Loomly Review 2026: Pricing, Approval Workflows, Pros and Cons
How Loomly's two plans fit a small agency's client approvals, where the 3-user cap forces a costly jump, and what five rivals charge for the same setup.
Loomly is worth it for a small agency of up to three people that needs client approvals on a budget. Starter costs $49 a month billed yearly ($588 a year) or $65 month to month, with 12 social accounts, 3 users, unlimited calendars and approval workflows, read on Loomly's pricing page on November 4, 2026.
The catch is the jump to Beyond. A fourth teammate means Beyond at $249 a month billed yearly, about five times Starter, for unlimited users, 60 accounts, custom roles and branded client views. Agencies close to that line should price Sendible, Planable or Buffer first.
Key factsBest for: Agencies and teams of up to three people who need client…
- A calendar-first scheduler with approvals on its cheapest plan, priced per organization rather than per seat.
- Starter: 12 social accounts and 3 users
- Beyond: 60 social accounts and unlimited users
- Yearly discount: 25%, paid upfront, no early exit
- Nonprofit discount: 50% for life
Pros
- Approval workflows and roles are included on Starter, not held back for the top tier.
- Unlimited calendars on both plans give each client its own space at no extra cost.
- Private-to-public comment toggle keeps internal debate away from clients.
Cons
- Starter caps users at 3, and the next plan costs about five times as much.
- Branded client views, scheduled reports and custom workflows are Beyond-only.
- Yearly plans are paid upfront and cannot be terminated early.
LoomlyLoomly sells itself on calendars and approvals rather than raw publishing volume, and for client work that is the right emphasis.
Each client gets its own calendar, comments can stay internal until a post is ready, and clients review a single post or a whole month before anything goes live.
The pricing is unusually simple: two self-serve plans and an enterprise quote, priced per organization rather than per seat.
That makes Loomly cheap for a tiny team and suddenly expensive when the team grows, because the only thing between 3 users and unlimited users is a plan that costs about five times more.
This review looks at Loomly through an agency owner's eyes: what the approval workflow does, which features sit behind Beyond, and what the same three-person, six-client setup costs on five competing tools. Loomly is run by Bending Spoons Operations, based in Milan.
What is Loomly?
Loomly is a social media management platform for planning, approving, publishing and reporting on posts.
Integrations listed on its scheduling page include Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads.
Both paid plans include AI post generation and captions, an AI Assistant chat, unlimited scheduling, recurring and bulk posts, a best-time-to-post feature, replies to interactions with saved replies, Slack and Microsoft Teams integrations, Zapier and the iOS and Android apps. Social listening is capped at 2 a month on Starter and 5 on Beyond.
How Loomly works
Work happens in calendars, one per brand, client or location.
Per Loomly's collaboration page, you invite clients and collaborators with role-based permissions, send review notifications for one post or a whole calendar, and keep comments private to your team before switching them to public for the client's final sign-off.
Post history and asset versions are tracked, and safeguards help prevent accidental posting.
Approval workflows and roles come on both plans. Beyond adds custom roles and workflows, which matter once an agency has several approval chains, such as a client's marketing lead plus its legal reviewer.
Calendars can be exported to PDF and analytics exported for clients who never log in, though scheduled report delivery is a Beyond feature.
Loomly key features
Loomly pricing
Loomly's pricing page, read on November 4, 2026, lists Starter at $65 a month billed monthly or $588 a year billed yearly, and Beyond at $332 a month billed monthly or $249 a month billed yearly ($2,988 a year). Enterprise, for 61 or more social accounts, is a custom quote with priority support. Yearly plans are charged upfront at a 25% discount and cannot be ended early; monthly plans can be stopped any time. Nonprofits get a 50% lifetime discount, and the free trial needs no credit card.
Our scenario: a three-person agency with six clients and 12 social accounts that needs client approvals. Loomly Starter fits exactly at $588 a year. On the same day, Buffer's pricing page listed Team at $10 per channel a month billed yearly, so 12 channels cost $120 a month, or $1,440 a year by our arithmetic. Planable charges $33 per workspace a month billed yearly on Basic, so six client workspaces cost $198 a month; Pro, which adds required approvals, comes to $294 a month for the same six.
