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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🤖 OpenAI preps conversion-focused ads for ChatGPT 🛒 Amazon licenses its AI shopping tech via AWS 📺 Roku revamps home screen with bigger ads 🎥 Publishers bet on video against AI search 📉 Google search traffic shifts towards big publishers 💡 + 4 strategies & tactics 🎁 + 8 other news & articles you might like 🧰 + 2 trending marketing tools
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Your ads ran overnight. Nobody was watching. Except Viktor.
One brand built 30+ landing pages through Viktor without a single developer.
Each page mapped to a specific ad group. All deployed within hours. Viktor wrote the code and shipped every one from a Slack message.
That same team has Viktor monitoring ad accounts across the portfolio and posting performance briefs before the day starts. One colleague. Always on. Across every account.
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🤖 OpenAI preps conversion-focused ads for ChatGPT
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- OpenAI is building conversion-focused ad formats for ChatGPT, pushing beyond brand awareness into performance marketing that drives measurable actions like purchases, appointment bookings, and contact form submissions for small and mid-sized businesses.
- Advertisers testing the formats would only pay when those actions happen, and the rollout targets local businesses such as dry cleaners, car washes, and appointment-based services, according to The Information.
- To track results, advertisers will need to install OpenAI's ad pixel on their websites and can connect internal systems through its API to send conversion and customer action data back into OpenAI.
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🛒 Amazon licenses its AI shopping tech via AWS
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- Amazon Web Services has turned its in-house AI shopping technology into a product for outside retailers, releasing the AWS Agentic Shopping Assistant built on the same system that powers Alexa for Shopping (formerly Rufus) on Amazon.com.
- The tool drove nearly $12 billion in incremental sales for Amazon last year, and AWS says retailers can launch their own branded version in about 60 days while keeping control of customer data, product catalogs, and business rules.
- Kate Spade, an early customer through parent company Tapestry, used the tool to launch an AI gift concierge in April, built on Anthropic's Haiku 4.5 model via Amazon Bedrock after roughly 2.5 months of testing.
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📺 Roku revamps home screen with bigger ads
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- Roku is rolling out a redesigned home screen across all its devices, putting a larger ad marquee on the right-hand side that mixes paid placements with suggested shows and cannot be turned off by users.
- Preston Smalley called the screen one of streaming's most valuable spots, noting half of all broadband users land on it, and said the split between paid and programmed content isn't fixed.
- The update, the first major home screen change in a decade, also adds a configurable "For You" row at the top using AI suggestions and "now watching" data, plus a "Quick Access" section at the bottom.
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🎥 Publishers bet on video against AI search
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- Publishers are turning to video as a defense against AI search tools that answer questions before readers click through, with zero-click search rates climbing from 56% to 69% in one year and an estimated $2 billion in annual ad revenue lost.
- Global video ad spend is projected to reach $236 billion in 2026, while sub-60-second vertical video drives 2.5x higher engagement than standard formats and nine in 10 U.S. consumers say they're open to watching short-form vertical clips on publisher sites.
- Time magazine is already commanding CPM premiums of 25%–40% on vertical video over standard display, and the next wave of formats will be immersive and adaptive, shifting between vertical and horizontal to match the content and device.
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📉 Google search traffic shifts towards big publishers
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- A new XSquareSEO study indicates that Google Search traffic is consolidating among a smaller pool of large publishers, with established news brands, sports outlets and authority platforms gaining ground while digital-native and mid-tier sites lose visibility.
- Across 44 major US publishing sites, total organic search traffic rose about 5% from 54.6 billion to 57.3 billion visits, with Axios up 79.55%, ESPN climbing to 6.8 billion, and The New York Times growing 38.71%.
- SFGATE fell 56.72%, Vox dropped 53.55% and The Atlantic declined 52.35%, while Vice, Bloomberg, Time, The Wall Street Journal, The Washington Post, CNBC and HuffPost all recorded losses between 28.50% and 43.59%.
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Other
news & articles you might like
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LinkedIn offers guidance on B2B product launches
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Sundar Pichai: Google Search, AI agents, and tools will become one
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The SEO-GEO gap: How AI search traffic differs from organic traffic
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Brands Face Copyright Liability for Influencer Music Use as Platform Gaps Leave Exposure Unmanaged
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X updates creator revenue model to reward original content
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Instagram Tests Showing Interests on Your Profile
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YouTube’s New Reach Metric Makes Creator Audiences Look More Like TV
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Dentsu Predicts 75 Percent of All Ad Spend Will Be Algorithm Driven By 2028
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Trending Marketing Tools
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Krater: a unified chat interface that consolidates multiple AI tools into one place, eliminating the need to switch between separate apps.
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baz.studio: a browser-based video editor that turns text prompts and screenshots into polished tutorial and social videos without manual editing.
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