MailerLite Pricing 2026: Free, Comfort and Power Plans

MailerLite is free up to 250 subscribers, then starts at $12/mo on Comfort and $25/mo on Power for a list of up to 500, or $10.80 and $22.50 a month billed yearly. At 10,000 subscribers the same plans cost $89 and $129 a month. Every paid price rises with your active subscriber count, and Enterprise covers lists above 200,000.

Those figures come from the tier table on MailerLite's pricing page, as of October 2026 (read on 18 October). The short verdict: MailerLite is one of the cheapest ways to run a real email program for a small business, but its free plan is small next to newsletter-first rivals, and Comfort's send cap pushes anyone mailing more than about twice a week toward Power.

Toolradar data: in Toolradar's snapshot of 15 October 2026 on MailerLite's profile, MailerLite is the #1 most-listed alternative among 22 newsletter tools and #6 among 107 email marketing tools, and its yearly entry price sits exactly at the newsletter-tool median, so the base plan is priced like the field rather than below it. Toolradar is the software directory we run. For the record, MarketingShot and Dupple's other newsletters are sent on beehiiv, not MailerLite.

At a glance

Plan	Price at 500 subscribers	Monthly emails	User seats	What the plan adds
Free	$0 (up to 250 subscribers)	2,500	2	Campaigns, automations, 1 website, 1 landing page, signup forms, all 3 editors
Comfort	$12/mo, or $10.80/mo billed yearly	10x your tier ceiling	3	Unlimited templates, dynamic emails, auto-resend, multivariate testing, AI writing assistant, email support
Power	$25/mo, or $22.50/mo billed yearly	Unlimited, under fair use	Unlimited	Unlimited automations, forms, sites and digital products, full API and MCP access, 24/7 live chat
Enterprise	Custom quote (above 200,000 subscribers)	Custom volume	Custom	Dedicated success manager, dedicated IP as an add-on, account audits, deliverability support

How much does MailerLite cost by list size?

MailerLite prices both paid plans by active subscribers, in tiers. The table below is the full ladder from the pricing page; yearly prices are 10% below monthly ones.

Active subscribers	Comfort monthly	Comfort billed yearly	Power monthly	Power billed yearly
Up to 500	$12	$10.80	$25	$22.50
Up to 1,000	$19	$17.10	$39	$35.10
Up to 2,500	$33	$29.70	$49	$44.10
Up to 5,000	$49	$44.10	$69	$62.10
Up to 8,000	$69	$62.10	$99	$89.10
Up to 10,000	$89	$80.10	$129	$116.10
Up to 25,000	$179	$161.10	$239	$215.10
Up to 50,000	$319	$287.10	$389	$350.10
Up to 100,000	$439	$395.10	$489	$440.10
Up to 200,000	$819	$737.10	$1,119	$1,007.10

The gap between Comfort and Power shrinks in dollars as a share of the bill. At 500 subscribers Power costs about twice as much as Comfort; at 100,000 it is $50 a month more, roughly 11%. A large list that needs any Power feature should take Power, because the premium is small next to the base price.

The tiers also have steep steps. Billing rounds up to the smallest tier that covers your count, so 1,200 subscribers land on the 2,500 tier: going from 1,000 to 1,001 active subscribers moves Comfort up a full tier, an extra $14 a month for one address. Cleaning inactive addresses before your billing date is worth real money near a boundary.

How MailerLite counts subscribers

Billing is based on active subscribers. Unsubscribed and bounced addresses do not count, but MailerLite uses a cumulative count within each billing cycle: any address that was active at any point in the cycle counts, even if you delete it later. The count resets on your billing anniversary.

Delete before the cycle starts, not after. MailerLite's own example: delete subscribers on April 1 with a billing date of April 5, and they still count until April 4. On paid plans, when your list outgrows its tier, the limit rises automatically and your card is charged for the next tier, with a warning in the account as you get close.

The free plan behaves differently. Once active subscribers pass 250, campaigns and automations are locked until you upgrade or remove subscribers, so a free account that grows quickly can stop sending mid-launch.

