Meta's Muse AI agents can now manage Instagram

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In today's MarketingShot:

🤖 Meta's Muse AI agents can now manage your Instagram

💰 YouTube Shopping just doubled creator payouts as sellers top 1.3M

🛍️ YouTube's AI search will send your shoppers to retailers

🎯 Google Ads now matches your customers by IP address

Plus: 💡 5 strategies & tactics, 🎁 6 other news you might like, and 🧰 6 tools.

🤖 Meta's Muse AI agents can now manage your Instagram LINK

Meta is testing its Muse AI agents to help creators handle content and run their Instagram accounts, with the tools shown during the company's recent Connect presentation.

Once a creator grants access to their Instagram information, Muse gives recommendations from account activity, finds collaboration opportunities, compares offers with industry averages, and suggests content strategy.

Because Muse can act on a user's behalf, an AI-generated action that breaks Instagram's rules could bring consequences, so Meta lets users set up approval processes to confirm certain actions.

💰 YouTube Shopping just doubled creator payouts as sellers top 1.3M LINK

Creators on YouTube earned twice as much in shopping commissions as they did a year earlier, business chief Mary Ellen Coe said in a presentation the company posted on September 25, 2026, with more than 1.3 million channels now signed up.

The affiliate model lets a retailer set the commission and a creator tag its product in a video, Short or livestream, with money paid through AdSense only after a viewer clicks through and buys, typically within 60 to 120 days.

Product tags now switch to local offers based on where the viewer watches, so a creator in Los Angeles can earn when someone in London buys, and YouTube will spend hundreds of millions of dollars over about two years rewarding agencies that bring deals to creators.

🛍️ YouTube's AI search will send your shoppers to retailers LINK

YouTube previewed an upgraded Ask YouTube assistant at its Made on YouTube event on September 23, 2026, which helps viewers research products through creator reviews and then sends them to a merchant's site to buy.

The assistant compares products in a specs table, holds context when a viewer clicks into a review video, searches images inside videos to find sample shots with timestamps, and sums up what comment sections say about a product.

Ask YouTube first appeared at Google I/O on May 19, 2026 for US Premium members aged 18 and over, and by July 6 reached signed-in desktop users in the US aged 13 and older for English searches.

🎯 Google Ads now matches your customers by IP address LINK

Google Ads now lets advertisers match their first-party customer data using two new identifiers, a user's IP address and the timestamp of their interaction, when uploading Customer Match lists.

Unlike other Customer Match identifiers, IP addresses and timestamps must be uploaded un-hashed, and Google has updated the file format to eight columns, adding "User IP address" and "User Interaction timestamp" to email, phone, address and mobile device ID.

The new matching options are not available for end users in the European Economic Area, United Kingdom or Switzerland, so advertisers must exclude those users from IP address sharing and include the right disclosures and consent.

💡 Strategies & Tactics

> 10 ways Claude can derail your SEO if you don’t check its work: Always verify Claude's SEO work because it invents problems, blocks pages from search, and applies best practices without understanding your site's actual needs.

> Optimizing content for generative engine search models: Publishing original research and clean, structured content gets your brand cited as the source when ChatGPT, Perplexity, and Gemini generate answers.

> 6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys: Run sales-marketing alignment as a weekly discipline by reconciling account lists, handing reps ready-to-act recommendations instead of raw data, and owning shared revenue goals.

> Meta Ads for Local Businesses: Optimize Meta ads for purchases or leads when possible, then adjust wasteful targeting with lower bids rather than exclusions, and let your offer drive results.

> Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results: Treat creator content as paid media you can measure through search lift and store visits, extending it into retail and streaming ads brands underuse.

Other news you might like

• ChatGPT Ads Seem to Lift Organic Traffic. Is Paying to Be Found the Future of AI Search?LINK

• Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller CentralLINK

• 86% of AI best-product answers cite a commercial source, GetCited findsLINK

• Walmart to Roll Out AI Shopping Assistant With Personalized Pricing and Living Customer ProfilesLINK

• Social top brand building channel in B2B, study findsLINK

• Grocery order values gain 17% in the Americas, Criteo findsLINK

🧰 Trending tools

Naise AI: an AI marketing teammate that handles social media, image generation, influencer outreach, PR, and market research from a single brief across any language.LINK

The GTM Co-Founder: open-source skills that interview you once, learn your product and market, then guide dev-tool founders through a prioritized go-to-market roadmap covering positioning, first users, launch, and pricing.LINK

Outcome: turns your videos, articles, and frameworks into personalized action plans, scores, and audits for each viewer while growing your list.LINK

Tadata: an AI employee inside Slack that connects to your tools, learns your company, and handles briefings, prep, and daily work for your team.LINK

Lead-Generation: a Python script that lets people without coding skills generate large-scale sales leads using various versatile techniques.LINK

Fire Your Seo Agency: Fire your SEO·GEO agency 🔥 A Claude Code skill that audits and optimizes SEO·AEO·GEO·LLMO·NEO(Naver) by itself, 월 50~350만 원짜리 'AI 검색 최적화' 대행, AI 에이전트가 대체합니다LINK

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