Leadpages Pricing 2026: Plans, Limits, A/B Testing Cost

Leadpages costs $29 a month for Pro, $49 for Business, $99 for Grow and $199 for Optimize on monthly billing, and Leadpages says annual billing takes 20% off. A/B testing starts on Grow, Smart Traffic and heatmaps on Optimize, and no plan has a traffic cap. There is no free plan, only a 7-day trial that takes a card at checkout. Prices are in US dollars, read on Leadpages' pricing page on October 26, 2026.

The numbers that matter are not the four on the cards. They are the seat count (1 on every plan below Optimize), the page caps on the two publishing plans, and the Scale plan at $399 that the FAQ names but the cards do not show. Read those before the price.

Leadpages plans at a glance

Plan	Monthly billing	Pages	Custom domains	Team seats	Traffic	A/B testing
Pro	$29/mo	25	1	1	Unlimited	No
Business	$49/mo	50	2	1	Unlimited	No
Grow	$99/mo	Unlimited	4	1	Unlimited	Manual, 6 variants
Optimize	$199/mo	Unlimited	6	3	Unlimited	Manual plus A/B/C/D and Smart Traffic
Scale	$399/mo, FAQ only	Not shown	Not shown	Not shown	Unlimited	Not shown
Enterprise	Contact sales	Volume	Custom	Custom	Unlimited	Yes

The pricing page opens on its monthly toggle, and the annual toggle prints no per-month figure in the page itself, only the saving, so the annual rates in this piece are our arithmetic on that saving. Scale appears in the FAQ with 160,000 AI credits a month and nowhere else; it has no card and no column in the comparison table, so treat it as a sales conversation, not a self-serve plan. Every plan includes SSL, custom domains, the AI editor, API access and an MCP connector that lets Claude or ChatGPT publish pages.

Toolradar data: Toolradar, the software directory we run, tracks 70 landing page tools as of October 26, 2026, and the median cheapest paid plan is $18 a month across the 23 that publish a price. Leadpages Pro costs about 1.6 times that median, which makes it one of the cheaper entries among the dedicated landing page specialists Toolradar lists; the testing plans above it are where the price climbs.

What each plan includes

Pro: 25 pages for one person

Pro covers 25 published pages, 1 custom domain with SSL, 1 blog, 1 site, 5 GB of storage, 90 days of analytics with UTM tracking, 12,000 AI credits a month, forms, webhooks and 5 active integrations. A solo creator with a handful of offer pages and a thank-you page gets everything needed to publish.

What Pro lacks is the conversion layer and room to grow. No A/B testing, no dynamic text replacement, no lead CSV export, and form submissions are kept for only 30 days, so leads have to flow out through an integration or be lost. A second person cannot log in either.

Business: 50 pages, lead exports, still one seat

Business doubles the page cap to 50, the custom domains to 2, the blogs to 2 and the storage to 10 GB, adds lead CSV export, a brand kit and 12 months of analytics, and raises AI credits to 20,000. It suits a small agency or a side business publishing at volume without running tests.

The seat count does not move. Business still includes 1 team seat, so an agency with a designer and an account manager shares one login. Testing is also absent, which is the reason most paid-media teams skip straight to Grow.

Grow: unlimited pages and manual A/B tests

Grow removes the page cap, raises custom domains to 4, and adds the conversion tools: manual A/B testing with up to 6 variants per page, dynamic text replacement that matches page copy to the ad, manual personalization, anonymous traffic detection on 2,000 visitors a month, lead enrichment on 1,000 leads a month, ICP audience targeting and 40,000 AI credits. Leadpages marks it as its most popular plan.

The step from Business to Grow costs $50 a month on monthly billing, and it buys the features a PPC marketer uses daily. The catch is unchanged: Grow includes 1 seat, so it is the plan for a solo marketer or a team that is happy sharing a login.

Optimize: Smart Traffic, heatmaps and 3 seats

Optimize adds Smart Traffic, the AI routing that sends each visitor to the variant most likely to convert for them, multivariate A/B/C/D testing, click and scroll heatmaps, auto-personalization, performance alerts, 6 custom domains, 10 active integrations, 24 months of analytics, email priority support and 80,000 AI credits. Anonymous traffic detection grows to 5,000 visitors a month and lead enrichment to 2,500 leads.

Optimize is the first plan with more than one seat, at 3, which is why a team of two or three pays $100 a month more than Grow even if it never uses Smart Traffic. Leadpages prints no price for an extra seat on any plan.

Scale and Enterprise: ask sales

The FAQ lists Scale at $399 a month with 160,000 AI credits, but the plan has no card, no feature column and no trial button, so its page, domain and seat limits are not published. Enterprise is quoted and adds SSO, custom contracts, dedicated support and volume publishing. Both are sales conversations.

