☕️ ChatGPT sends 92% of your AI traffic

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In today's MarketingShot:

🤖 ChatGPT sends 92% of your AI traffic

🚫 Reddit is hunting brands planting fake reviews

📊 Search Console now tracks your social reach

🎯 You can now target custom audiences in ChatGPT Ads

👀 Facebook may soon show your post views

🎁 + 5 other news you might like

💡 + 5 strategies & tactics

🧰 + 6 trending tools

🤖 ChatGPT sends 92% of your AI traffic LINK

A new Previsible study of 6.77 million LLM-driven sessions found that ChatGPT now sends 92.4% of all trackable AI referral traffic, growing 12.8x over 19 months as the field consolidated around one clear leader.

Monthly LLM sessions grew 9.9x to reach 644,478 in May 2026, though traffic proved volatile, falling 50% in one month last November when ChatGPT referrals dropped from 448,412 to 213,345 before recovering.

ChatGPT sends 28.8% of its traffic to internal search results pages, and roughly 25% of AI-referred traffic across industries lands there, since the model trusts a domain but often cannot pick the right page.

🚫 Reddit is hunting brands planting fake reviews LINK

Reddit is cracking down on brands that plant fake posts and comments, a stealth marketing tactic meant to get their products mentioned by AI chatbots like ChatGPT and Gemini when those tools pull answers from the site.

The company said its improved automated systems, which use large language models to spot subtle coordinated patterns of fake behavior, caught 25,000 spammy posts and comments a day in the first quarter, cutting user exposure by 20% from a year earlier.

The effort targets generative engine optimization, or GEO, where firms like ReachLLM create Reddit content to boost brand citations in AI responses, though Reddit relies on community moderators, who removed more than 52% of flagged posts from July to December 2025.

📊 Search Console now tracks your social reach LINK

Google Search Console has launched platform properties, a feature that shows how well your social and video content on Instagram, TikTok, X and YouTube performs within Google Search.

The performance report shows total clicks, impressions, and which posts and queries drive the most traffic, while the insights report gives a high-level view of recent trends and top-performing posts.

To set it up, you verify your platform property by choosing one of the four platforms and following the onscreen steps, though Google said the feature will roll out gradually over the coming weeks.

🎯 You can now target custom audiences in ChatGPT Ads LINK

Some advertisers in the ChatGPT ads beta can now build, target, and exclude custom audiences by uploading lists of email addresses and phone numbers, which OpenAI then matches to its own users.

Audiences can be uploaded as a CSV or TXT file up to 500 MB using four identifier types: email, phone, hashed email, and hashed phone, all matched against OpenAI accounts.

A tooltip in the beta states each audience must include at least 100,000 identifiers before it can be applied, a threshold that could put the feature out of reach for most advertisers.

👀 Facebook may soon show your post views LINK

Facebook is testing a feature that shows post view counts directly on posts, letting creators see how many people viewed their content, though only the post creator can see this number.

Meta has pushed views as the main metric over likes and follower counts, arguing that more than 50% of the posts users see in their Instagram feed now come from AI-powered recommendations rather than accounts they follow.

Meta confirmed the Facebook test to SMT but shared no details on scope or scale, while the company has already added view count data on Instagram and Threads.

💡 Strategies & Tactics

> 5 Lifecycle Marketing Triggers Your Growth Team Should Have Automated (And Why Most Don’t): Automate five behavior-based lifecycle triggers like churn intervention and renewal nudges, since the real blocker is disconnected data, not missing strategy.

> 3 AI agents to improve marketing workflows: Deploy AI agents for competitor tracking, campaign reporting, and launch drafts, but first build a shared brand-fact resource so their output stays accurate.

> 6 SEO priorities to rethink for AI search: Shift SEO effort toward building brand recognition, deep topic coverage, and community mentions so AI systems cite you, since traffic volume matters less now.

> How to Improve Your Google Ads Lead Quality: 11 Expert Tips: Feed Google your actual sales outcomes through offline conversion tracking so its bidding chases qualified buyers instead of the cheapest, easiest form-fillers.

> Dollar Shave Club’s bet: AI makes agencies optional, not obsolete: Use AI for cheap, fast execution of in-house ad ideas, reserving agencies and real footage for concepts where genuine human authenticity matters.

Other news you might like

• How BeReal Is Using the FIFA World Cup to Sell Advertisers on ‘Proof of Human’LINK

• X adds green screen and multilingual captions for iOS usersLINK

• Where Sam's Club (With Help From Walmart) Thinks it Can Challenge AmazonLINK

• Suggested Feeds Coming Soon to LinkedInLINK

• Shopify Retains Top Podcast Advertiser Spot as Starbucks Makes Biggest Jump Into Top 10LINK

🧰 Trending tools

SocialEcho 2.0: manages multi-brand social campaigns by combining AI content generation, cross-platform publishing, and engagement tracking in one unified workspace.LINK

Ava Studio: automates short-form ad creation by researching your product, generating 50+ hook-driven video variants optimized for TikTok, Reels, and Meta.LINK

Agent A by Ahrefs: an SEO toolset that simplifies keyword research, backlink analysis, and traffic growth for teams at any skill level.LINK

PixFit: automatically resizes a single visual into platform-specific ad formats, handling safe zones and brand consistency without manual effort.LINK

Blaze 2.0: automates your entire content marketing strategy by learning your brand voice, audience, and business to generate and manage campaigns hands-free.LINK

WarmIntro: finds shared connections between you and target company employees using university, employer, location, and title overlap to make cold outreach feel personal.LINK

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