Google Analytics Alternatives in 2026, Priced at 100,000 Pageviews
Eight Google Analytics alternatives priced at 100,000 pageviews a month, with each tool's meter, free tier and trial terms.
Short answer: at 100,000 pageviews a month, billed monthly, the cheapest paid plan is Clicky Pro at $9.99, and Cloudflare Web Analytics costs nothing. Umami's Hobby plan is also free, but it stops at 100K events on one website, so the first custom event pushes you to Pro at $20 a month. Prices were checked on each vendor's own site on October 10, 2026.
Google Analytics itself is free at this volume. The real question is what a privacy-first or simpler tracker costs once traffic reaches that level. Fathom charges $15 a month, Pirsch $12 for its Standard plan, Plausible $19 for one site, and Matomo Cloud $42 for its 100,000-hits tier. The table below sorts all of them by cost at this scenario.
Read the meter before the price. Fathom and Pirsch count custom events against the page view allowance, Umami counts events, Clicky caps daily page views, and Matomo bills hits. A plan that fits 100,000 pageviews on paper can run short once events are added.
Key facts8 tools compared: Cloudflare Web Analytics, Umami, Clicky, Pirsch, Fathom Analytics…
- 8 tools compared: Cloudflare Web Analytics, Umami, Clicky, Pirsch, Fathom Analytics, Plausible, Matomo Cloud, Simple Analytics
- Umami (best for: Teams that want an events meter, a free tier to test, and a flat Pro plan above it): Hobby is free for 100K events on one website. Pro is $20 a month for 1M events and 20 websites.
- Clicky (best for: Single-site marketers who want the lowest paid price and real-time reports): Free for 3,000 daily page views. Pro is $9.99 a month, or $79.99 a year, for 10 sites and 30,000 daily views.
- Pirsch (best for: Developers and small agencies who want an API and up to 50 websites on the entry plan): Standard is $12 a month at 100,000 page views, or $120 a year. Plus is $27 a month.
Google Analytics is free to use, and Google's own product page says the tools are free of charge. Teams still leave it for three reasons: cookieless tracking that needs no consent banner, a dashboard a marketer can read without training, or data kept in the EU or on a server they run.
Each reason has a price, and that price changes at 100,000 pageviews.
Toolradar data: the web analytics ranking we publish at Toolradar, the software directory we run, evaluated 77 tools, and 7 of its top 10 have a free plan.
We priced the eight tools below at 100,000 pageviews a month. If you are still choosing a traffic tool, the Similarweb review covers competitor traffic, which is a different job from tracking your own visitors.
Top Picks
Based on features, real-world fit, and value for money.
| Tool | Pricing | Best for |
|---|---|---|
| Cloudflare Web Analytics | Free. Cloudflare lists no paid tier. | Sites that want free, cookieless traffic numbers with no budget line |
| Umami | Hobby is free for 100K events on one website. Pro is $20 a month for 1M events and 20 websites. | Teams that want an events meter, a free tier to test, and a flat Pro plan above it |
| Clicky | Free for 3,000 daily page views. Pro is $9.99 a month, or $79.99 a year, for 10 sites and 30,000 daily views. | Single-site marketers who want the lowest paid price and real-time reports |
| Pirsch | Standard is $12 a month at 100,000 page views, or $120 a year. Plus is $27 a month. | Developers and small agencies who want an API and up to 50 websites on the entry plan |
| Fathom Analytics | $15 a month for up to 100,000 monthly pageviews, with 50 sites included on every plan. | Agencies and privacy-minded marketers who want one simple dashboard across many sites |
| Plausible | Starter is $19 a month at 100K pageviews (one site). Growth is $29 and Business is $39 (up to 10 sites). | Teams that want a lightweight script, EU hosting and up to 10 sites on one invoice |
| Matomo Cloud | $42 a month for 100,000 hits, excluding tax, billed monthly. Data is hosted in Frankfurt. | Organizations that need full data ownership and a hosted option with a free trial and no card |
| Simple Analytics | €20 a month for 100K pageviews and one user, shown in euros, so not converted or ranked against the dollar prices. | EU-based marketers who want a free plan for one user and EU-hosted analytics |
Pricing read from each vendor's own published pricing page, checked Oct 2026. Every vendor here publishes a price.
Best for: Sites that want free, cookieless traffic numbers with no budget line
PricingFree. Cloudflare lists no paid tier.
Best for: Teams that want an events meter, a free tier to test, and a flat Pro plan above it
PricingHobby is free for 100K events on one website. Pro is $20 a month for 1M events and 20 websites.
Best for: Single-site marketers who want the lowest paid price and real-time reports
PricingFree for 3,000 daily page views. Pro is $9.99 a month, or $79.99 a year, for 10 sites and 30,000 daily views.
Best for: Developers and small agencies who want an API and up to 50 websites on the entry plan
PricingStandard is $12 a month at 100,000 page views, or $120 a year. Plus is $27 a month.
Best for: Agencies and privacy-minded marketers who want one simple dashboard across many sites
Pricing$15 a month for up to 100,000 monthly pageviews, with 50 sites included on every plan.
Best for: Teams that want a lightweight script, EU hosting and up to 10 sites on one invoice
PricingStarter is $19 a month at 100K pageviews (one site). Growth is $29 and Business is $39 (up to 10 sites).
Best for: Organizations that need full data ownership and a hosted option with a free trial and no card
Pricing$42 a month for 100,000 hits, excluding tax, billed monthly. Data is hosted in Frankfurt.