Is there a traffic cap or an overage fee?

No. Leadpages states that every plan has unlimited traffic and no overage fees, and the comparison table carries no visitor row. That is the structural difference from the two rivals most buyers weigh it against: Unbounce caps Experiment at 30,000 unique visitors and charges $80 per extra 10,000, and Instapage caps Optimize at the same 30,000 with no printed overage rate, according to Unbounce's pricing page and Instapage's plans page.

For a paid campaign that works, that is the whole case for Leadpages: the bill stays flat when traffic triples. The limits that do bite are elsewhere. AI credits refill each billing cycle and top-up packs start at $2.50, lead enrichment and anonymous traffic detection have monthly quotas on Grow and Optimize, and the publishing plans cap pages at 25 and 50.

Monthly or annual billing?

Leadpages says annual billing saves 20% and bills once a year. By our arithmetic on the monthly rates, that puts Pro near $23 a month, Business near $39, Grow near $79 and Optimize near $159, or about $950 a year for Grow against $1,188 paid month to month and about $1,910 for Optimize against $2,388. Switch the toggle on the pricing page for the exact figure before you buy, because the page prints the monthly rate only.

The terms decide which to pick. Leadpages' terms of service say subscriptions renew automatically for a term equal to the first one, a cancellation stops the next renewal but refunds nothing from the current term, and new accounts get a 7-day money-back guarantee that renewals do not. A price increase comes with advance notice and the option to cancel before it applies. Plan changes take effect at the next billing cycle, so a monthly plan can step down after a campaign and an annual plan cannot.

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How the ladder changed from Standard, Pro and Advanced

Leadpages replaced its old three-plan ladder between January 2025 and October 2026 and says the product was rebuilt. A January 14, 2025 copy of the pricing page lists Standard at $49 a month or $37 billed annually, Pro at today's Grow monthly rate or $74 billed annually, and Advanced at today's Optimize monthly rate or $125, with extra team members sold at $15 a month each.

Today's entry price is $20 a month lower, and the testing plan and the top self-serve plan cost the same as before on monthly billing. The old Standard price now buys Business, and the old Advanced annual rate of $125 has no printed equivalent because the new page shows no annual figures. Leadpages tells existing customers that their price stays the same and that A/B testing, dynamic text replacement and AI page creation were added to their accounts at no extra charge, so a customer on an old plan should compare the features they already have before moving.

Four cost scenarios, computed from list prices

These scenarios put every buyer on annual billing and apply the 20% saving Leadpages advertises to the monthly prices above, read October 26, 2026, before tax. The figures are our arithmetic, so check the annual toggle for the exact rate.

Buyer	Pages, team and testing	Leadpages plan and cost	Why
Solo creator with a course launch	8 pages, 1 person, no testing	Pro, about $23/mo	Under the 25-page cap, one domain
Agency publishing for three clients	40 pages, 3 client domains, 2 people, no testing	Grow, about $79/mo, one shared login	Business stops at 2 custom domains
Solo PPC marketer	Unlimited pages, 1 person, A/B tests	Grow, about $79/mo	Testing and dynamic text start on Grow
In-house team of three	Unlimited pages, 3 people, A/B tests	Optimize, about $159/mo	Only Optimize includes 3 seats

The agency row is the one to read twice. Business fits the page count but gives 2 custom domains, so three client domains push the account to Grow for its 4, and a second login is not available below Optimize. An agency that wants each client on its own domain with two staff logging in is an Optimize account, not a Business one.

The team-of-three row shows the seat tax. Those three people need none of Smart Traffic, heatmaps or multivariate tests, but Grow's single seat leaves no cheaper self-serve home for them.

How Leadpages compares with Unbounce and Instapage

	Leadpages	Unbounce	Instapage
Entry plan, monthly billing	Pro, $29/mo, 25 pages, no traffic cap	Starter, $29/mo, 5 pages, 500 visitors	Create, $99/mo, unlimited pages, 15,000 visitors
Entry plan, annual billing	About $23/mo by our arithmetic	Starter, $22/mo	Create, $79/mo
First plan with A/B testing, monthly billing	Grow, $99/mo, no traffic cap	Experiment, $149/mo, 30,000 visitors	Optimize, $199/mo, 30,000 visitors
Users on that testing plan	1	3	10
AI traffic routing	Optimize, one tier above Grow	Optimize, $249/mo	Not on self-serve plans
Overage	None	$80 per 10,000 extra visitors	No printed rate
Free trial	7 days, card at checkout	14 days, no card	14 days, card required, 2,500-visitor cap

Leadpages is the cheapest way to run A/B tests among the three: Grow costs $50 a month less than Unbounce Experiment and $100 less than Instapage Optimize on monthly billing, with no visitor cap on top. Our Unbounce pricing and Instapage pricing explainers cover their tiers in full.

