Expert Guide

ClickFunnels Alternatives 2026: 7 Funnel Builders Compared on Price

Seven funnel and landing page builders measured against ClickFunnels Launch, with a monthly cost model for a creator with 5,000 contacts selling one course.

Product links may be affiliate links. How we rate 7 tools compared
TL;DR

The best ClickFunnels alternative in 2026 for most creators is systeme.io: its Startup plan costs $17/mo on monthly billing for 5,000 contacts, 10 funnels and 5 courses with 0% transaction fees, against $97/mo for ClickFunnels Launch. Agencies should look at GoHighLevel (Starter costs the same as Launch but has unlimited contacts), course businesses at Kajabi, and WordPress owners at Thrive Suite ($299 for the first year). Prices checked on vendor pages on 21 October 2026.

For a creator with 5,000 contacts and one course, systeme.io saves $80 a month against ClickFunnels Launch, or $960 a year on monthly billing (our arithmetic). Kartra and Kajabi cost more than ClickFunnels at that list size, because their entry plans stop at 2,500 contacts.

Key facts7 tools compared: systeme.io, GoHighLevel, Kartra, Kajabi, Thrive Suite, Leadpages, Unbounce
  • Updated: October 27, 2026
  • Top pick: systeme.io (best for: Solo creators and small course businesses that want ClickFunnels' funnel, email and course stack for less)
  • Top pick price as of October 27, 2026: systeme.io: Free plan for 2,000 contacts; Startup $17/mo and Webinar $47/mo on monthly billing; Unlimited above
  • 7 tools compared: systeme.io, GoHighLevel, Kartra, Kajabi, Thrive Suite, Leadpages, Unbounce
  • GoHighLevel (best for: Agencies and service businesses that run funnels, CRM, SMS and booking for several clients): Starter $97/mo with 3 sub-accounts; Unlimited $297/mo; Agency Pro $497/mo; 14-day free trial
  • Kartra (best for: Info-product sellers who want pages, checkout, email, webinars and memberships in one tool): Essentials $59/mo, Starter $119/mo, Growth $229/mo billed monthly; up to 22% off yearly
  • Kajabi (best for: Coaches and course creators whose main product is a course, community or membership): Basic $179/mo monthly or $143/mo billed annually; Growth $249/mo monthly; no revenue sharing

Most people leave ClickFunnels over the bill, not the editor. Launch is the cheapest plan at $81 a month billed annually, and the next tier, Scale, roughly doubles it. The question is which tool keeps the parts you use, funnels, checkout, email and courses, for less, and which ones only replace the page builder.

Toolradar data: Toolradar, the software directory we run, evaluated 70 landing page tools for its October 2026 ranking; 64% of them have a free plan, and the median verified entry price across 46 priced tools is $19.50/mo. ClickFunnels sits well above that median, which is why cheaper all-in-one tools keep winning switchers. MarketingShot's newsletter is sent on beehiiv, which is not ranked here because it is a publishing tool, not a funnel builder.

Methodology: seven tools ranked by how much of a ClickFunnels stack each one replaces (pages, checkout, email, courses), then by the monthly cost in our one-course scenario. Prices come from each vendor's pricing page, read on 21 October 2026, with no hands-on test. Pricing moves like these are what the MarketingShot daily brief covers.

Top Picks

Based on features, real-world fit, and value for money.

#1 Top pick

systeme.io

The closest like-for-like ClickFunnels replacement at a fraction of the price, with a free plan that never expires.

Pricing

Free plan for 2,000 contacts; Startup $17/mo and Webinar $47/mo on monthly billing; Unlimited above

Best for

Solo creators and small course businesses that want ClickFunnels' funnel, email and course stack for less

#2

GoHighLevel

An agency CRM with funnels, email, SMS, scheduling and reviews, priced by sub-account with unlimited contacts and users.

Pricing

Starter $97/mo with 3 sub-accounts; Unlimited $297/mo; Agency Pro $497/mo; 14-day free trial

Best for

Agencies and service businesses that run funnels, CRM, SMS and booking for several clients

#3

Kartra

A full funnel suite with webinars and video hosting, but its contact caps push list builders onto higher plans.