Best for: EU-based marketers who want a free plan for one user and EU-hosted analytics
Pricing€20 a month for 100K pageviews and one user, shown in euros, so not converted or ranked against the dollar prices.
What it is
A Google Analytics alternative is a web analytics tool that tracks pageviews and visitors without GA4's setup, usually with a flat monthly fee tied to a traffic allowance.
Cloudflare Web Analytics is the free case. Its page says it uses no client-side state such as cookies or localStorage to collect usage metrics.
The paid tools differ mainly in what the allowance counts. Some count pageviews, some count events or hits, and Clicky counts page views per day, so the same 100,000 pageviews can land on different plans depending on the tool.
For the AI answer side of traffic, see how to track brand mentions in ChatGPT.
Toolradar keeps a profile for most of these vendors, including Umami, Fathom, Plausible and Matomo.
How it works
Methodology: we read each vendor's own site on October 10, 2026, and priced the cheapest plan that covers 100,000 pageviews a month, billed monthly, in US dollars. Where a vendor meters events, hits or daily views, we checked its allowance against the same scenario.
A free plan whose daily cap falls short of the monthly total does not carry the scenario.
Simple Analytics prices in euros and gives no US dollar figure. Its price is shown in euros, not converted, and it sits outside the dollar ranking.
Google Analytics is the baseline in this comparison, not a ranked alternative. Check the vendor link before you buy, because plan limits and currency can change.
Key features to look for
Pricing
The scenario is 100,000 pageviews a month billed monthly, so the comparison uses the monthly price. Clicky Pro at $9.99 a month comes to about $120 a year on monthly billing, and $79.99 on yearly billing. Pirsch Standard comes to $144 a year on monthly billing, or $120 billed yearly.
Fathom comes to $180 a year. Plausible Starter comes to $228 a year. Matomo Cloud comes to $504 a year. Simple Analytics is in euros, so we do not convert it.
Prices were checked on each vendor's own site on October 10, 2026.
Yearly figures appear only where the vendor publishes one, and the table lists the cheapest plan that covers the scenario. Free and trial terms are in the item cards, so check them before you commit.
| Plan | Price | Best for |
|---|---|---|
| Google Analytics | Free | Google's product page; its paid tier is Analytics 360 |
| Cloudflare Web Analytics | Free | Cookieless, and no paid tier listed on the page |
| Umami Hobby | Free | 100K events, one website, 6-month retention |
| Clicky Free | Free | 3,000 daily page views, which falls short of 100K a month |
| Clicky Pro | $9.99/mo | 10 websites, 30,000 daily page views, yearly billing available |
| Pirsch Standard | $12/mo | 50 websites, unlimited data retention, yearly billing available |
| Fathom Analytics | $15/mo | Up to 100,000 monthly pageviews, 50 sites included |
| Plausible Starter | $19/mo | One site, 100K monthly pageviews, 3 years of data |
| Umami Pro | $20/mo | 1M events, up to 20 websites, 2-year retention |
| Pirsch Plus | $27/mo | Unlimited websites, funnels and A/B testing |
| Plausible Growth | $29/mo | Up to 3 sites, shared dashboards and segments |
| Plausible Business | $39/mo | Up to 10 sites, 5 years of data, Stats API |
| Matomo Cloud | $42/mo | 100,000 hits a month, excluding tax, hosted in Frankfurt |
| Simple Analytics | €20/mo | 100K pageviews and one user; euros, not converted |
The bottom line
Clicky Pro is the cheapest paid plan in this scenario, and Cloudflare Web Analytics is the cheapest outright at no cost. Pick Fathom if you want the simplest dashboard across several sites, and Matomo Cloud only when data residency and full ownership matter more than the bill.
Google Analytics stays free at this volume, so a switch needs a reason beyond cost, such as consent, data location or a dashboard your team will actually read.
For the wider picture, see the AI visibility tool pricing guide if you track brand mentions in AI answers, and the Pirsch profile on Toolradar for the directory record.
Cite this: MarketingShot, "Best Google Analytics Alternatives in 2026: Real Costs Compared", October 2026.
Frequently asked questions
For one site at 100,000 pageviews a month, Clicky Pro is the cheapest paid plan, and Fathom is the simplest dashboard. Cloudflare Web Analytics costs nothing and uses no cookies, so it is the place to start if pageviews and trends are enough.
Yes. Google's own product page says the tools are free of charge. Its paid tier is Analytics 360, and Google publishes no price for it on that page, so we did not price it. At 100,000 pageviews a month, the free tier is the baseline every alternative has to beat on cost or privacy.
Cloudflare Web Analytics costs nothing. Umami's Hobby plan is also free, but it covers 100K events on one website only. Among paid plans, Clicky Pro is the lowest, and Pirsch Standard at $12 a month is second. Both prices were read on October 10, 2026.
The Hobby plan is free for up to 100K events a month on one website, with 6 months of data retention. Pro costs $20 a month for 1M events and up to 20 websites, billed monthly.
Fathom's plan for up to 100,000 monthly pageviews costs $15 a month, billed monthly. Every plan includes 50 sites, and the 7-day trial asks for a card before it starts.
Matomo Cloud charges $42 a month for 100,000 hits, excluding tax, and that price includes hosting, automatic updates, security monitoring and daily backups. It meters hits rather than pageviews, hosts data in Frankfurt and offers a free trial with no card. Self-hosted Matomo is a free download, but you pay for the server it runs on.
Some offers on this page may be paid placements or contain affiliate links.
Get the MarketingShot brief
Free daily newsletter, read in 5 minutes.
Subscribe free