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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🛒 OpenAI tests multi-advertiser ad placements in ChatGPT 📲 Meta taps off-platform data to personalize ads and AI replies 🎭 New York mandates disclosure of AI synthetic performers in ads 🤝 LinkedIn launches creator marketplace for B2B discovery 📺 Samsung TV home screen ads go programmatic 💡 + 4 strategies & tactics 🎁 + 7 other news & articles you might like 🧰 + 6 trending marketing tools
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From idea to shipped tool in 11 minutes.
Type the problem in Slack. Viktor writes the code, deploys to your subdomain, posts the URL, and starts using it on your next request. No specs, no Jira, no kickoff. Founders are running entire companies this way.
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🛒 OpenAI tests multi-advertiser ad placements in ChatGPT
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- OpenAI has started testing a new ad format inside ChatGPT that lets several advertisers appear together within a single sponsored placement, expanding the ad inventory available on the platform.
- The test is currently limited to a small subset of ChatGPT ads, and eligible ads will be sold through a second-price auction, where the highest bidder wins but pays slightly more than the next bid.
- OpenAI says the goal is to improve product discovery for users while giving advertisers more chances to reach high-intent audiences during product research and purchase-related conversations in ChatGPT.
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📲 Meta taps off-platform data to personalize ads and AI replies
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- Meta will start using data that businesses already share, such as outside purchases and games played, to personalise feed recommendations and AI-generated replies, not just the ads it has long tailored with this information.
- The company is replacing two similar settings, "Your activity off Meta technologies" and "Activity from other businesses," with one control that lets users decide whether external business data shapes both ads and other content.
- Meta says it is collecting no new data, and the changes take effect in the United States and several other countries next month, with more countries added later; a tent buyer might then see more camping Reels.
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🎭 New York mandates disclosure of AI synthetic performers in ads
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- New York has started enforcing a new law that requires advertisements using AI-generated people, called 'synthetic performers', instead of human actors to clearly disclose that fact to consumers across all media formats.
- Signed by Kathy Hochul in December and effective Tuesday, the law fines advertisers $1,000 for a first violation and $5,000 for later ones, with exemptions for movies, TV, streaming, video games and audio ads.
- Advertising groups like the American Association of Advertising Agencies opposed the measure over compliance challenges, while SAG-AFTRA, which seeks protections against AI-generated performers, gave the strongest support for it.
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🤝 LinkedIn launches creator marketplace for B2B discovery
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- LinkedIn has launched "Creator Marketplace," a new section inside its ad platform that helps advertisers find creators who match their industry and target audiences for boosting content or arranging direct partnerships like conference speaking.
- Creators can opt in to share their contact details with brands and display their best posts, while the marketplace highlights credibility on specific, sometimes niche business-to-business topics rather than spotlighting influencers with the biggest reach.
- LinkedIn arrives late compared to rivals YouTube, Meta, and TikTok, which have long matched brands with creators, though few existing tools let advertisers search LinkedIn creators by expertise, audience, industry, and how their content performs.
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📺 Samsung TV home screen ads go programmatic
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- Samsung Ads will sell its TV home screen ads programmatically, with the rollout starting across all global regions in Q3 this year through The Trade Desk and Google DV360, and more partners set to join later.
- On the sell side, the home screen inventory will be available through Magnite's SpringServe technology, and the placements will be priced more expensively than traditional CTV ad spots because of their position on screen.
- To handle brand safety, Samsung is using an AI-based solution to filter out objectionable creative, backed by manual audits from account managers and brand safety structures at both The Trade Desk and Google.
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Other
news & articles you might like
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Meta’s AI agent for WhatsApp Business is now available globally
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Creator Content Accounts for 44% of Enterprise Paid Media Creative, Study Finds
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Snapchat releases data on video ad performance
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Creator Seeding Overtakes Paid Social as Primary CPG Discovery Engine, Report Finds
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AI Systems Now Form Brand Opinions from Online Data Patterns
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The Click Is Now Optional. Here’s What Isn’t.
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Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
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Trending Marketing Tools
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Wellows: a unified platform letting agencies and startups monitor brand visibility, manage content, automate outreach, and track performance without switching tools.
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RankSpot: automates SEO research, article generation, and publishing to help your blog rank on Google and attract AI-driven search traffic.
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RankAI: automates SEO content research, publishing, and iterative rewriting until pages rank on Google and get cited by AI search engines.
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Elentaria: an AI-powered B2B marketing tool that scores channels, builds weekly plans, and adjusts strategy using real revenue data.
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Tycoon AI: lets solo founders delegate business operations to an AI CEO that coordinates specialized agents across marketing, coding, and research autonomously.
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SocLeads 3.0: scrapes verified emails from Instagram, Facebook, LinkedIn, and Google Maps using keywords or hashtags, keeping bounce rates under 3%.
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