Hotjar Pricing 2026: Contentsquare Plans and Real Costs

New buyers looking for Hotjar should start with Contentsquare Free, then price the specific analytics or survey features they need. Contentsquare says new Hotjar accounts can no longer be created. Its free plan advertises up to 200,000 monthly sessions, while Experience Analytics Growth starts at a displayed $39 per month and Voice of Customer Growth starts at $79 per month. Higher plans use custom pricing.

Those figures come from Contentsquare's pricing page and its Hotjar transition page, read October 30, 2026. The pricing page has monthly and yearly controls and usage selectors. The $39 and $79 are displayed starting points, not a promise that a particular site's traffic, response volume, billing term, taxes or required products will cost exactly that. Verify the selected plan and checkout before buying.

Toolradar data: its heatmaps snapshot, dated October 25, 2026, tracked 15 tools and listed Hotjar as an alternative to 35 products. That is a directory relationship across tools, not a count of Contentsquare plans or proof of product quality. The snapshot also shows a Hotjar entry price of 39; use the current vendor page for an actual quote because the product and plan structure have changed.

Hotjar and Contentsquare at a glance

Contentsquare's support article says Hotjar merged into the Contentsquare Group in July 2025 and identifies Experience Analytics, Voice of Customer and Product Analytics as product areas. A Hotjar customer with an existing subscription should not assume that a new-account table automatically rewrites the contract they already have.

Is Hotjar free now?

For a new buyer, the vendor directs signup to Contentsquare rather than a new Hotjar account. The current Free overview lists up to 200,000 monthly sessions, one project, one month of data access, session replay, heatmaps, funnels, error and performance monitoring, and basic surveys. Its Voice of Customer table separately lists 100 monthly responses and three feedback widgets and surveys.

The transition page compares the old Hotjar Free offer with the new free offer and says the former captured 35 sessions per day. That is the vendor's historical comparison, not a rate to multiply into a current paid plan. Different definitions, retention periods and product features can matter more than a headline session count.

Start on Free if one project, one month of data access and the response limits cover the work. Verify what the account actually collects and retains, and whether the planned research needs an integration or analysis feature reserved for a paid plan. A high session allowance does not by itself provide a year of history.

What does Experience Analytics Growth cost?

The pricing page displays the starting Growth price and includes a monthly-session selector and a billing control. Its feature overview lists 13 months of data access, three projects, zone-based heatmaps, journey analysis and impact quantification. The feature comparison shows a Growth range of 7,000 to 10 million monthly sessions; price depends on the selected configuration, so the displayed starting price is not a quote for 10 million sessions.

One unusual comparison deserves attention. The current table lists Free at up to 200,000 monthly sessions, while Growth's selectable range starts at 7,000. Do not infer that the cheapest paid selection automatically increases the free session allowance. The decision may be about retention, projects or features rather than session volume. Confirm the collection and pricing rules shown in your actual account.

For a buyer who needs 13 months of history, a nominal $39 per month would be $468 over 12 months at that rate. That is arithmetic on the displayed starting figure, not a guaranteed annual bill: the selected volume, term, taxes and any other products can change it. Request the exact checkout price for the required session volume and billing interval.

Growth is worth pricing when the paid features solve a stated problem. A team comparing campaigns across a full year should ask whether it needs 13 months of access and three projects; a team only reviewing a recent landing page may be able to start free.

How much do surveys cost?

The Voice of Customer section lists Free at $0 and Growth from $79 per month. Its comparison table shows 100 monthly responses and three feedback widgets and surveys on Free, versus a selectable 500-to-100,000 response range and unlimited widgets and surveys on Growth. Pro is custom priced on that section of the page. Check the exact response tier and account configuration before relying on a starting price.

The two Growth starting figures refer to different product areas. Adding $39 and $79 produces $118 per month, or $1,416 over 12 months at those unchanged figures, but that is not a verified bundle quote. Contentsquare may apply different billing choices, packages, volumes, taxes or terms. Ask whether the required Experience Analytics and Voice of Customer capabilities are purchased independently and what the combined checkout actually charges.

