Brevo Pricing 2026: Plans, Email Limits and Hidden Costs

Brevo costs $9/mo on Starter for 5,000 emails a month, $18/mo on Standard for the same volume with automation and A/B testing switched on, and $499/mo on Professional for 150,000 emails with ten seats and WhatsApp. The Free plan sends 300 emails a day for nothing. Every paid plan is priced by monthly email volume, with a contact cap attached to each volume step.

Those prices come from Brevo's pricing page and the public pricing catalog it links, read on 18 October 2026. The volume-based model is the whole reason Brevo keeps showing up in cost comparisons: a large list that mails rarely pays far less than it would on a contact-priced tool like Mailchimp. The catch, covered below, is that each volume step now carries its own contact ceiling, so "pay for sends, not contacts" is only true once you pass 20,000 emails a month.

Toolradar data: Toolradar, the software directory we run, evaluated 108 email marketing tools for its October 2026 ranking, and Brevo sits at #5 on that email marketing list. Its profile on Toolradar tracks the same volume-based tiers this page breaks down. For the record, MarketingShot and Dupple's other newsletters are sent on beehiiv, not Brevo (see our beehiiv pricing breakdown for that bill).

At a glance

Plan	Monthly price	Emails per month	Contact cap	What the tier buys
Free	$0	300 a day (about 9,000)	100,000 stored	1 seat, transactional email through SMTP and the API, Brevo logo on every email
Starter	$9 at 5,000 emails, up to $82 at 100,000	5,000 to 100,000	500 at the entry step, 500,000 from 20,000 emails	No daily cap, basic reporting, email support, logo removal sold separately
Standard	$18 at 5,000 emails, up to $429 at 500,000	5,000 to 500,000	Same steps as Starter	Unlimited automation workflows, A/B testing, send-time optimization, 1 landing page, up to 3 seats
Professional	$499 at 150,000 emails, up to $1,479 at 2 million	150,000 to 10 million	2,000,000	10 seats, 10 landing pages, WhatsApp, popups, web and mobile push, phone support
Enterprise	Custom quote	Custom	1 million contacts and up	Dedicated IP, SSO and SAML, multi-account management, tailored onboarding

Yearly billing takes 10% off Starter, Standard and Professional: $97 a year for entry Starter, $194 for entry Standard. SMS and WhatsApp credits are bought separately on every plan.

What each plan actually costs

Free ($0)

The Free plan's limit is the daily send cap, not the list. Brevo lets a free account store up to 100,000 contacts, but it can only send 300 emails in a day, and the "Sent with Brevo" footer stays on everything. That makes it a fine place to hold a list and run transactional email through SMTP or the API, and a poor place to run a weekly newsletter to more than a few hundred people. A 1,000-subscriber send takes four days to clear on Free.

Who it suits: a solo founder with a small list, or a developer who wants Brevo's SMTP relay and will pay for marketing volume later. Our best free email marketing software roundup compares it with the other free tiers that cap by contacts instead.

Starter, the cheapest paid plan

Starter removes the daily cap and sells email in volume steps. The entry step covers 5,000 emails a month and caps the list at 500 contacts. The next steps are $17 for 10,000 emails (1,500 contacts), $25 for 15,000 (2,500 contacts), $32 for 20,000, then $39, $46, $56, $65, $74 and $82 for 30,000, 40,000, 50,000, 60,000, 80,000 and 100,000 emails. From 20,000 emails upward the contact cap jumps to 500,000, which is where Brevo's volume pricing starts to pay off against contact-priced rivals.

What Starter does not include matters as much. Logo removal is a $12/mo add-on on this plan, so a logo-free Starter account at 5,000 emails is really $21 a month. Marketing automation and A/B testing are both Standard features, reporting stops at opens and clicks, and Starter is capped at one seat, so a second marketer means moving up a plan.

Who it suits: a small list that sends a plain newsletter and does not need automated sequences. The moment you want a welcome series or a cart-abandonment flow, Standard is the real entry price.

