer search (Twitter, YouTube, Facebook, TikTok)	No	No	Yes	Yes
YouTube and Facebook Analyzer	No	No	Yes	Yes
RSS feed sync	No	No	2,000 articles a month	10,000 articles a month
Priority support and beta access	No	No	No	Yes

Two readings matter for budgeting. First, a content team that never pitches press gets the full research engine on the cheapest plan, so there is no reason to pay for PR & Comms unless you need more than one login. Second, an influencer program cannot start below Suite, which makes Suite's yearly rate the real entry price for that use case, roughly two and a half times what a solo content seat costs (our arithmetic). Our best influencer marketing platforms ranking shows what dedicated creator tools charge for the same job.

What does a team pay for BuzzSumo in a year?

Four buyers, each on yearly billing and before tax, built from the printed plan rates (our arithmetic throughout, except the Content Creation total BuzzSumo prints):

Buyer	Plan	Yearly cost	Per seat per month
Freelance content strategist	Content Creation	$1,908	$159
4-person PR team pitching journalists	PR & Comms	$2,868	$59.75 for 4 people
8-person marketing team running creator campaigns	Suite	$4,788	$49.88 for 8 people
Agency with 25 users	Enterprise	$11,988	$39.96 for 25 people

The four-person PR team is the clearest case for reading per-seat cost rather than the plan price. One Content Creation seat each would cost four times $1,908, or $7,632 a year, for less functionality than the $2,868 PR & Comms plan (our arithmetic).

Monthly billing is the flexible option at a steep premium. Twelve months of Content Creation at the monthly rate is $2,388, PR & Comms $3,588 and Suite $5,988, which is the 20% that yearly billing saves (our arithmetic). The catch is BuzzSumo's no-refund rule: cancel an annual plan after two months and you still pay for the other ten, so the yearly rate only wins if you are sure you will use the tool all year.

Is there a cheaper way to get BuzzSumo?

Not through a free plan. BuzzSumo's help center says the free plan was removed in February 2023, and the only free access now is a trial limited to 50 searches. Repeating the same keyword in one tool or adding filters does not use up searches, but the same keyword in a second tool counts again, so plan the 50 around the questions you need answered before buying.

Three legitimate ways to pay less, all from BuzzSumo's own pages:

• Pay yearly. Content Creation billed yearly is the lowest list price BuzzSumo publishes, $40 a month below the monthly rate.
• Share one seat. PR & Comms gives five users for less than two Content Creation logins, which is cheaper per person for any team of two or more.
• Ask for a nonprofit or education rate. BuzzSumo's nonprofit help article says it discounts registered charities (a 501(c)(3) letter usually suffices in the US), and the pricing FAQ adds educational institutions using it in class. The discount size is not printed.

Upgrades and term changes are prorated. Switching from monthly to annual charges the year minus the unused part of the current month, and a downgrade turns the remaining balance into account credit rather than a refund.

How has BuzzSumo pricing changed since 2023?

BuzzSumo rebuilt its lineup in 2023 and has not changed it since. A Wayback Machine copy of BuzzSumo's pricing page from 4 August 2023 shows five plans: Basic at $119/mo ($95 yearly) for 1 user, Content Creation and PR & Comms both at $249/mo with 5 users each, Suite at $499/mo and Enterprise at $999/mo.

By the 3 September 2023 copy, Basic was gone, Content Creation had dropped to today's monthly rate with a single user, and PR & Comms had risen to today's $299 monthly rate. Every copy since, through the current page, shows the same four prices. Earlier in 2023, the 1 March copy still listed Suite at $399/mo, so the Suite price rose by $100 a month between March and the 5 June 2023 copy.

The buyer's read: the cheapest plan looks $50 cheaper than in mid-2023, but it lost four seats, so a five-person content team now pays more. BuzzSumo's own FAQ says customers on older plans keep their legacy price for as long as they stay subscribed, which is a reason not to let an old annual plan lapse.

How does BuzzSumo compare with Brand24 on price?

Buyers often shortlist Brand24 when the job is brand monitoring rather than content research. Brand24's pricing page, read the same day, lists Individual at $249/mo or $199/mo billed annually with 3 keywords, 2,000 mentions a month and 1 user, and Team at $349/mo or $299/mo billed annually with 7 keywords, 10,000 mentions and unlimited users.