The Free plan: 250 subscribers and 2,500 emails

Free costs nothing and needs no credit card. It gives you 250 subscribers, 2,500 emails a month, 2 user seats, campaigns, automations, one website, one landing page, signup forms and all three editors (drag and drop, custom HTML and simple). New accounts also get a 14-day trial of premium features, and MailerLite says no subscribers, automations, forms or sites are removed when the trial ends.

The cap is the catch. 250 subscribers is a list you can reach with one good lead magnet, and 2,500 emails means about ten sends to a full list each month. Free also cannot send through the API or the MCP server; that access is limited and excludes sending. Free suits testing the editor and automations, not running a newsletter. If a free plan is the goal, our best free email marketing software list covers options with higher caps.

Comfort: the full toolset with a send limit

Comfort is the plan most small businesses should price first, because its entry tier costs less than most rivals' cheapest paid plans. It includes everything in Free plus unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, an unsubscribe page builder, a preference center, the AI writing assistant, smart sending, 3 user seats, 50 automations, 10 forms, 10 sites, 5 digital products and email support.

The limit to watch is sending. Comfort gives you 10 times the ceiling of your subscriber tier each month, based on the top of the tier, not your exact count. On the up-to-1,000 tier that is 10,000 emails whether you have 200 subscribers or 900, and every email to one subscriber counts as one send.

That rule decides who outgrows Comfort. A weekly newsletter to a full 1,000-person list uses about 4,300 sends a month, well inside the allowance. A daily send to the same list uses around 30,000 and does not fit, so a daily or near-daily sender needs Power whatever the list size.

Power: unlimited sends and seats

Power roughly doubles the entry-tier bill and in return adds unlimited monthly emails (under MailerLite's fair use policy), unlimited user seats, automations, forms, sites, digital products and bookings, multiple automation triggers, full API and MCP access, partner discounts and 24/7 live chat support. MailerLite pitches it at frequent senders, teams and AI agents.

Pay for Power when send volume, seats or the API is the constraint. A team of four already exceeds Comfort's 3 seats, and any workflow that sends through the API from your own app or an agent needs a paid plan with full access. If none of those apply, the extra $20 a month at 1,000 subscribers buys features you will not use.

Enterprise: above 200,000 subscribers

Enterprise is a custom quote for businesses with more than 200,000 subscribers that need dedicated support. Pricing depends on active subscribers and add-ons. It includes a dedicated success manager, account audits, performance improvements and deliverability support, with a dedicated IP sold as an add-on rather than included. Below 200,000 subscribers the published tiers apply, so most MarketingShot readers will never need this conversation.

Discounts: annual or nonprofit, not both

Yearly billing saves 10% on Comfort and Power. Nonprofits get 30% off paid plans after sending proof of status (US nonprofits can use their IRS exemption letter) through support or live chat. MailerLite applies only one discount at a time, so a nonprofit should take the 30% and skip the annual discount: on the up-to-1,000 Comfort tier, 30% off the monthly rate comes to $13.30 a month.

The annual discount is modest compared with rivals. On the up-to-500 Comfort tier it saves $14.40 a year, and the commitment matters more than the saving if your list could cross a tier boundary, because the tier rises with the list anyway.

What three senders actually pay

These scenarios use MailerLite's list prices from 18 October 2026.

A local business with 800 subscribers and a monthly offer. That is the up-to-1,000 tier and about 800 sends a month, so Comfort covers it with room to spare. Yearly billing comes to $205.20 for the year; monthly billing is $228.

A creator with 2,200 subscribers sending three times a week. The tier is up to 2,500, so Comfort allows 25,000 sends. Three weekly sends to 2,200 people is about 28,600 a month, which breaks the cap. Power yearly at $44.10 a month ($529.20 a year) is the plan that fits, $14.40 a month above Comfort.

A store with 9,500 subscribers and a two-person team. The up-to-10,000 tier allows 100,000 Comfort sends, enough for a weekly campaign plus automations, and two seats fit inside Comfort's three. Comfort yearly costs $961.20 a year against $1,393.20 for Power, so stay on Comfort until the team or the send schedule grows.

How MailerLite compares with Kit and beehiiv

At 1,000 subscribers, MailerLite Comfort at $19 a month undercuts the newsletter-first platforms on paid plans. Kit's pricing page lists Creator at $33 a month for 1,000 subscribers, or $390 a year. beehiiv's pricing page says its paid plans start at $59 a month.