Pricing

Essentials $59/mo, Starter $119/mo, Growth $229/mo billed monthly; up to 22% off yearly

Best for

Info-product sellers who want pages, checkout, email, webinars and memberships in one tool

ClickFunnels Alternatives 2026: 7 Funnel Builders Compared on Price: 7 tools compared, updated Oct 2026
ToolPricingBest for
systeme.ioFree plan for 2,000 contacts; Startup $17/mo and Webinar $47/mo on monthly billing; Unlimited aboveSolo creators and small course businesses that want ClickFunnels' funnel, email and course stack for less
GoHighLevelStarter $97/mo with 3 sub-accounts; Unlimited $297/mo; Agency Pro $497/mo; 14-day free trialAgencies and service businesses that run funnels, CRM, SMS and booking for several clients
KartraEssentials $59/mo, Starter $119/mo, Growth $229/mo billed monthly; up to 22% off yearlyInfo-product sellers who want pages, checkout, email, webinars and memberships in one tool
KajabiBasic $179/mo monthly or $143/mo billed annually; Growth $249/mo monthly; no revenue sharingCoaches and course creators whose main product is a course, community or membership
Thrive Suite$299 for the first year, renewing at $599/yr; up to 5 WordPress sites; 30-day money-back guaranteeWordPress site owners who want pages, opt-in forms and funnels on their own hosting
LeadpagesPro $29/mo, Business $49/mo, Grow $99/mo with A/B testing; annual billing saves 20%Marketers who only used ClickFunnels for landing pages and want a cheaper page builder
UnbounceStarter $29/mo monthly or $22/mo billed annually; Build $99/mo monthly; Experiment $149/moPaid-ads teams that need landing pages, popups and A/B tests rather than a full funnel

Pricing read from each vendor's own pricing page, checked Oct 2026. Every vendor here publishes a price.

Lowest published monthly price by toolBar chart of the lowest monthly price each vendor publishes; the same figures are in the comparison table above.Lowest published monthly pricesysteme.io$17GoHighLevel$97Kartra$59Kajabi$143Leadpages$29Unbounce$22
Lowest monthly figure each vendor publishes, checked Oct 2026. A tilde marks a figure the vendor states approximately. Per-seat and usage charges can sit on top of it. 1 of 7 does not publish a comparable monthly price and is left out rather than estimated.
1 systeme.io logo
Top Pick

systeme.io

The closest like-for-like ClickFunnels replacement at a fraction of the price, with a free plan that never expires.

Pricing
Free plan for 2,000 contacts; Startup $17/mo and Webinar $47/mo on monthly billing; Unlimited above

Best for: Solo creators and small course businesses that want ClickFunnels' funnel, email and course stack for less

Pros

  • Startup covers 5,000 contacts, 10 funnels and 5 courses, enough for most single-course creators
  • 0% transaction fees and unlimited email sends on every plan, free included
  • Annual billing gives 2 months free, and the free plan needs no credit card

Cons

  • The free plan allows 1 automation rule and 1 email campaign, so real automation needs a paid plan
  • Unlimited costs the same as ClickFunnels Launch, so the saving disappears above 10,000 contacts
2 GoHighLevel logo

GoHighLevel

An agency CRM with funnels, email, SMS, scheduling and reviews, priced by sub-account with unlimited contacts and users.

Pricing
Starter $97/mo with 3 sub-accounts; Unlimited $297/mo; Agency Pro $497/mo; 14-day free trial

Best for: Agencies and service businesses that run funnels, CRM, SMS and booking for several clients

Pros

  • Every plan includes unlimited contacts and unlimited users
  • Starter includes 3 sub-accounts, and Unlimited removes the sub-account cap
  • Month-to-month billing with no long-term contract, plus a 14-day trial

Cons

  • SMS, emails sent, phone numbers and premium AI are billed on usage on top of the plan
  • Starter costs the same as ClickFunnels Launch, so solo creators save nothing on the plan itself
3 Kartra logo

Kartra

A full funnel suite with webinars and video hosting, but its contact caps push list builders onto higher plans.

