Omnisend Review

Omnisend sells email, SMS and web push marketing built for online stores, with prebuilt automations for abandoned carts, browse abandonment and post-purchase flows, plus product recommendation blocks. It prices every paid plan by the number of contacts you send to, so the bill moves with your list rather than with your send volume on Pro.

This review breaks down the Free, Standard and Pro plans at three list sizes, explains how the 3-month prepay discount works, and compares the cost with four rivals. Every price is in US dollars and was checked on each vendor's own pricing page in October 2026.

Toolradar data: on Toolradar, the software directory we run, Omnisend ranks #1 on the email marketing ranking of 108 tracked tools as of October 17, 2026, and its entry paid plan ranks #1 of 12 for price among SMS marketing tools that publish an entry price, where the median entry plan costs $34.50 a month. That pairing, a top-ranked email tool that is also the cheapest SMS entry point, is the core of the case for Omnisend.

MarketingShot data: this newsletter reached 35,000+ marketers as of October 18, 2026, with a 32% average open rate. Our own newsletters are sent on beehiiv, not on Omnisend or any rival on this page.

How we compared: Omnisend against Klaviyo, Mailchimp, MailerLite and Sender on the free allowance, the monthly cost at 500, 2,500 and 5,000 contacts, and whether SMS sits in the same plan. Methodology: all prices are the vendors' published monthly list prices, read in October 2026, and the yearly figures are our own arithmetic. We did not test any of these tools.

Omnisend is an email and SMS marketing platform for ecommerce brands that charges by contact count. It connects to store platforms such as Shopify and WooCommerce, pulls in orders and browsing events, and uses them to trigger automations and fill product blocks.

You are billed for subscribers and non-subscribers who received automated messages, while unsubscribed contacts are not billed, so a list with many old unsubscribes costs less here than on tools that count every record.

You start on Free with 250 contacts, 500 emails and 500 web push notifications a month. Even Free includes 24/7 live chat and email support, a free migration service and the Omnisend MCP server for connecting AI tools.

Standard is the email plan. It adds unlimited web push, Forms AI and Reports AI, and an email allowance that scales with the contact tier: 6,000 emails a month at 500 contacts and 60,000 at 5,000. Personalized content and personalized send time are paid add-ons on Standard, each from $5 a month.

Pro is the email plus SMS plan. It lifts email to unlimited, includes the personalization tools (dynamic content, the AI product recommender and per-contact send time) and opens SMS at per-message rates that vary by country. Pro starts at 2,500 contacts, so even a small list pays the 2,500-contact price. Once a bill reaches $400 a month, Omnisend provides a free account expert.

Omnisend lists regular monthly prices by contact band, then shows a 30% discount if you pay the first 3 months upfront. That discount ends after 3 months, and billing then reverts to the regular monthly rate, so plan on the full price. Standard costs $20 a month at 1,000 contacts, $44 at 2,500 and $81 at 5,000. Pro costs $90 a month at 5,000 contacts and $150 at 10,000.

A worked example for a store with 5,000 contacts over its first year: Standard costs $972 at the regular rate, or $899.10 with the 3-month prepay. Pro costs $1,080 at the regular rate, or $999 with the prepay, before SMS credits. The $108 gap buys unlimited email instead of a 60,000-email cap, plus SMS and the personalization tools, which makes Pro the better value for most stores at that size.

Rivals at a glance: Klaviyo's free plan also covers 250 profiles and 500 emails, and its paid Email plan starts a few dollars above Omnisend Standard. Mailchimp's Essentials plan starts at $13 a month for the first 12 months. MailerLite's Comfort plan costs $33 a month at 2,500 subscribers and $49 at 5,000. Sender's free plan covers 2,500 subscribers and 15,000 emails a month.

Prices were read on Omnisend's pricing page, Klaviyo's pricing page, Mailchimp's pricing page, MailerLite's pricing page and Sender's pricing page in October 2026.

Omnisend fits a Shopify or WooCommerce store with a few thousand contacts that wants cart recovery, product recommendations and SMS from one bill. At 5,000 contacts Pro costs only a little more than Standard and removes the email cap, so most stores past that size should start on Pro.

Skip it if you send a content newsletter rather than store promotions. MailerLite is cheaper at every list size we compared, and Sender's free plan covers ten times as many subscribers as Omnisend's. Stores that already run a large customer data setup should price Klaviyo too, which our Klaviyo review covers.