☕️ ChatGPT ads reach customers Google never could

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In today's MarketingShot:

🛒 ChatGPT ads reach customers Google never could

🇪🇺 Retailers want AI ads exempt from disclosure rules

🎙️ YouTube is now where podcast fans find shows

📸 Instagram carousels just became richer storytelling tools

🎁 + 6 other news you might like

💡 + 1 strategies & tactics

🧰 + 6 trending tools

🛒 ChatGPT ads reach customers Google never could LINK

ChatGPT ads are reaching shoppers that Google could not, as Similarweb found 83% of the queries triggering ads inside OpenAI's ChatGPT would never have activated a Google Shopping ad.

The difference lies in how each system reads intent, since Google Shopping matches ads to declared product queries while ChatGPT surfaces ads during problem-solving conversations and research sessions where commercial intent builds gradually.

Similarweb found that 41% of ad moments inside ChatGPT are purely research-oriented, and 46% of users who start a session with no commercial intent develop buying signals before the conversation ends.

🇪🇺 Retailers want AI ads exempt from disclosure rules LINK

Europe's retailers have asked the EU to exclude AI-generated advertising from new transparency rules that will force companies to label commercial content made by artificial intelligence once the rules take effect in August.

The rules sit in Article 50 of the EU AI Act, which makes deployers disclose artificially generated images, audio, or video, and obliges providers to embed machine-readable markers, with no minimum spend threshold and no blanket exemption for ads.

The transparency obligations apply from 2 August 2026, with existing generative systems given until 2 December to meet the marking requirement, and non-compliance can draw fines up to €15m or 3% of global annual turnover.

🎙️ YouTube is now where podcast fans find shows LINK

YouTube has become the main place where U.S. podcast fans find their favorite shows, accounting for 40% of discovery, roughly double the share of any other platform, according to the "Podcast Discovery Playbook 2026" from Sounds Profitable.

Facebook ranked second at 17%, ahead of TikTok at 15%, Instagram at 14%, and internet search at 12%, while 40% of weighted U.S. listeners named YouTube as their most-used podcast app, beating Spotify at 18%.

Among YouTube podcast users, 78% find shows through intentional search, either by title at 62% or by host or celebrity name at 30%, while trailers on YouTube drove 30% of discovery within that group.

📸 Instagram carousels just became richer storytelling tools LINK

Instagram now lets people add a separate caption to each slide in a carousel, replacing the old setup where every slide in a post shared one single caption.

The option appears as a toggle in the caption area, where users can choose to write multiple captions, and the rollout may take about a week to reach everyone.

The change follows an earlier update that raised the photo limit in a carousel from 10 to 20, so users can now pair up to 20 photos with 20 individual captions.

💡 Strategies & Tactics

> How Fanatics moved from audience targeting to optimizing campaigns for customer LTV: Fanatics stopped defining target audiences and instead let machine-learning models optimize CTV campaigns directly against customer lifetime value, lifting projected LTV 19%.

Other news you might like

• CustomerLake: The Agentic CDP Built for What Marketing Has BecomeLINK

• Yext opens platform access for AI marketing workflowsLINK

• Music Licensing Gaps Widen as Brands Scale Content Across Platforms, Research ShowsLINK

• Ad Tech Company PubMatic Launches Programmatic CTV Marketplace for Indie Creator PublishersLINK

• AnyMind Group Launches Video Tool to Blend AI-Generated and Creator Content for Social CommerceLINK

• The rise of student influencersLINK

🧰 Trending tools

Honestly: a social listening tool that scans TikTok, YouTube, Instagram, Reddit, and X to surface verified, authentic brand mentions and turn them into actionable insights.LINK

SocialEcho 2.0: multi-brand social media management tool that generates on-brand content, schedules posts, and tracks engagement across platforms via official APIs.LINK

Spira AI: connects brands with content creators by automating ad deal matching, negotiation, and campaign management in one platform.LINK

Mindra: a platform that builds and manages AI agent teams for automating business workflows, with built-in human oversight and governance controls.LINK

Ava Studio: automates short-form ad creation by researching your product and generating 50+ platform-ready variants for TikTok, Reels, and Meta.LINK

Waitlister: a no-code tool that builds waitlists with referral systems, email automation, and spam prevention to validate products before launch.LINK

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