Frase Pricing 2026: Starter, Professional and Scale Costs

Frase costs $39 a month on Starter, $103 on Professional and $239 on Scale, billed yearly, which Frase prints as $468, $1,236 and $2,868 a year. Month to month, the same plans cost $49, $129 and $299. Enterprise is priced by sales, and the pricing page lists no free plan, only a 7-day trial with no credit card.

Every figure on this page was read on Frase's pricing page on 28 October 2026, current as of Oct 2026, including its plan grid, FAQ and the plan data the page publishes for search engines. The number that matters more than the sticker is the monthly article allowance, because every Frase plan is metered by articles, audit pages and AI prompts, and only the two upper plans let you buy more in the same month.

Toolradar data: Toolradar, the software directory we run, lists Frase as an alternative to 37 other tools as of October 2026, which ranks it 10th most cross-shopped among 282 SEO tools there. Its closest rivals on price are Surfer SEO and Clearscope.

Frase plans and prices at a glance

Source: Frase pricing, read 28 October 2026, prices in USD. Frase says yearly billing takes 20% off the monthly rate.

Yearly billing saves $120 on Starter, $312 on Professional and $720 on Scale, our arithmetic against twelve months at the month-to-month rate. Frase lets you upgrade at any time with proration and applies a downgrade at the next billing cycle, so the main risk of paying yearly is committing to a tier your output never grows into.

What does each Frase plan include?

Starter is the one-person plan. It covers one seat and one site, SEO and GEO scores, AI Visibility tracking on ChatGPT and Google AI for 20 prompts, and Content Guard watching 10 pages for Google decay. When you hit the monthly limit, Starter stops until the cycle resets, so a freelancer can never run up an overage bill.

Professional is the team plan. It adds a content calendar, internal linking suggestions, turning one piece into posts for every channel, AI crawler monitoring, Perplexity in AI Visibility with 50 tracked prompts, 75 pages under Content Guard and three months of reporting history. It is also the first plan with optional pay-as-you-go capacity, which is off by default.

Scale is the agency plan. It adds exportable client-ready reports, Claude and Gemini in AI Visibility with 75 prompts, 300 pages under Content Guard, 12 months of history and the agent working across every site you run. White-label reports and a branded client portal are Enterprise only, along with SSO, SAML and an SLA.

API, MCP and CLI access is on every plan, with 5,000 requests a month on Starter, 20,000 on Professional and 50,000 on Scale. That allowance matters most for a team that runs Frase from Claude, ChatGPT or Cursor instead of the browser, because those requests are metered per month.

What does one Frase article cost?

Dividing each plan's price by its included articles gives the cost per article if you use the whole allowance, our arithmetic:

Overage costs roughly twice the included rate. On Professional, an extra article costs $5 against about $2.58 inside the allowance, and audit pages and AI prompts are metered too: $0.50 per audit page and $0.25 per prompt on Professional, $0.40 and $0.20 on Scale. Overages bill at the end of the cycle and only if you switch them on.

The break-even between Professional and Scale is about 67 articles a month on yearly billing: 27 extra articles at $5 on top of Professional's $103 reach Scale's $239, our arithmetic. Below that, a team that only needs more articles should stay on Professional and pay overage; above it, Scale is cheaper and adds the agency features.

What a freelancer, a team and an agency pay

All totals are our arithmetic from Frase's printed prices.

Five people do not need Scale. Professional with two extra seats costs $936 a year less than Scale, but caps you at 5 sites and 40 articles. An agency with more than five client domains or a need for exportable client reports has to move up anyway, which is where Scale earns its price. MarketingShot readers who run a content budget can read the Frase review for the product side of this decision.

FraseCMS: the hosting add-on

Frase also hosts content. FraseCMS is free with any plan for 100,000 page views and 25 GB of bandwidth a month, with a small "Powered by Frase" badge. Basic costs $19 a month for 250,000 page views, no badge and publishing on your own subdirectory; Pro costs $99 a month for a million page views and dedicated support. Yearly billing on either saves two months.

Past the cap, the free tier stops serving for the rest of the month, while Basic and Pro keep serving at $1.00 and $0.50 per extra 1,000 page views, with a spend cap set at the base price by default. A marketing team publishing to WordPress, Webflow, Sanity or Wix pays none of this; it only applies if Frase hosts the blog.

