Metricool Review 2026: Pricing, Free Plan, Pros and Cons

Metricool combines a social media planner, analytics, reporting, an inbox, comment-to-DM automation and ad dashboards for Facebook, Google and TikTok ads. Its pricing unit is the brand: one brand bundles a company's Instagram, Facebook, TikTok, YouTube, Pinterest, Threads, Bluesky, LinkedIn and Google Business Profile accounts. For an agency with many small clients, that unit is the reason to look at it, because adding a network to an existing client costs nothing extra.

Toolradar data: Toolradar, the software directory we run, tracks 156 social media management tools as of October 17, 2026, and the median cheapest paid plan across the 47 that publish a price is $20.52 a month. Metricool's Starter, billed yearly, sits right at that median while covering five brands. Its Toolradar profile shows a 4.4 rating from 102 G2 reviews and lists it as an alternative to 20 tools (social media management ranking).

MarketingShot data: MarketingShot reached 35,000+ marketers on October 18, 2026, with a 32% average open rate. A reader who runs social for several clients is the buyer this review is written for.

Methodology: plan limits and USD prices were read on Metricool's pricing page and help center, and rival prices on each vendor's own pricing page, in October 2026. This review includes no hands-on test.

Metricool is a social media management platform for planning, publishing, analyzing and reporting across most major networks from one calendar. Plans scale by the number of brands, and each brand can connect one profile per network. That makes the price predictable for a client roster and generous for a single company with many networks.

Two networks break that simple model. LinkedIn is not available on the free plan, and X (Twitter) requires a paid add-on on every plan, priced per connected account. Unlimited posting on paid plans is subject to Metricool's fair use policy, which the pricing page flags with an asterisk.

Day to day, the planner is the core: a shared calendar with best-time suggestions, auto-lists for recurring content, a post library, an image and video editor, and Canva, Google Drive and Adobe Express integrations. Advanced adds the post approval system and role management that agencies need before a client signs off a post.

Analytics keep 30 days of metrics on Free and unlimited history on paid plans. Starter analyzes up to 100 competitors and exports PDF and PPT reports, while Advanced adds customizable report templates, complete X analytics and a Data Studio connector. Campaign dashboards are capped at three on the plan; the Advanced Analytics add-on unlocks unlimited dashboards and Metricool Studio.

Comment-to-DM flows, keyword replies to DMs and story-reply automations are listed at no extra cost for a limited time, so budget for them becoming paid later. For a free starting point on scheduling alone, compare our free social media schedulers.

Prices verified on Metricool's pricing page in October 2026, in US dollars and excluding VAT. Yearly billing saves up to 24%. The table lists each brand tier. Starter at 10 brands is $45 billed monthly, and Advanced at 25 brands is $85 a month billed yearly or $107 monthly, rising to $210 monthly at 50 brands.

The add-on that moves the bill is X: the help center prices it per connected X account, at $120 a year on annual billing. Five client brands on X add $600 a year to a $240 Starter plan. Rival prices come from Buffer, Later, Hootsuite and Agorapulse, read the same month.

Metricool suits freelancers and small agencies that publish for several brands and want analytics and client reports in the same tool. Five brands on Starter billed yearly cost less than Hootsuite or Agorapulse charge for one user, and the approval workflow on Advanced covers client sign-off.

Skip it if X is your main channel, because each X account adds a monthly add-on fee. Skip it too if you need social listening across the web or a shared team inbox priced per seat; Hootsuite and Agorapulse are built for that, at a per-user price.