OpenAI may soon put ads in ChatGPT

Hi there, this is your daily ☕️ MarketingShot.

In today's MarketingShot:

🖼️ OpenAI will test ads inside your ChatGPT images

📍 T-Mobile is turning your app data into billboard targeting

🎤 Why creators are proving their worth with event turnout

📊 Search Console now tracks your social profiles in search

Plus: 💡 6 strategies & tactics, 🎁 6 more stories you might like, and 🧰 6 tools.

🖼️ OpenAI will test ads inside your ChatGPT images LINK

OpenAI will test a new visual ad format inside ChatGPT's image generations, placing branded images that show product inspiration or usage separate from the picture a person is creating, labeled clearly as ads.

ChatGPT reaches 1.2 billion people each week, and the ads will not change the answers ChatGPT gives, while placement guardrails assess whether a conversation is suitable before any ad appears.

Early partner results show WeightWatchers' attributed cost per acquisition ran 15.3% below its paid-search benchmark, and Triple Whale found 93% of Portland Leather's visitors from these ads were new to the brand.

📍 T-Mobile is turning your app data into billboard targeting LINK

T-Mobile has made its mobile data available only through Vistar Media, the out-of-home ad platform it bought in January 2025, so advertisers can target billboards and other OOH screens using the carrier's first-party audience insights.

The data covers mobile location signals plus anonymized records of which apps T-Mobile users have installed and how often they open them, letting advertisers build off-the-shelf or custom audiences such as a "cat lovers" segment and bring in-app targeting to OOH screens.

Because of tightening rules on location data and mobile device IDs, T-Mobile keeps the data exclusive to Vistar, which it owns, and the agency Kepler says the arrangement gives more confidence to scale up programmatic OOH buying beyond big-ticket direct-deal screens.

🎤 Why creators are proving their worth with event turnout LINK

In-person events are emerging as a stronger measure of a creator's audience value than follower counts, according to a Digiday report on a shift in creator marketing.

While a post reports impressions and engagement, an event shows who bought a ticket, entered a room, signed up, purchased merchandise or returned, with AT&T sponsoring all of Ludwig Ahgren's events for six months last year.

MKTG Sports + Entertainment research found 45% of sports fans said digital and AI content made them crave physical experiences, while 62% said community in sports can only be built through real-life events.

📊 Search Console now tracks your social profiles in search LINK

Google's Search Console now lets account holders track how their social media profiles perform in organic search, with support for YouTube, TikTok, X, and Instagram professional accounts after a slow rollout that is now open to everyone.

The tool treats social profiles as "platform properties," like websites, showing Insights and Performance data that cover search metrics, image and video search, and Discover visibility; data arrives within 36 hours of adding a property.

The Video search type reveals which YouTube videos rank in Search and draw clicks, and the Multimodal search filter shows whether Instagram product photos appeared in Image Search, though the new metrics leave out the Branded search filter.

💡 Strategies & Tactics

> Should You Optimize for a Custom Conversion?: Optimize for Meta's standard purchase event rather than a custom conversion in most cases, because narrowing the target cuts conversion volume and weakens delivery.

> How to turn customer signals into smarter email automation: Trigger emails from both what customers do and what they stop doing, since inaction like stalled logins often predicts churn better than activity.

> Google Wants Your Existing Social Content To Work Harder On YouTube: Google's new tools convert existing social posts into YouTube ads, so teams skilled at making flexible social content gain an advantage.

> How to maximize ROI with first-party data strategies: Collect customer data through interactive tools like quizzes and calculators at moments of high intent, then match identities in-house to cut wasted ad spend.

> Google says new pages take about 20 hours to be found, some never are: Google now gives publishers concrete timing data showing new pages take about 20 hours to find, with low-quality ones sometimes never indexed at all.

> How TikTok is helping app advertisers rethink attribution: TikTok lets app advertisers pick which conversion-tracking source optimizes their campaigns, so automated bidding learns from the same numbers marketers use to judge success.

Other news you might like

• X launches updated video composerLINK

• Google Ads brings A/B testing to Performance Max asset groupsLINK

• Influencer marketing has an AI trust problemLINK

• The 2026 webinar audience behavior reportLINK

• ChatGPT ad click rate gains 112% worldwide, Similarweb and Graphite findLINK

• Google PM calls $100 a day the floor for a Demand Gen campaignLINK

🧰 Trending tools

Dograh: open-source voice agent platform with a visual flow builder, telephony, human transfer, and self-hosted QA monitoring across 30-plus model integrationsLINK

Naoma AI Demo Agent V2: AI video sales agent that runs personalized, multilingual product demos in 80+ languages, letting stakeholders explore features independently and reducing sales team workload.LINK

Anysite.​io: a B2B data layer for AI agents that returns targeted company and contact lists via MCP or REST, no scrapers or queries needed.LINK

Browzer: connects to your GitHub repo to auto-draft demo videos, blog posts, changelogs, and docs, then updates them automatically on every merge.LINK

akta.​pro: private company data and signals API with event tracking, news, and entity resolution, helping finance and GTM teams source deals and outreachLINK

Articos: tests your messaging, positioning, and landing pages against simulated personas matched to your ICP, delivering audience feedback in under 30 minutes.LINK

See you tomorrow for a new dose of ☕️ MarketingShot!