Brand24 Review 2026

Brand24 is the social listening tool marketers buy when free alerts stop being enough and an enterprise listening contract is out of reach. It publishes every plan price, offers a 14-day trial, and covers social networks, news, blogs, Reddit and, on higher plans, podcasts and newsletters.

Our take: the plan names undersell the gaps. The entry plan is a solo monitor, not a team tool, and the features a campaign report needs (influencer analysis, advertising value equivalency, PDF exports) start two tiers up. Budget for Team at least, and Pro if you report to clients or a CMO.

Toolradar data: Toolradar, the software directory we run, tracks 40 brand monitoring tools as of November 4, 2026; only 2 of them have a free plan, and the median entry paid plan is $89.50 a month across the 20 that list a flat monthly price, per the Toolradar brand monitoring statistics. Brand24's entry plan costs more than twice that median.

How we compared: Brand24's pricing page and plan comparison table, plus the pricing pages of YouScan, BuzzSumo, Awario and Mention, read on November 4, 2026. Yearly totals and per-keyword and per-mention costs are our arithmetic on those prices.

Brand24 is a media monitoring and social listening platform that collects public mentions of keywords you choose, from brand names to hashtags, and scores them for sentiment, reach and influence. It is built for marketers, PR teams and agencies who need to know who is talking about a brand, where, and whether the tone is turning.

Sources expand with the plan. Every tier covers Facebook, Instagram, X, news, blogs, Reddit and other socials. Team adds LinkedIn, Medium, Quora, YouTube and TikTok; Pro adds review sites, Twitch and newsletters; Business adds podcasts.

The AI layer is where the newer value sits. Pro and above get AI insights and topic analysis, event detection that explains spikes, and the AI Brand Assistant. An AI Visibility module, sold as an add-on below Enterprise, tracks how your brand shows up across AI platforms, the same question our guide on tracking brand mentions in ChatGPT covers.

Data reaches you through the web dashboard and mobile app, daily and weekly email reports, storm alerts for sudden spikes, and Slack or Microsoft Teams. Pro and above add an MCP connection so AI assistants can query your live Brand24 data.

You create a project per brand or campaign and enter keywords, with Boolean operators to exclude noise. Brand24 then collects mentions on a schedule set by your plan: every 12 hours on Individual, every hour on Team and in real time from Pro up.

That refresh rate is the hidden plan feature. A 12-hour delay suits a weekly brand report, but a complaint that spreads in the morning may only reach your dashboard in the evening, so Individual is not a crisis tool even with storm alerts switched on.

Each mention is tagged with sentiment, reach and engagement, and the dashboard rolls them into volume charts, a word cloud, top sites and profiles and a presence score. Filtering by sentiment, reach, language and source unlocks on Pro; Individual relies on Boolean search and sorting by date, popularity or importance, and Team adds an engagement filter.

Reporting is the second gate. Excel, PDF, PowerPoint and white-label reports all start at Pro, so an agency on Team exports screenshots instead of a branded deck. Pro and Business also add video support, account setup and tailored training, and Business adds a personal success manager and quarterly business reviews.

USD prices were read on November 4, 2026 on Brand24's pricing page, YouScan pricing, BuzzSumo pricing, Awario pricing and Mention pricing.

Brand24 bills every plan monthly or annually, and annual billing comes to $2,388 a year on Individual, $3,588 on Team, $4,788 on Pro and $7,188 on Business; paying month to month costs $600 more a year on Individual and Team and $1,200 more on Pro and Business (our arithmetic). Enterprise starts at $1,499 a month on annual billing only.

Per unit, the bigger plans are far cheaper. On annual billing a tracked keyword costs about $66 a month on Individual, $43 on Team, $33 on Pro and $24 on Business, and 1,000 collected mentions cost $99.50 on Individual against under $10 on Pro (our arithmetic). Individual's 2,000-mention cap is the tightest limit on the page; a brand with steady social chatter can hit it in days.

Extras sit outside the plan price. Smart Context Search and the AI Visibility module are add-ons, and API access on Pro and Business is an extra fee that the comparison table lists at $149; Enterprise includes the API.

Against rivals, BuzzSumo's PR & Comms plan costs the same per month as Brand24 Team on yearly billing, but it is a media database and coverage tool with 5 alerts, not a full listening feed. YouScan's Starter 3 plan, billed annually at the price in the table, gives 3 topics, 15,000 mentions and unlimited users. For Awario, check the current price on Awario's site, and Mention sells its Company plan through a demo.

Brand24 fits an in-house marketing team or a small agency that wants a published price, a two-week trial and listening across social, news, Reddit and reviews without a sales cycle. Pro is the sweet spot: unlimited users, real-time collection, review sites and the reports a client or CMO expects.

Individual fits a founder or a solo marketer watching one brand and a couple of competitors on the major networks, who reads the dashboard rather than sending reports. Anyone who needs LinkedIn or TikTok coverage should start at Team.

Skip it if you need image recognition or enterprise research depth. YouScan's unlimited plans read brand logos in images, and the quote-only enterprise suites in our brand monitoring tools ranking serve research teams with bigger budgets.

Skip it too if your job is publishing and engagement rather than listening. A social media suite such as Sprout Social or Hootsuite covers scheduling and inbox work, and our Sprout Social pricing breakdown shows what its listening add-on costs on top.