Peec AI Review

GEO tools exist because ChatGPT does not send you a referral when it names your competitor and skips you. Peec AI is one of the European monitors in that pile: you pick prompts, pick three models, and watch mention, position, sentiment, and share of voice day by day. It is not a writing assistant. It is a scoreboard.

This review is for SEO and marketing teams deciding whether to pay euro list prices for that scoreboard. Numbers below are the September 2026 brand-plan card used in our tool reviews: Starter €85, Pro €205, Advanced €425, extra models €30 to €140, annual about 15% off.

I disclose a partner offer: 30% off for six months at https://try.peec.ai/louis-corneloup. I am not claiming we ran 350 prompts through every engine in a lab. I am explaining what those prompt and answer caps mean, and when Profound, Otterly, Scrunch, Semrush, or Ahrefs is the better spend.

GEO is still a young category, which means the dashboards look more finished than the underlying truth. Models change, answers drift, and a 50-prompt Starter sample can lie if you picked vanity queries. The useful Peec install starts with the 30 to 80 category questions a buyer actually types, not with your brand name plus review.

Peec AI is an AI-search visibility platform (Berlin) for marketing teams. You define prompts a buyer would type ("best affiliate software", "best CRM for startups"), attach competitors, and Peec queries a set of answer engines on a schedule.

You see whether your brand is named, how it is described, which URLs got cited, and how that changes over time.

Every self-serve brand plan includes three active models, unlimited users, and daily tracking. That three-model cap is the fine print people miss. ChatGPT, Google AI Mode, AI Overviews, Copilot, Perplexity, Gemini, and Grok are in the catalog; you pick three unless you buy add-ons or go Enterprise.

Extra models are priced off the prompt volume of your plan, which is why the add-on is cheaper on Starter (€30) than on Advanced (€140).

Around the scoreboard, Peec has been adding "act" features: gap analysis (sources that name competitors and not you), recommended actions, an agent with company context, and reporting into Looker / Data Studio on Advanced. Enterprise unlocks all models, API, SSO, and custom frequency.

There is a separate agency price track if you pitch multiple brands. This review is the brand card.

Peec also sells an agency track (different credit/project math, higher floors). If you run a shop with ten clients, ask for that card instead of stacking brand Starters. This review stays on brand plans because that is the public euro ladder most in-house teams will see: 85, 205, 425, then a conversation.

You create a project, set brand context, and load prompts (by hand, from keywords, or in bulk). Peec classifies prompts as branded or not, and as informational, commercial, or transactional. Each day it runs those prompts across your three models.

Monthly AI answers = prompts × models × tracking days, which is how they get 4,500 / 13,500 / 31,500 on the three plans (50×3×30, 150×3×30, 350×3×30).

The UI then shows visibility, position, sentiment, and share of voice against the competitors you added. Source analytics tell you which domains the engines cited. Shopping and SKU features exist if you upload a catalog (Shopify or Merchant Center). Local GEO and ads-inside-chat views are newer surfaces, not the reason to buy Starter.

Limits that change the work: Starter is 1 project and (on the card we are using) no multi-country story. Pro adds a second project, 3 countries, and 20 competitors. Advanced adds 5 projects, 25 languages, 50 competitors, and Looker.

If you need a fourth model on self-serve, you pay the add-on. If you need all models, API, and SSO, you are in Enterprise, not a coupon.

Countries and languages are where Starter dies. One project and a single-country default is fine for a German or US-only brand. The moment you care how ChatGPT answers in France and the UK, you are on Pro's 3 countries or Advanced's wider set.

Competitors work the same way: 20 on Pro, 50 on Advanced. Do not spend Starter's 50 prompts on 40 branded variants of your own name. Track the category questions you do not rank in yet.

Peec, Otterly, and Scrunch publish starting prices, while Peec Enterprise, Profound, and Scrunch Enterprise are custom quotes. Profound's only self-serve option is a free 7-day trial. Semrush AI Visibility and Ahrefs Brand Radar are modules inside those vendors' paid plans.

The cheapest credible entry is Otterly at about $29/mo. Peec has no permanent free plan: Starter is €85/mo, annual billing is about 15% off, and a partner link takes 30% off for six months. Costs jump at Peec Pro (€205) and Advanced (€425), on a fourth model (€30 to €140), and at Scrunch from about $250/mo as prompts and seats climb.

Peec is a strong fit for European or euro-billing teams that want a GEO monitor without an enterprise sales call. Unlimited seats helps when SEO, content, and a founder all want the login. Starter at €85 is the prove-it plan. Pro at €205 is the one I would actually work in once you have more than 50 real prompts. Take the 30% for six months if you were going to pay anyway.

It is a weaker fit if you need all the engines on day one (three included; the rest are add-ons or Enterprise), if you want consumer-panel prompt-volume data (Profound's bet), or if you are a solo marketer who only needed a cheap pulse (Otterly starts much lower).

Agencies juggling many brands should look at Peec's agency track or Scrunch, not force five clients onto one Starter project. Semrush and Ahrefs make sense when GEO is a module inside a stack you already pay for, not when it is the only job.

Content teams that wanted a writer should buy something else. Peec will not draft the listicle that earns the citation. It will tell you that you are missing. Profound-class tools lean harder into the what-to-publish workflow; Peec is still mostly the monitor with actions bolted on. That is enough if you already have writers. It is a dashboard subscription if you do not.