|
|
Hi there, this is your daily ☕️ MarketingShot.
|
|
|
In today's MarketingShot:
|
|
📺 YouTube daily usage surpasses Netflix worldwide 🛒 Amazon search shows AI-generated fake products first 🎥 Why LinkedIn is all in on video 🔍 UK forces Google to give publishers AI opt-out 🎮 Roblox opens advertising to kids under 13 💡 + 5 strategies & tactics 🎁 + 7 other news & articles you might like 🧰 + 3 trending marketing tools
|
|
Smarter browsing. Your data never leaves the room.
Most AI tools are a trade — your data for intelligence. Norton Neo breaks that deal. Powerful built-in AI, anti-fingerprinting, VPN, and ad blocking come standard. No setup. No add-ons. No compromises. Search, summarize, and write with AI that works inside your browser and stays there.
|
📺 YouTube daily usage surpasses Netflix worldwide
LINK
|
- YouTube pulled ahead of Netflix in average daily minutes per user during 2025, hitting 99.1 minutes globally against Netflix's 93.4, based on panel viewing data from 18 countries gathered by audience measurement firm Digital i.
- YouTube's share of viewing time on TV sets climbed from 28.2% in Q1 2024 to 33.7% in Q4 2025, and videos of 20 minutes or longer grew to 67.7% of total viewing time by December 2025.
- South Korean users led with 161.5 daily minutes, while France grew fastest at 33.6% year-over-year; Netflix's official YouTube channel reached 78.2 million accounts globally, the highest of any channel measured in 2025.
|
🛒 Amazon search shows AI-generated fake products first
LINK
|
- Amazon is rolling out a new tool in its Shopping app that displays AI-generated product images at the top of search results before showing real items available for purchase.
- The feature targets shoppers who can picture what they want but lack the right search term, letting them type descriptions and refine the AI guesses, starting with clothing and home products.
- Once a shopper taps an AI-generated image that matches their idea, Amazon Shopping shows a list of similar real-world products, alongside other visual upgrades like Lens Live text input and a Circle to Search-style highlight option.
|
🎥 Why LinkedIn is all in on video
LINK
|
- LinkedIn is betting heavily on video as the format of choice for B2B marketing, according to VP of Marketing Davang Shah, who points to a generational shift with 71 percent of B2B buyers now Gen Z or Millennial.
- The platform's BrandLink program lets marketers run pre-roll ads in front of videos from premium publishers like BBC Studios and The Economist, plus influencers including Steven Bartlett, Allie K. Miller, and Gary Vaynerchuk.
- LinkedIn CTV ads are 1.4x more cost efficient at reaching B2B audiences than linear TV, and 4.3x more effective when LinkedIn is combined with CTV, with buying available through The Trade Desk and Amazon DSP.
|
🔍 UK forces Google to give publishers AI opt-out
LINK
|
- The UK's Competition and Markets Authority will compel Google to let publishers opt out of having their content pulled into AI Overviews, while also requiring clearer attribution and links to source websites in AI-generated search results.
- Google has nine months to roll out the changes, which the CMA says should strengthen publishers' position when negotiating content deals, with the regulator monitoring implementation and possibly adding further measures on value exchange.
- An August Digital Content Next survey found median year-over-year referral traffic from Google Search fell 10% in May and June 2025, with the worst-hit publishers seeing click-through declines of up to 25%.
|
🎮 Roblox opens advertising to kids under 13
LINK
|
- Roblox is now letting brands run ads to users under 13 for the first time, naming youth-focused ad marketplace SuperAwesome as its exclusive partner for reaching this younger audience on the gaming platform.
- Ads for the under-13 group will be direct deals only with no programmatic, limited to home screen banners and in-game billboards with static or video creative, excluding rewarded video to avoid extending kids' time on the platform.
- Targeting stays contextual to comply with COPPA and GDPR, with no behavioral data collection, though advertisers can filter by country, gender, and age range across tiers like Roblox Kids (5-8) and Roblox Select (9-15).
|
|
Strategies & Tactics
|
> Who should you hire for AEO?: Hire an SEO product manager who combines user empathy, data fluency, and political soft skills rather than a ticket-creating channel manager bound by org-chart limits.
|
|
|
10x the context. Half the time.
Speak your prompts into ChatGPT or Claude and get detailed, paste-ready input that actually gives you useful output. Wispr Flow captures what you'd cut when typing. Free on Mac, Windows, and iPhone.
Other
news & articles you might like
-
Business leaders found AI answers 10% more credible than general public: Report
LINK
-
YouTube Shorts is awarded Media Rating Council accreditation
LINK
-
DuckDuckGo’s no-AI search gains momentum as users push back on AI-first search
LINK
-
Sponsored Snaps generate 2.5x higher brand awareness than in-feed ads: Report
LINK
-
Thrad Launches Four Native Ad Formats for LLM & AI Conversation Environments
LINK
-
Amazon Moves Prime Day, Keeps Four-Day Shopping Event for 2026
LINK
-
EU court splits Meta's DMA gatekeeper status on Marketplace
LINK
|
|
Trending Marketing Tools
|
Deliveryman.ai: automates cold email infrastructure setup including DNS, warmup, blacklist monitoring, and reply routing so you can launch campaigns faster without technical headaches.
LINK
|
|
Split Ninja: a browser-based video toolkit that cuts, splits, and extracts audio locally without uploading files, keeping your media private and processing fast.
LINK
|
|
ai-business-skills: a collection of 63 bilingual AI marketing skills for coding tools, covering strategy, content, analytics, and regional business applications.
LINK
|
| |
🎓 Want to master the AI tools we cover every day? MarketingShot's AI Academy has 300+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work.
|
|
💬 How did you find today's edition?
We read every reply — just reply to this email and let us know how we can improve!
|
|