Standard, the plan to price against

Most marketers should budget from Standard. The entry step is 5,000 emails with the same 500-contact cap, then $35 for 10,000 emails (1,500 contacts), $49 for 15,000 (2,500 contacts), $69 for 20,000, $79 for 30,000, $89 for 40,000, $97 for 50,000, $104 for 60,000, $119 for 80,000, $139 for 100,000, $179 for 150,000, $249 for 250,000, $309 for 350,000 and $429 for 500,000. Standard tops out at 500,000 emails a month; above that you are on Professional.

The step up from Starter at the entry volume buys unlimited automation workflows, A/B testing, advanced reporting with click heatmaps and device breakdowns, AI send-time optimization, web and event tracking, one landing page and the logo removed at no extra charge. Seats go up to three, with each extra seat at $12/mo. Five more landing pages cost $24/mo as a pack.

Who it suits: nearly any team with a sequence to automate and a list under a few thousand contacts, or a large list at the 20,000-email step and beyond, where the 500,000-contact ceiling makes the per-send math unbeatable for low-frequency senders.

Professional ($499/mo)

Professional starts at $499 a month for 150,000 emails, and its email credits scale in bigger jumps: $599 at 250,000 emails, $699 at 500,000, $999 at 1 million and $1,479 at 2 million. The platform fee underneath is $350 a month, and the rest is the email credit block for the volume you pick. Contact storage runs to 2 million.

The price buys the multichannel stack: WhatsApp campaigns, popups, web and mobile push, ten marketing seats included, ten landing pages, contact scoring, phone support and three hours a year with a deliverability specialist. For a team already sending six figures of email a month that is cheaper than most contact-priced platforms at the same list size, but a 20,000-contact list that mails twice a week has no reason to be here: Standard at the 150,000-email step is $179.

Enterprise (custom)

Enterprise is quote-only and aimed at companies past 1 million contacts. It adds a dedicated IP, SSO and SAML, custom objects, tailored onboarding and multi-account management for companies that run several brands from one master account. Brevo does not publish a floor price for it, so budget a sales conversation rather than a card number.

MarketingShot tracks price moves like Brevo's contact caps in a short daily brief. Subscribe here, or read how the same platform scores on features in our Brevo review.

The costs the plan page does not spell out

The contact cap is the trap on small plans. Brevo advertises pricing by email volume, yet the 5,000-email step on both Starter and Standard holds only 500 contacts, the 10,000-email step 1,500 and the 15,000-email step 2,500. A 2,000-contact list that sends one newsletter a week needs about 8,000 emails a month, which the $17 Starter step could cover, except that step only holds 1,500 contacts. The list forces you up to the 15,000-email step at $25 on Starter or $49 on Standard. Price your list size first, then your volume.

Logo removal on Starter is a $12 add-on. It is included on Standard, which closes most of the gap between the two plans for anyone who cares how their email looks.

Seats are $12 each. Starter is one user; Standard goes to three, Professional to ten. A four-person marketing team on Standard pays for one extra seat on top of the plan, and a team that wants Brevo's sales CRM alongside pays per Sales seat on top: $31/user/mo for Sales Essentials, $65/user/mo for Sales Advanced.

Landing pages are metered. Standard includes one; a pack of five more is $24/mo, and twenty extra pages run $96/mo. Professional includes ten.

SMS and WhatsApp are credits, never included. Every plan sells SMS credits separately, and the rate depends on the destination country. Budget it as a second line item; our SMS marketing cost guide shows what text campaigns cost across platforms.

Yearly billing is a flat 10%. There is no deeper discount for prepaying and no introductory price that resets after a year, which is cleaner than Mailchimp's 15% deal: it runs for 12 months only and applies only to accounts with 10,000 or more contacts (see our Mailchimp pricing breakdown).

Brevo vs Mailchimp at 500 contacts

Platform	Entry paid plan	Price at 500 contacts	Pricing basis
Brevo	Starter, 5,000 emails	$9/mo	Monthly email volume, with a contact cap per step
Brevo	Standard, 5,000 emails	$18/mo	Same, with automation and A/B testing
Mailchimp	Essentials	$13/mo	Contact count, monthly sends capped at 10x contacts
Mailchimp	Standard	$20/mo	Contact count, monthly sends capped at 12x contacts

Mailchimp prices were read on its Essentials plan page and Standard plan page, and the send limits on its pricing plans help article, on 18 October 2026. At 500 contacts the two platforms sit within a few dollars of each other, so the decision comes down to features: Brevo Starter is the cheapest plan here but has no automation, and Brevo Standard is the cheapest one with real workflows. Shoppers weighing a third option can read our Constant Contact review or the wider Mailchimp alternatives list.