Pricing
Essentials $59/mo, Starter $119/mo, Growth $229/mo billed monthly; up to 22% off yearly

Best for: Info-product sellers who want pages, checkout, email, webinars and memberships in one tool

Pros

  • Starter adds webinars, video hosting, calendars and unlimited products and courses
  • Starter and above charge 0% transaction fees and include unlimited email and SMS
  • Yearly billing brings Starter to $99/mo

Cons

  • Essentials allows 500 contacts, 5 pages and 1 product, and charges a 5% transaction fee
  • Starter stops at 2,500 contacts, so a 5,000-contact list needs Growth
4 Kajabi logo

Kajabi

A course-first platform with websites, communities and email, priced above ClickFunnels at every tier.

Pricing
Basic $179/mo monthly or $143/mo billed annually; Growth $249/mo monthly; no revenue sharing

Best for: Coaches and course creators whose main product is a course, community or membership

Pros

  • Kajabi states no hidden fees and no revenue sharing on any plan
  • Growth includes 50 products, 25,000 contacts and 11 admin users
  • Annual billing saves $432 a year on Basic

Cons

  • Basic allows 5 products and 2,500 contacts, tighter than ClickFunnels Launch
  • The cheapest plan costs more than ClickFunnels Launch on either billing term
5 Thrive Suite logo

Thrive Suite

Eight WordPress plugins plus a theme builder on one license, with no contact meter at all.

Pricing
$299 for the first year, renewing at $599/yr; up to 5 WordPress sites; 30-day money-back guarantee

Best for: WordPress site owners who want pages, opt-in forms and funnels on their own hosting

Pros

  • Includes all 8 Thrive plugins, among them Architect, Leads, Apprentice, Ultimatum and Optimize
  • One license covers up to 5 websites
  • Pages and forms keep working if you let the license lapse; only updates and support stop

Cons

  • Needs a self-hosted WordPress.org site, plus your own hosting and email tool
  • The first-year price is introductory, and renewal is at the full $599
6 Leadpages logo

Leadpages

A landing page builder with AI page creation and no traffic caps, but no course area or email sequences on its plan list.

Pricing
Pro $29/mo, Business $49/mo, Grow $99/mo with A/B testing; annual billing saves 20%

Best for: Marketers who only used ClickFunnels for landing pages and want a cheaper page builder

Pros

  • Pro includes 25 pages, a custom domain with SSL and 12K AI credits a month
  • Grow adds manual A/B testing, dynamic text replacement and unlimited pages
  • No traffic caps on any plan, so a viral page does not trigger an overage

Cons

  • A/B testing starts on Grow, at roughly the price of ClickFunnels Launch
  • The 7-day trial needs a card at checkout
7 Unbounce logo

Unbounce

A landing page platform with popups, sticky bars and AI traffic routing, built for ad campaigns rather than course sales.

Pricing
Starter $29/mo monthly or $22/mo billed annually; Build $99/mo monthly; Experiment $149/mo

Best for: Paid-ads teams that need landing pages, popups and A/B tests rather than a full funnel

Pros

  • Free hosting, unlimited conversions and 100+ templates on every plan
  • The 14-day trial needs no credit card
  • Experiment adds A/B testing, and Optimize adds AI traffic optimization

Cons

  • The plans list pages, popups and sticky bars; course hosting and email sequences are not on them
  • Optimize costs $249/mo on monthly billing, well above ClickFunnels Launch

What it is

A ClickFunnels alternative is a tool that builds the sales funnel ClickFunnels sells: landing pages, an order form or checkout, follow-up email and often a course or membership area, under one login and one bill.

How it works

Every tool here prices on a different meter, which is why sticker prices mislead. ClickFunnels, systeme.io, Kartra and Kajabi meter contacts. GoHighLevel meters sub-accounts and bills SMS, email and AI usage on top. Leadpages and Unbounce meter pages, traffic or domains. Thrive Suite meters websites, up to 5 on one license.

So the cheapest tool depends on your list. A creator with 1,500 contacts can run on systeme.io's free plan. The same creator at 12,000 contacts pays as much on systeme.io Unlimited as on ClickFunnels Launch, which still has room for 10,000 contacts but not 12,000.