Platform	Free plan cap	Paid entry at 1,000 subscribers, monthly billing
MailerLite	250 subscribers, 2,500 emails a month	Comfort $19/mo
Kit	Up to 10,000 subscribers	Creator $33/mo
beehiiv	Up to 2,500 subscribers, unlimited sends	Lite from $59/mo

The free tiers reverse the ranking. Kit's free plan covers up to 10,000 subscribers and beehiiv's up to 2,500 with unlimited sends, while MailerLite's free plan stops at 250. A newsletter writer who can live on a free plan will pay nothing on Kit or beehiiv long after MailerLite starts billing; a small business that wants automations, a website and paid-plan features at low cost gets more for less on MailerLite.

For a contact-priced comparison, our Mailchimp vs MailerLite breakdown covers features and the Mailchimp pricing page has Mailchimp's tiers; check the current price on Mailchimp's site before you decide, since its plans change often. Volume-priced Brevo pricing suits large lists that mail rarely, and beehiiv pricing covers the platform we send on. The Kit review and our best newsletter platforms ranking cover the creator side.

Which MailerLite plan to buy

Stay on Free while your list is under 250 and you are still choosing a platform. Move to Comfort yearly when you pass that cap and send weekly or less; it is the right plan for most small businesses. Choose Power when you mail more than about twice a week to a full list, need a fourth seat, or send through the API.

Check your tier boundary before every renewal, since one subscriber over the line can raise the bill by more than the annual discount saves. For the full field of small-business tools, see our best email marketing for small business ranking and the MailerLite review, which covers deliverability, editor and support beyond price.

How we checked these prices

Louis Corneloup, founder of Dupple and Toolradar, prepared this breakdown for marketers choosing a MailerLite plan. We read the plans, the subscriber tier table and the FAQ on MailerLite's pricing page on 18 October 2026, competitor prices on Kit's pricing page and beehiiv's pricing page the same day, and the category figures on MailerLite's Toolradar profile. Yearly totals and scenario costs are our own arithmetic from those list prices. Publishing rules sit on the MarketingShot about page.

FAQ

How much does MailerLite cost in 2026?

MailerLite is free up to 250 subscribers. Comfort starts at $12 a month and Power at $25 a month for up to 500 subscribers, or $10.80 and $22.50 billed yearly, and both rise with list size, to $89 and $129 a month at 10,000 subscribers. Enterprise is a custom quote above 200,000 subscribers.

Is MailerLite free?

Yes. The Free plan covers up to 250 active subscribers, 2,500 emails a month and 2 user seats, with campaigns, automations, one website, one landing page and signup forms. Once you pass 250 active subscribers, sending is locked until you upgrade or remove subscribers.

What is the difference between MailerLite Comfort and Power?

Comfort caps monthly emails at 10 times your tier ceiling and allows 3 user seats. Power removes the send cap under fair use, gives unlimited seats, automations and forms, and adds full API and MCP access plus 24/7 live chat. Power fits frequent senders and teams; Comfort fits weekly senders.

How many emails can I send on MailerLite Comfort?

Comfort allows 10 times the top of your subscriber tier each month, so the up-to-1,000 tier gets 10,000 emails whatever your exact count. One email to one subscriber is one send, and the allowance resets on your billing date. Sending daily to a full list exceeds the cap.

Does MailerLite offer discounts?

Yearly billing saves 10%, and nonprofits get 30% off paid plans with proof of status. MailerLite applies one discount at a time, so a nonprofit should choose the 30% discount over annual billing.

Is MailerLite cheaper than Kit?

On paid plans, yes: at 1,000 subscribers MailerLite Comfort is $19 a month against $33 for Kit Creator. On free plans, no: Kit's free plan covers up to 10,000 subscribers while MailerLite's stops at 250, so a newsletter that fits Kit's free tier costs nothing there.

What happens if my list grows past my tier?

On paid plans the subscriber limit rises automatically and your card is charged for the next tier, after a warning in your account. Deleted subscribers still count until the end of the billing cycle in which they were active, so clean the list before your billing date.

Cite this: MarketingShot, "MailerLite Pricing 2026: Free, Comfort and Power Plans", October 2026.

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