A survey plan should start with the number of responses needed, not the number of surveys alone. A team running one feedback widget on a modest site may fit under the free response limit; a high-traffic research program should estimate completion rates, response volume and retention before selecting Growth.

Free versus Growth: what changes?

This table follows the vendor's product sections checked October 30. It does not claim that buying either Growth product automatically upgrades the other. The product areas, selectable limits and paid features should be confirmed in the order.

What should an existing Hotjar customer do?

An existing customer should begin with the active account, invoice and contract. Contentsquare's help center says the companies merged and points existing Hotjar customers to separate billing and legal information. It does not mean every customer has the same migration date, data retention, package or renewal price.

List the recordings, heatmaps, surveys and integrations the team currently depends on. Ask support what will happen to historical data, installed scripts, user access, existing discounts and the next invoice. Record whether a migration is optional or required and whether the proposed replacement has the same response and recording limits.

If the current subscription includes a feature not visible in the new Free table, avoid assuming it remains available indefinitely or disappears immediately. A written account-specific answer is more reliable than applying a public new-buyer comparison to an old contract.

Privacy and implementation costs

Session replay and feedback tools can capture information about how visitors interact with a site. Before turning on collection, involve the team responsible for privacy and security. Review masking and exclusion settings, consent requirements where applicable, user permissions, data access and retention. Test a page containing a fictional form rather than submitting real sensitive information during a configuration check.

The subscription is not the only work. Someone must install and maintain the script, decide which pages and events to collect, review access, and act on the findings. An inexpensive plan that nobody configures can still consume time without answering a useful question. Conversely, upgrading for 13 months of history makes little sense if the team will not retain or review it.

Compare the research question first: a heatmap shows where interactions concentrate; a survey asks users what they report; an experiment tests a change under its own design. For adjacent decisions, see our A/B testing tools guide, Google Analytics alternatives, and Hotjar alternatives guide.

How to choose without overbuying

1. Name the page, funnel or user question the team wants to investigate.
2. Estimate monthly sessions and completed survey responses separately.
3. Decide whether one month or 13 months of history is needed.
4. Count the projects, users and integrations that must be available.
5. Select the actual session and response volumes in the vendor's pricing flow.
6. Confirm billing interval, taxes, product combination, renewal and data retention in writing.

Start with Free when it answers the question and its one-project and retention limits fit. Price Experience Analytics Growth when its extra history, projects or analysis are needed. Price Voice of Customer Growth when the survey response or widget limits are the constraint. For Pro and Enterprise, obtain a quote for the specific products and implementation scope.

FAQ

Is Hotjar still available for new accounts?

Contentsquare says it is no longer possible to create a new Hotjar account and directs new users to Contentsquare. Existing customers should check their own account and migration terms.

How much is Contentsquare Free?

The current pricing page lists it at $0. The Experience Analytics overview advertises up to 200,000 monthly sessions, one project and one month of data access. The Voice of Customer table lists 100 monthly responses and three feedback widgets and surveys.

What does Contentsquare Growth cost?

Experience Analytics Growth is displayed at the starting price in the table above. The page has usage and billing selectors, so confirm the actual selected volume, term and taxes. That number is not a quote for every site or every Contentsquare product.

How much does Voice of Customer Growth cost?

The pricing page displays it from $79 per month and lists a range of 500 to 100,000 monthly responses. Confirm the desired tier, billing interval and whether other products are needed.

Why does Free show more sessions than the start of Growth's range?

The published table shows Free up to 200,000 monthly sessions and Growth with a selectable 7,000-to-10-million range. Compare the selected collection volume alongside retention, projects and paid features; confirm the actual rules with Contentsquare.

Does a website need consent to use session replay?

Requirements depend on where the site operates and how it collects data. Review applicable rules and your organization's policies with the responsible privacy team; use the vendor's current masking, consent and exclusion controls as appropriate.

Method

We read Contentsquare's public pricing, Hotjar transition and support pages on October 30, 2026, and used the dated Toolradar heatmaps CSV for the directory figure. We did not open an account or test the product. Prices, billing selectors and plan terms can change; use the live checkout and your contract for a purchasing decision.

Cite this: MarketingShot, "Hotjar Pricing 2026: Contentsquare Plans and Real Costs", prices checked October 30, 2026.

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