Tool	Entry plan, yearly billing	Users	What it is built for
BuzzSumo Content Creation	$159/mo	1	Content research, 2 alerts
BuzzSumo PR & Comms	$239/mo	5	Journalist database and coverage reports
Brand24 Individual	$199/mo	1	Mention tracking on 3 keywords
Brand24 Team	$299/mo	Unlimited	Mention tracking on 7 keywords

The split is by job. For monitoring volume, Brand24 meters mentions and keywords and gives unlimited seats from Team up, so a big team watching a few brands pays less there. For finding what content performs and who to pitch, BuzzSumo's research tools and journalist database have no Brand24 equivalent, and BuzzSumo's alerts are a side feature, not the product. Our Brand24 review covers its tiers in depth, and how to track brand mentions in ChatGPT covers the AI-answer side that neither tool prices.

For keyword-led content work, an SEO suite can replace part of BuzzSumo: see our Semrush pricing and Ahrefs pricing breakdowns, or the SEO tool pricing compared table. Those tools rank keywords; BuzzSumo ranks content by engagement and finds journalists, so the overlap is partial.

Is BuzzSumo worth the price in 2026?

For a solo content marketer, Content Creation on yearly billing is a fair price for engagement-based research and question mining, with one real limit: a single seat and two alerts. Budget $1,908 for the year and use the trial's 50 searches to confirm your niche is well covered first.

For PR teams, PR & Comms is the plan to price first, because five seats plus the journalist database cost less per person than any other tier below Enterprise. For influencer programs, accept that Suite is the floor, and compare it against dedicated creator platforms before signing for 10 seats you may not fill. The broader shelf of content tools is in our best tools for content marketers ranking.

How we checked these prices

Plan prices, yearly rates, seats, alerts, trending feeds, history depth, the feature grid, the invoicing rule and the no-refund FAQ were read on BuzzSumo's pricing page on 4 November 2026; the yearly rates are the figures the page's yearly toggle shows. The $1,908 Content Creation yearly charge and the proration rules come from BuzzSumo's help article on plan changes, the 50-search trial from its free trial article, and the free plan's removal and legacy pricing from its plans and price change FAQ. Brand24's prices were read on Brand24's pricing page the same day.

Historical prices come from Wayback Machine copies of BuzzSumo's own pricing page dated 1 March, 5 June, 4 August and 3 September 2023, linked above. Yearly totals, per-seat figures and scenarios are our multiplication, not invoices BuzzSumo sent. The Toolradar figures come from BuzzSumo's Toolradar record, with pricing checked on 1 November 2026. Ranking method is on how we rate, corrections are on the editorial policy, and the author note is on about.

FAQ

How much does BuzzSumo cost per month in 2026?

Content Creation is $199/mo, PR & Comms $299/mo and Suite $499/mo on monthly billing, or $159, $239 and $399 a month billed yearly. Enterprise is $999/mo and is sold on annual billing only. Prices were read on BuzzSumo's pricing page in November 2026.

Does BuzzSumo have a free plan?

No. BuzzSumo removed its free plan in February 2023. New users get a free trial limited to 50 searches, after which a paid plan is needed; repeated searches for the same keyword in the same tool count once.

What is the cheapest BuzzSumo plan?

Content Creation billed yearly, at $159 a month or $1,908 a year, is the lowest published price. It includes all the content research tools but only 1 user and 2 alerts, with no journalist database or influencer search.

Which BuzzSumo plan includes influencer search?

Only Suite and Enterprise. Suite adds Twitter, YouTube, Facebook page and TikTok influencer search, plus YouTube and Facebook analytics, for 10 users at $399 a month on yearly billing. Content Creation and PR & Comms do not include influencer discovery.

Can I get a refund if I cancel BuzzSumo?

No. BuzzSumo lets you cancel at any time but charges the full term: an annual plan cancelled after two months is not refunded for the remaining ten, and a monthly plan cancelled on day 10 is not refunded pro rata. Downgrades become account credit.

Is BuzzSumo cheaper than Brand24?

At the entry level on yearly billing, yes: BuzzSumo Content Creation is $159 a month against $199 for Brand24 Individual, both with one user. The two do different jobs, though: Brand24 is built around mention tracking, BuzzSumo around content research and journalist outreach.

Cite this: MarketingShot, "BuzzSumo Pricing 2026: Content Creation, PR and Suite Plans", November 2026.

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