Frase vs Surfer and Clearscope on price

Sources: Frase pricing, Surfer pricing and Clearscope pricing, read 28 October 2026.

Frase is the cheapest entry, Surfer the most generous on volume. Surfer's Discovery plan costs $10 more a month than Frase Starter but covers 120 documents, against Frase's 10 articles. The difference is what a unit means: Frase counts finished articles that its agent researches, drafts and can publish, while Surfer counts documents you write or optimize in its editor. A writer who drafts their own copy gets more from Surfer; a team that wants the drafting done gets more from Frase.

Clearscope sits higher, with unlimited users, which flips the math at larger team sizes. For the full comparison of those two, see Surfer SEO vs Clearscope and Surfer SEO pricing; the content optimization tools ranking covers the wider field, and the Surfer SEO review weighs its editor against Frase's agent on features rather than price.

Gotchas before you buy

• The trial is capped. The 7-day trial gives Professional's features but only 5 articles, 50 audit pages, 25 AI prompts and up to 3 seats.
• Starter has no overflow. It stops at 10 articles a month; the only way past it is an upgrade.
• Seats are extra on the team plans. Each seat beyond the included three or five costs $29 a month.
• History is short on Starter. Reporting history is current only on Starter, 3 months on Professional, 12 on Scale and 24 on Enterprise.
• Rankings are not in the price. Frase's own FAQ says it will not promise a ranking or citation inside the trial window.

Is Frase worth the price?

For a small team that wants articles researched, drafted and published by an agent, Professional at $103 a month billed yearly works out to about $2.58 per finished piece when the team uses its full allowance, so the plan pays off only if the output fills it. For a writer who wants a scoring editor beside their own drafts, Surfer's higher document count is better value. Track spend across the rest of the stack with our Semrush pricing and AI visibility tools pricing guides, and see the best AI SEO tools for alternatives. A team assembling its whole stack at once can start from the tools for content marketers list, which covers the research, design and distribution tools that take the rest of a content budget.

How we checked

Louis Corneloup, founder of Dupple and Toolradar, wrote this page from Frase's pricing page, including its FAQ and the structured plan data it publishes, read in USD on 28 October 2026, with rival prices from Surfer's and Clearscope's pricing pages the same day. Annual savings, per-article costs, team totals and the break-even are our arithmetic. MarketingShot runs no test lab, so this page compares published plans and limits, not output quality. Editorial rules are on the MarketingShot about page.

FAQ

How much does Frase cost per month in 2026?

Starter costs $39 a month, Professional $103 and Scale $239 when billed yearly, or $49, $129 and $299 month to month. Enterprise is custom. Prices were read on Frase's pricing page on 28 October 2026.

Does Frase have a free plan?

No. Frase's pricing page lists Starter, Professional, Scale and Enterprise, with a free 7-day trial that needs no credit card. The trial has Professional's features but caps you at 5 articles. FraseCMS hosting has a free tier, but that is a hosting add-on, not a Frase plan.

How much does Frase cost per year?

$468 on Starter, $1,236 on Professional and $2,868 on Scale on yearly billing, as printed in Frase's plan data. On monthly billing, a year costs $588, $1,548 and $3,588, our arithmetic.

What happens when I exceed Frase's article limit?

Starter stops until the next cycle. Professional and Scale can turn on pay-as-you-go: $5 per extra article on Professional and $4 on Scale, plus fees per audit page and AI prompt. It is off by default and bills at the end of the cycle.

How much do extra Frase seats cost?

$29 a month each on Professional and Scale. Starter is a single-seat plan, so adding a second person means upgrading to Professional, which includes three.

Is Frase cheaper than Surfer SEO?

At the entry level, yes: Frase Starter is $39 a month billed yearly against $49 for Surfer Discovery. Surfer's plan includes 120 documents to Frase's 10 articles, though, and at the team level Surfer Standard is $99 against $103 for Frase Professional, both with 3 seats.

Cite this: MarketingShot, "Frase Pricing 2026: Starter, Professional and Scale Costs", November 2026.

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