Why it matters

We priced one common situation: a creator with 5,000 contacts selling one course through one funnel, on monthly billing, using the cheapest plan that fits. ClickFunnels Launch covers it at its monthly list price. systeme.io Startup covers it for a fraction of that. GoHighLevel Starter covers it at the same price as Launch, plus usage charges for email and SMS. Kartra needs Growth at $229 and Kajabi needs Growth at $249, because both entry tiers stop short of that list size.

Page builders change the math. Leadpages and Unbounce cost less than ClickFunnels for the pages alone, but the course, checkout and email need separate tools, so the real bill is the page tool plus that stack. Thrive Suite's whole first year costs about as much as three months of ClickFunnels Launch on monthly billing, but you add your own WordPress hosting and email tool.

Key features to look for

What the tool replacesEssential
systeme.io, GoHighLevel and Kartra replace pages, checkout and email in one account. Leadpages and Unbounce replace only the pages, so the saving shrinks once you add the tools they leave out.
Contact limits by planEssential
Contact caps decide the plan more than features do. Kartra Starter and Kajabi Basic both stop at 2,500 contacts, while ClickFunnels Launch allows 10,000.
Transaction fees
ClickFunnels and systeme.io take no percentage of sales, and Kajabi says it takes no revenue share. Kartra charges 5% on its Essentials plan and 0% from Starter up.
Usage charges
GoHighLevel bills phone numbers, SMS, emails sent and premium AI on usage, on top of the plan. Leadpages sells AI credit top-ups. Budget for the meter, not only the plan.
Annual discounts and renewals
ClickFunnels, Kajabi, Kartra, Leadpages and Unbounce discount annual billing. Thrive Suite's first-year price is introductory, and renewals return to full price.

Pricing

Methodology: on 21 October 2026 we read each vendor's own pricing page and kept the figures it prints. Where a vendor shows monthly and annual prices, we compare monthly with monthly and say when a figure is annual. The order reflects how much of a ClickFunnels stack a tool replaces, then its cost in the scenario above. How we weigh a page is on how we rate.

ClickFunnels' pricing lists Launch at $81 a month billed annually with a stated $194 saving against monthly billing, which makes the annual charge $970 by our arithmetic. Launch includes 1 workspace, 2 team members, 10K contacts, 3 courses and 5 custom domains. Scale is $197 a month for 75K contacts and 6 courses, Optimize is $297, and Dominate is $5,997 a year, annual only. Our ClickFunnels review covers the product in depth.

systeme.io's pricing runs from the free plan to Unlimited, with 0% transaction fees throughout; the head-to-head is in ClickFunnels vs systeme.io and the full product note in our systeme.io review. GoHighLevel's pricing lists usage-based charges for phone, SMS, email and AI on top of every plan. Kartra's pricing shows Growth at $189 a month billed annually for 12,500 contacts. Toolradar profiles systeme.io, Kartra and Kajabi.

Kajabi's pricing lists Pro at $499 a month, or $399 billed annually, for 100,000 contacts; see our Kajabi review. Thrive Suite's pricing marks its first-year price as introductory. Leadpages' pricing lists Optimize at $199 a month with Smart Traffic and heatmaps (our Leadpages review), and Unbounce's pricing lists Build at $74 a month billed annually. The wider page-builder field is in best landing page builders, also on Toolradar.

