☕️ Google's new spam update could hit your rankings

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In today's MarketingShot:

🚫 Google's new spam update could hit your rankings

📅 Meta lets shoppers book appointments inside lead ads

📺 Samsung TVs are becoming a shoppable ad channel

🛒 Albertsons is turning AI search into ad space

🤝 Facebook wants to be every creator's AI sidekick

🎁 + 6 other news you might like

💡 + 4 strategies & tactics

🧰 + 6 trending tools

🚫 Google's new spam update could hit your rankings LINK

Google has launched its June 2026 spam update, which started rolling out on June 24 and applies to all languages and regions worldwide, with the full rollout expected to finish within a few days.

The update targets sites that break some of Google's search spam policies, but it does not act on link spam or the site reputation abuse policy, and Google did not say what share of queries it affects.

Sites that drop should review the spam policies to make sure they comply, since Google runs periodic refreshes and recovery can take many months as its automated systems relearn whether a site follows the rules.

📅 Meta lets shoppers book appointments inside lead ads LINK

Meta has added embedded appointment booking to its lead ads, connecting third-party scheduling platforms directly inside the ad so prospective customers can move straight from a lead form to an advertiser's booking process.

The setup needs no coding, since advertisers paste a scheduling link, pick "book time" as the call to action, and publish, after which the system auto-detects the calendar provider and adds that tool when it is supported.

Booking currently works with Calendly and HighLevel, with HubSpot support arriving in early August, and the feature is rolling out for Facebook ads only, with full global availability expected in October.

📺 Samsung TVs are becoming a shoppable ad channel LINK

Samsung is turning its smart TVs into a shopping channel through a partnership with AI shopping agent Glance, letting people browse and buy products straight from their living room screens without reaching for a phone.

The Glance platform runs on Samsung's Tizen OS and offers two-way, interactive shopping, where viewers create personalized feeds and browse fashion, accessories and lifestyle products through the "For You" and "Apps" tabs.

The collaboration is now live on all 2020 and later Samsung TV models in the United States, giving Glance access to a distribution network across millions of screens that few commerce platforms could reach alone.

🛒 Albertsons is turning AI search into ad space LINK

Albertsons is adding advertising inside its AI shopping experience, letting brands place sponsored products within the recommendation carousels of the grocer's conversational search tool through a partnership with Criteo.

The conversational search tool, powered by Google and launched in September, lets shoppers find products using natural language queries, giving advertisers a fresh way to reach people during AI-driven recommendations.

Jill Pavlovich, senior vice-president of digital customer experience at Albertsons, said the rising adoption of AI-powered search created a chance to connect brands, products and consumers in a more relevant and contextual way.

🤝 Facebook wants to be every creator's AI sidekick LINK

Meta is reviving Facebook Creator Studio as an AI-powered companion app meant to help creators grow audiences, manage communities and handle content workflows, testing it with a small group before a wider rollout while opening a waitlist.

Built around AI from the ground up, the standalone app surfaces daily priorities like post performance and growth targets, plus tailored recommendations, content ideas, trend insights and guidance on improving reach, engagement and monetisation.

The app includes an AI-powered comment management tool that identifies priority comments and drafts replies in a creator's writing style, which users can review and edit before publishing, alongside an integrated creator assistant for asking questions.

💡 Strategies & Tactics

> When Your Audience Isn’t Who You Think They Are: Audience research reveals that commercial backup power buyers are seasoned project superintendents reachable through trade media like EC&M, not entry-level electricians on LinkedIn.

> SEO for LLMs: How to Use AI Search to Drive Leads and Conversions: Optimize bottom-of-funnel content to win actual product recommendations from AI tools rather than chasing citations, since most users act on what gets recommended without checking sources.

> Influencer marketing for startup founders: a lean playbook for pre-Series-A: Build influencer marketing around founder LinkedIn posts and affiliate-paid nano creators whose audiences match your buyers, measuring conversions in a simple spreadsheet.

> Stop writing blog posts and calling it SEO: Build SEO landing pages that drop searchers directly into the product at their moment of intent, instead of blog posts they read and leave.

Other news you might like

• Meta outlines best practices for AI-generated multimedia adsLINK

• 65% of Indian consumers use AI for product recommendations: ReportLINK

• Sprout Social Adds Snapchat Publishing Integration, Enabling Brands to Schedule Stories and SpotlightsLINK

• Google's Deep Dive On Google Search Generative AI ControlsLINK

• Gen Z is turning Instagram into the new LinkedInLINK

• U.S. Online Retail Powers Past $1.2 Trillion as Shoppers Embrace Mobile, AI and Debt ToolsLINK

🧰 Trending tools

RankSpot: automates SEO research, content writing, and publishing to help your blog rank on Google and appear in AI search results.LINK

Elentaria: an AI-powered B2B marketing tool that scores 22 channels, builds weekly plans, and refines campaigns using real revenue feedback.LINK

Tycoon AI: lets you delegate business goals to an AI CEO who autonomously assigns specialized agents—marketing, coding, and more—without any setup.LINK

SocLeads 3.0: a no-code scraper that extracts verified emails from Instagram, Facebook, LinkedIn, and Google Maps via keywords or hashtags, keeping bounce rates under 3%.LINK

Nimt: tracks your brand's visibility in AI search results, identifies content gaps, and syncs with 3,000+ marketing tools to boost AI-driven discoverability.LINK

Dina: a macOS app built for Apple Silicon that handles screen recording, audio cleanup, transcription, and 8K export in one place.LINK

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