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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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📺 PayPal goes after streaming TV advertisers 🤖 Meta expands AI business assistant to global advertisers 📢 Google fixes loud ads on YouTube livestreams 🧊 3D digital twins are a must for marketing 📬 Beehiiv adds new creator tools to fight competitors 💡 + 5 strategies & tactics 🎁 + 10 other news & articles you might like 🧰 + 3 trending marketing tools
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📺 PayPal goes after streaming TV advertisers
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- PayPal launched a new platform called Curated Ads that lets buyers target connected TV audiences using its transaction data and then link streaming ad exposures directly to actual sales.
- Curated Ads gives buyers access to audience segments across Warner Bros. Discovery, Tubi and Spectrum Reach, positioning PayPal alongside Amazon as a sales data behemoth competing for CTV ad budgets this upfront season.
- Prediction markets like Polymarket and Kalshi are building a bigger TV presence by partnering with news networks including CNBC, CBS and CNN to let viewers bet on events, raising ethical concerns about influence.
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🤖 Meta expands AI business assistant to global advertisers
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- Meta is rolling out its AI business assistant to advertisers and agencies in major markets worldwide, adding local language support across the U.S., EMEA, Asia-Pacific, and Latin America.
- During initial beta testing, businesses resolved common account issues at a 20% higher rate with the Meta AI business assistant, covering tasks from account optimization to core management.
- Small business advertisers saw a 12% decrease in ad cost per result after applying opportunity score recommendations, which are now available inside the AI business assistant tool.
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📢 Google fixes loud ads on YouTube livestreams
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- Google is testing a new YouTube livestream ad format on mobile that places ads below the video window instead of over it, letting viewers keep watching the stream while the ad plays.
- The test comes as YouTube raised Premium prices to $15.99/month for Individual and $26.99/month for Family plans, prompting many subscribers to consider downgrading to the ad-supported tier.
- Early feedback from Reddit users flagged that the ad still plays sound and cannot be muted, meaning viewers may still miss livestream audio and need to rewind to catch up.
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🧊 3D digital twins are a must for marketing
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- Nvidia CEO Jensen Huang argued that companies need to build perfect 3D digital twins of their products, from cars to perfumes, to serve as a "grounded truth" for generative AI activation.
- Adobe launched Adobe CX Enterprise, a new end-to-end agentic AI system designed to manage the full customer lifecycle, from acquiring prospects to driving conversion and lasting loyalty.
- Adobe CEO Shantanu Narayen said enterprises running proprietary, customised models trained on their own data will succeed by producing on-brand content at scale that feels personal at every touch point.
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📬 Beehiiv adds new creator tools to fight competitors
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- Beehiiv announced a set of new features — including webinars, AI analytics for podcasts, metered paywalls, and paid trials — as it works to become an all-in-one hub for creators.
- The platform now lets creators host live webinars for up to 10,000 people with video, screen sharing, and chat, and charge for access in multiple currencies directly inside Beehiiv.
- Beehiiv reported its best quarter ever, reaching 400 million unique readers, crossing 50,000 active users, sending 10 billion emails, and surpassing $28 million in annual recurring revenue.
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Strategies & Tactics
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> Increasing Conversions: Quick Wins That Work in 2026: Combines database growth tactics, behavioral pop-ups with psychologically charged opt-out language, streamlined landing pages, and post-conversion offers to recover the small leaks that collectively drain conversion rates.
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Other
news & articles you might like
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EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
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Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
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‘Advertisers have drunk the Kool-Aid’: The hidden cost of invalid traffic
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Amazon Faces An Easy Boycott But An Existential Question
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Beauty Giants Race to Own the AI Shopping Moment
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X introduces Grok AI-powered 'Custom Timelines' for personalised feeds
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IAB Tech Lab Launches Industry Council to Address Transparency in $200B U.S. Programmatic Ad Market
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Google On Publishing Commodity Content
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Contextual targeting boosts YouTube CTR by up to 55%, lifts view rates: Report
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Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
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Trending Marketing Tools
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Wellows: a brand visibility platform that tracks AI-driven content performance, automates outreach, and measures growth across multiple AI platforms.
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Reloop Animation Studio: a conversational AI tool that turns plain-language ideas into complete, ad-ready videos with avatars, cloned voices, and captions without manual prompting.
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Talk to Review: lets customers leave spoken reviews via a single link, then auto-transcribes and publishes them to your site in minutes.
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