It loses on seats. Unbounce Experiment includes 3 users and Instapage Create includes 10, so a team of three that tests pays the Leadpages Optimize rate against $149 a month on Unbounce Experiment, while Instapage Optimize at the same monthly price as Leadpages Optimize buys 10 seats and server-side testing. The Unbounce review and Instapage review cover the builders, and Unbounce vs Instapage puts those two head to head.

The trial is the other soft spot: 7 days with a card at checkout, against 14 days on both rivals, and a day-7 charge unless you cancel. The best landing page builders list covers the wider field, including ClickFunnels for whole sales funnels, priced in our ClickFunnels pricing explainer.

What the price leaves out

• Seats. One on Pro, Business and Grow, three on Optimize, with no printed price for an extra seat.
• Page caps on the publishing plans. 25 on Pro and 50 on Business; unlimited starts on Grow.
• Form history on Pro. Submissions are kept for 30 days, and lead CSV export starts on Business.
• AI credits. 12,000 to 80,000 a month by plan; top-up packs from $2.50 once they run out.
• Enrichment quotas. 1,000 enriched leads and 2,000 detected visitors a month on Grow, 2,500 and 5,000 on Optimize.
• Heatmaps. Optimize only; a Grow account pairs a tool from our free heatmap tools list.
• The trial charge. Day 7 converts the trial to the paid plan you picked unless you cancel from account settings first.

Is Leadpages worth it?

Leadpages is worth it for a solo marketer or creator who runs paid traffic and wants to test: Grow sells A/B testing, dynamic text replacement and unlimited traffic at its single rate, and the bill does not move when a campaign takes off. Pro is a fair entry for one person with fewer than 25 pages.

It is a poor fit for teams. Every plan below Optimize is single-seat, so two or three collaborators pay the top self-serve price for the login count rather than the features, and Unbounce or Instapage gives them more seats for less. Anyone considering the Scale plan should get its limits in writing, since the page publishes only its price. The Leadpages review covers the editor and the AI tools, and the best A/B testing tools list covers platforms that test on top of any page builder.

You can start a trial on Leadpages; that is an affiliate link that may earn MarketingShot a commission, and it does not change any figure on this page.

Frequently asked questions

How much does Leadpages cost per month?

On monthly billing, Pro is $29, Business $49, Grow $99 and Optimize $199 a month. Leadpages says annual billing saves 20%, which by our arithmetic puts Grow near $79 and Optimize near $159 a month, and its FAQ names a Scale plan at $399 with no published limits.

Does Leadpages have a free plan?

No. Leadpages offers a 7-day free trial with full access to the plan you choose, takes a card at checkout, and charges it on day 7 unless you cancel. New accounts also get a 7-day money-back guarantee under its terms, which renewals do not.

Which Leadpages plan includes A/B testing?

Grow is the first plan with A/B testing, manual, with up to 6 variants per page, plus dynamic text replacement and lead enrichment. Optimize adds multivariate A/B/C/D tests and Smart Traffic, which routes visitors to the best-performing variant automatically. Pro and Business are publishing plans with no testing.

Does Leadpages charge for traffic?

No. Every plan has unlimited traffic and no overage fees, and the comparison table has no visitor limit. The quotas that do apply are AI credits, enriched leads and detected visitors per month, plus page caps on Pro and Business.

How many team seats does Leadpages include?

One seat on Pro, Business and Grow, and three on Optimize. The pricing page prints no add-on seat price, so a second collaborator means Optimize, the top self-serve plan, or a shared login.

Did Leadpages raise its prices?

Not at the entry. The old Standard plan cost $49 a month and today's Pro costs $29, while the testing plan and the top self-serve plan kept their monthly prices. What changed is the annual toggle, which used to print rates such as $74 for Pro and now shows a 20% saving without a figure, and the seat policy, which used to sell extra team members at $15 a month and now ties seats to the plan.

Sources and method

We read Leadpages' pricing page on October 26, 2026, including its comparison table and FAQ, and its terms of service for renewal, cancellation and refund rules. The page prints monthly rates and a 20% annual saving; annual per-month and yearly figures here are our arithmetic on those and are labelled as such. Past prices come from the Internet Archive's January 14, 2025 copy of the same page. Competitor prices come from Unbounce's pricing page and Instapage's plans page, read the same day. Scenario costs add printed plan prices and exclude tax. The Toolradar figures come from its landing page tools ranking. Prices change, so check the vendor pages before you subscribe.

Cite this: MarketingShot, "Leadpages Pricing 2026: Plans, Limits, A/B Testing Cost", November 2026.

Related reading: Leadpages review, Unbounce pricing, Instapage pricing, best landing page builders, best AI tools for paid ads, ClickFunnels pricing, and Toolradar profiles of Unbounce and Instapage.

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