Sendible prices by workspaces and profiles: Plus at $99 a month billed monthly covers 3 workspaces, so six clients need Premium at $199 a month for 7 workspaces and 42 profiles, both with unlimited users. Loomly is the cheapest of these for this exact team, by a wide margin. Add a fourth teammate, though, and Loomly moves to Beyond at $2,988 a year, while Buffer, Planable and Sendible charge nothing extra for users.
| Plan | Price | Best for |
|---|---|---|
| Starter | $65/mo billed monthly, or $49/mo billed yearly ($588/yr) | 12 social accounts, 3 users, unlimited calendars, approval workflows and roles, advanced analytics |
| Beyond | $332/mo billed monthly, or $249/mo billed yearly ($2,988/yr) | 60 social accounts, unlimited users, custom roles and workflows, custom branding, scheduled reports |
| Enterprise | Custom | 61 or more social accounts, unlimited users, priority support and volume pricing |
| Nonprofit | 50% lifetime discount | Granted on proof of nonprofit status, such as a determination letter |
Loomly pros and cons
What we like
- Approval workflows and roles are included on Starter, not held back for the top tier.
- Unlimited calendars on both plans give each client its own space at no extra cost.
- Private-to-public comment toggle keeps internal debate away from clients.
What could be better
- Starter caps users at 3, and the next plan costs about five times as much.
- Branded client views, scheduled reports and custom workflows are Beyond-only.
- Yearly plans are paid upfront and cannot be terminated early.
Who Loomly is for
Loomly suits freelancers and agencies of one to three people who manage several clients and want each client to approve posts in a tidy calendar. It also suits in-house teams of three or fewer that report to a manager or legal reviewer before publishing.
It suits growing agencies less well.
Once you need a fourth seat, branded client views or scheduled client reports, Beyond's price puts Loomly in the same bracket as tools built for larger teams.
Compare our Sendible review, Agorapulse review and best social media management tools before committing to a yearly plan you cannot cancel early.
Best Loomly alternatives
If Loomly is not the right fit, these are the closest options.
| Tool | Best for | Starts at | |
|---|---|---|---|
| Loomly | Agencies and teams of up to three people who need client approvals across several brands | Starter $49/mo billed yearly or $65 monthly (12 accounts, 3 users) | Visit → |
| Sendible | Agencies adding staff often, since every plan includes unlimited users | Core $35/mo billed monthly (6 profiles) | Visit → |
| Planable | Agencies that want unlimited users per client workspace and strict approval modes | Basic $33 and Pro $49 per workspace a month, billed yearly | Visit → |
| Buffer | Small teams with few channels who want approvals and unlimited members at the lowest entry price | Team $10 per channel a month billed yearly | Visit → |
| Hootsuite | Larger teams that want approvals, message routing and customer care in one tool | From $99 per user on Standard to $399 on Advanced, per its pricing FAQ | Visit → |
The bottom line
Loomly is the best value here for agencies of up to three people that need client approvals, and a poor fit for teams about to hire. Starter on yearly billing undercuts every alternative in our six-client scenario. The moment you need a fourth seat, branded client views or scheduled reports, Beyond costs about five times more, and an unlimited-user tool like Sendible or Planable becomes the cheaper home.
If you are weighing the big names, read our Hootsuite review, Buffer review and Sprout Social review, see Agorapulse vs Hootsuite, or start with the best free social media schedulers if the budget is near zero.
Toolradar data: Toolradar, the software directory we run, tracks 175 social media management tools as of November 4, 2026. The median cheapest paid plan among the 77 that publish a price is $29 a month, so Loomly's entry plan sits above the middle of the market, and Hootsuite is the most cross-shopped tool in the category, listed as an alternative to 78 others. Toolradar also keeps pages for Loomly, Sendible, Planable, Buffer and Hootsuite.
Methodology: prices and plan limits were checked on November 4, 2026 on Loomly's pricing page and its feature pages, and on the Sendible, Planable, Buffer, Agorapulse and Hootsuite pricing pages. Scenario costs are our arithmetic on those printed prices, with each plan's billing term stated. Cite this: Marketingshot, 'Loomly Review 2026: Pricing, Approval Workflows, Pros and Cons', November 2026.
Frequently asked questions
Is Loomly worth it for a small agency?
How much does Loomly cost in 2026?
Does Loomly have approval workflows on the cheapest plan?
Can I cancel a Loomly yearly plan?
Is there a free version of Loomly?
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- Sendible pricingchecked Sep 2026
- Buffer pricingchecked Sep 2026
- Hootsuite pricingchecked Sep 2026
Some offers on this page may be paid placements or contain affiliate links.
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