PlanPriceBest for
ClickFunnels Launch$97/mo, or $81/mo billed annually10K contacts, 3 courses, 2 team members, 1 workspace
ClickFunnels Scale$197/mo, or $164/mo billed annually75K contacts, 6 courses, 5 workspaces
systeme.io Startup$17/mo5,000 contacts, 10 funnels, 5 courses, 0% transaction fees
systeme.io Webinar$47/mo10,000 contacts, 50 funnels, 20 courses and evergreen webinars
GoHighLevel Starter$97/mo3 sub-accounts, unlimited contacts and users; usage billed separately
Kartra Starter$119/mo, or $99/mo billed annually2,500 contacts, webinars, unlimited products and courses
Kartra Growth$229/mo, or $189/mo billed annually12,500 contacts and funnel analytics
Kajabi Basic$179/mo, or $143/mo billed annually5 products, 2,500 contacts, 1 website, 2 admin users
Kajabi Growth$249/mo, or $199/mo billed annually50 products, 25,000 contacts, 11 admin users
Thrive Suite$299 first year, then $599/yr8 WordPress plugins and the theme builder on up to 5 sites
Leadpages Pro$29/mo25 pages, 1 custom domain, 12K AI credits a month
Unbounce Starter$29/mo, or $22/mo billed annuallyEntry landing page plan with free hosting and 100+ templates
Mistakes to avoid
×Comparing a page builder with a full funnel suite on price alone. Leadpages and Unbounce replace the pages, but the course, checkout and email you ran in ClickFunnels need other tools and other bills.
×Sizing the plan by features instead of contacts. Kartra Starter and Kajabi Basic both cap their lists at half the size of systeme.io Startup's, so a growing list lands on their more expensive tiers.
×Ignoring usage charges on GoHighLevel. SMS, phone numbers, emails sent and premium AI are billed on top of the plan.
×Budgeting Thrive Suite at its first-year price. Renewal is at full price, double the introductory rate.
×Leaving a 5% fee on the table. Kartra Essentials charges 5% on sales, so a $10,000 month costs $500 in fees on top of the plan (our arithmetic).
Expert tips
→Export contacts, tags and purchase history from ClickFunnels before you cancel, and rebuild the highest-revenue funnel first.
→Start on systeme.io's free plan to rebuild one funnel before paying, since it allows 3 funnels and 2,000 contacts.
→If you run client funnels, price GoHighLevel per client: Unlimited removes the sub-account cap, which is where agency margins come from.
→Check the annual saving against your commitment. ClickFunnels, Kajabi, Kartra and Unbounce all discount annual billing, but only if you stay the full year.

The bottom line

systeme.io is the ClickFunnels alternative to try first: it covers funnels, email and courses, charges no transaction fee, and its Startup plan costs a fraction of Launch for a mid-sized list. Agencies should price GoHighLevel, course-first businesses Kajabi, and WordPress owners Thrive Suite. If you only used ClickFunnels for pages, Leadpages or Unbounce is the cheaper swap.

For the email side of a funnel, see email marketing for small business, and for live launches, best webinar software. Cite this: MarketingShot, "ClickFunnels Alternatives 2026: 7 Funnel Builders Compared on Price", October 2026.

Frequently asked questions

What is the best ClickFunnels alternative in 2026?

systeme.io is the best ClickFunnels alternative for most creators: Startup costs $17 a month on monthly billing for 5,000 contacts, 10 funnels and 5 courses with 0% transaction fees, read on systeme.io's pricing page on 21 October 2026. GoHighLevel suits agencies, and Kajabi suits course-first businesses.

Is there a free alternative to ClickFunnels?

Yes. systeme.io has a free plan that never expires and needs no credit card, with 2,000 contacts, 3 sales funnels, 1 course and unlimited email sends. Its limits are 1 automation rule and 1 email campaign, so most sellers move to a paid plan once the funnel works.

How much does ClickFunnels cost in 2026?

ClickFunnels Launch costs $97 a month, or $81 a month billed annually, with 10K contacts and 3 courses. Scale is $197 a month and Optimize $297, and Dominate is $5,997 a year on annual billing only, per ClickFunnels' pricing page in October 2026.

Is GoHighLevel cheaper than ClickFunnels?

Not on the plan price. GoHighLevel Starter and ClickFunnels Launch cost the same per month on monthly billing, and GoHighLevel adds usage charges for SMS, phone, email and AI. It saves money when you run funnels for several clients, because Starter includes 3 sub-accounts and every plan has unlimited contacts and users.

Kajabi vs ClickFunnels: which is cheaper?

ClickFunnels is cheaper at the entry level. Kajabi Basic costs $179 a month, or $143 billed annually, for 2,500 contacts, while ClickFunnels Launch costs less on either billing term and allows 10K contacts. Kajabi states it takes no revenue share, and its course and community tools are the reason to pay more.

Which ClickFunnels alternative works on WordPress?

Thrive Suite. It costs $299 for the first year and renews at full price, covers up to 5 WordPress sites, and includes the Thrive Architect page builder, Thrive Leads opt-in forms and six more Thrive plugins. You need a self-hosted WordPress.org site and your own hosting.

Sources

Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.

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