The gap opens with list size. At 20,000 emails a month Brevo's cap rises to 500,000 contacts, so a 10,000-contact list that mails twice a month pays $32 on Starter or $69 on Standard. On a contact-priced platform every one of those 10,000 contacts is billed, whether you mail them twice a month or twice a year. Our cheaper Klaviyo alternatives page runs that comparison for ecommerce senders, and Mailchimp vs MailerLite covers the other contact-priced budget pick.

Is Brevo worth it in 2026?

For a low-frequency sender with a big list, yes, and by a wide margin: the volume model with a 500,000-contact ceiling from the 20,000-email step is the cheapest way to hold a large audience you mail a few times a month. For a small list that sends often, the contact caps on the entry steps wipe out most of that advantage, and Brevo Standard ends up priced close to Mailchimp Standard, so features and deliverability decide it rather than the bill.

The honest weakness is the entry experience. Starter without automation, without logo removal and with a single seat is a thinner plan than its price suggests: once you pay to remove the logo, Starter at 5,000 emails costs more than Standard at the same volume, which includes logo removal and workflows. Compare it with the contact-priced tools on our best email marketing software list before you commit, and if the list is under 1,000 and you sell by email, the small-business email marketing roundup is the better starting point.

How we verified this

Every Brevo price and limit above was read in USD on Brevo's pricing page and the machine-readable Brevo pricing catalog it publishes, on 18 October 2026. Mailchimp prices come from Mailchimp's own plan pages linked under the comparison table, read the same day. Toolradar's figures (108 tools evaluated, Brevo at #5) come from its live email marketing ranking, updated 15 October 2026. Brevo adjusts its volume steps and contact caps without notice, so re-check the pricing page before you buy.

FAQ

How much does Brevo cost per month in 2026?

Starter begins at $9/mo for 5,000 emails and 500 contacts, Standard at $18/mo for the same volume with automation included, and Professional at $499/mo for 150,000 emails with ten seats. Prices rise with monthly email volume, up to $82 on Starter at 100,000 emails and $429 on Standard at 500,000.

Is there a free Brevo plan?

Yes. The Free plan stores up to 100,000 contacts and sends up to 300 emails a day with the Brevo logo on each one. It includes one seat and transactional email through SMTP and the API, and needs no credit card.

Does Brevo charge per contact?

Not directly. Brevo bills by monthly email volume, but each volume step has a contact cap: 500 contacts at 5,000 emails, 1,500 at 10,000, 2,500 at 15,000, and 500,000 from 20,000 emails on Starter and Standard. A list larger than the cap pushes you to a higher step even if you send less.

How much does Brevo cost for 10,000 contacts?

A 10,000-contact list needs at least the 20,000-email step, which is $32/mo on Starter or $69/mo on Standard, because the smaller steps cap at 2,500 contacts. Mailing that list four times a month (40,000 emails) costs $46 on Starter or $89 on Standard.

Does Brevo Starter include automation?

No. Automation workflows, A/B testing, advanced reporting and send-time optimization start on Standard. Starter is a volume plan for plain campaigns, with one seat and the Brevo logo unless you pay the removal add-on.

Is Brevo cheaper than Mailchimp?

Yes, by a few dollars at 500 contacts: Brevo Starter undercuts Mailchimp Essentials at $13/mo, and Brevo Standard undercuts Mailchimp Standard at $20/mo. The difference grows with list size, because Brevo's contact cap reaches 500,000 from the 20,000-email step while Mailchimp prices every contact.

Does Brevo offer a discount for annual billing?

Yes, a flat 10% on Starter, Standard and Professional: entry Starter is $97 a year and entry Standard $194. Nonprofit and startup programs exist but are handled through Brevo's partner pages rather than the pricing page.

Cite this: MarketingShot, "Brevo Pricing 2026: Plans, Email Limits and Hidden Costs", October 2026.

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