☕️ LinkedIn wants to own B2B creator discovery

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In today's MarketingShot:

🤝 LinkedIn wants to own B2B creator discovery

📱 Instagram extends Your Algorithm to the main feed

🤖 AI 'girlfriend ads' fuel a new wave of MFA sites

📱 Organic traffic is now mobile advertising's biggest fraud blind spot

📌 Pinterest links Amazon Storefronts to creator profiles

🎁 + 8 other news you might like

💡 + 5 strategies & tactics

🧰 + 6 trending tools

🤝 LinkedIn wants to own B2B creator discovery LINK

LinkedIn has launched its first creator marketplace, a tool built to make B2B creator discovery easier and more scalable for marketers wanting to reach the platform's growing pool of creators across many niche areas of expertise.

Marketers can search creators by topic and view cards showing followers, post volume and engagement, then click "creator insights" for impressions, a bio, and audience demographics by industry, job title and location, and contact creators directly.

The marketplace is in alpha within LinkedIn's campaign manager, open to select brands and creators in North America for English content only, with creators opting in to share data and eligible ones gaining monetization tools.

📱 Instagram extends Your Algorithm to the main feed LINK

Instagram is giving users explicit topic-preference controls on the main feed through Your Algorithm, a change that reshapes organic reach and content targeting by letting people tell the system which topics they like and dislike.

Users pick from a list Instagram first fills in based on their in-app activity, and any edits revise the algorithmic parameters assigned to each person, which marketers should track since it could shift content distribution.

Instagram tested Your Algorithm for Reels in October 2025 and added it to the Explore feed in April, with the main feed now the third surface where users can adjust what they see.

🤖 AI 'girlfriend ads' fuel a new wave of MFA sites LINK

Made-for-advertising websites are drawing users with AI-generated "girlfriend ads" that promise virtual companionship, then funnel clicks toward paid search results and low-quality pages packed with ads from real brands, according to a DoubleVerify report.

These MFA networks pulled in more than 2 million visits per month during the first quarter of 2026, and DoubleVerify estimated that a single network could make revenue in the low hundreds of thousands of dollars each year.

Deepsee.io found the number of AI slop sites more than doubled over the past year, with its block list of MFA and AI slop domains rising to 243,853 in 2026, up from 108,270 in May 2025.

📱 Organic traffic is now mobile advertising's biggest fraud blind spot LINK

AppsFlyer's State of Fraud for Marketers 2026 found that organic traffic now drives 52 per cent of all fraudulent mobile installs, making the channel advertisers treat as a clean baseline the largest single source of fake installs.

The report drew on 106.4 billion installs across 246,000 apps, and showed that inflating the organic number shifts what counts as normal, so fraudulent paid installs blend in and look like they are just keeping pace with organic.

In Finance, tighter affiliate controls cut that channel's fraud share from 58 to 49 per cent, but organic's share climbed from 35 to 46 per cent over the same period, with total fraud volume barely changing as it migrated.

📌 Pinterest links Amazon Storefronts to creator profiles LINK

Pinterest has rolled out Amazon Storefront linking, a tool that connects creators' Amazon Storefronts to their Pinterest accounts and automatically applies affiliate attribution whenever they tag an eligible Amazon product.

After a one-time setup, creators no longer copy and paste affiliate links for each product tag, and they can display their Amazon Storefront handle on their Pinterest profile so users browse a wider catalog of recommendations.

Pinterest reports that more than 50% of its users come to shop and conduct over 80 billion searches each month, and the company said storefront linking will expand to other retail partners without naming them.

💡 Strategies & Tactics

> From Content to Conversion: TikTok’s New All-in-One Funnel Tools: TikTok now spans the entire funnel inside one app, using AI creative tools, paid search placements, and in-app booking to turn discovery into purchase.

> 80% of Your B2B Demo Pipeline Is Already on YouTube. Here’s What to Do About It [Backed By Data]: Publish branded YouTube videos targeting demo, review, and comparison searches, where videos rank organically for keywords that cost $20–$70 per paid click.

> How to make SEO reports more actionable: Convert every finding into a prioritized next step that names the action, owner, and timeline, tailored to each stakeholder's decisions.

> Why Magento Stores Need a Reliable GA4 and Google Tag Manager Setup: Magento's flexible checkout flows break GA4 tracking easily, so a dedicated extension with a clean data layer keeps ecommerce revenue data trustworthy for marketing decisions.

> Apple's iOS 27 sneaks in wallet tricks and map lists that matter to marketers: Apple's new Tap to Share captures loyalty and contact data during the payment tap itself, while Maps Local Lists adds trending venue discovery alongside upcoming Maps ads.

Other news you might like

• Apple rewrites Applebot rules to feed Siri AI - what publishers must knowLINK

• Nobody needs AI to search the Internet, court says in ruling against GoogleLINK

• Only 12% of AI Search Suggestions Match Real User Queries, Study FindsLINK

• Everyone is fighting over the wrong part of agentic commerceLINK

• Instagram Opens Reels Post-View Ad Placement to All AdvertisersLINK

• Canada joins global movement to ban social media for kids: ‘We are failing our children. Enough is enough’LINK

• Lessons from the world’s most effective ad campaignLINK

• ChatGPT drops to 52.7% as Claude triples its AI traffic shareLINK

🧰 Trending tools

Vivago Video Agent: automates branded video creation by turning your assets and story description into coherent, 1080p narrative videos in under 40 minutes.LINK

Orange Slice: lets you build Go-To-Market workflows in plain English, automating lead qualification, Reddit monitoring, and inbound sorting without manual setup.LINK

Dageno AI: monitors your brand's visibility across 7+ LLMs, identifies gaps using real traffic and mention data, and automates fixes through agent workflows.LINK

Loova Agents: a text-to-video tool that plans, directs, and generates ads, short films, and product videos from plain-language descriptions.LINK

Stanley For 𝕏: an AI content assistant that helps you plan, write, and execute your Twitter strategy using proven ghostwriter frameworks for audience growth.LINK

VideoOS by Jupitrr AI: an end-to-end video marketing platform that handles scripting, recording, auto-editing, and social publishing so businesses skip the multi-tool workflow.LINK

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