☕️ LinkedIn overtakes YouTube for B2B video

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In today's MarketingShot:

🎥 LinkedIn overtakes YouTube for B2B video

💰 Google explores ads in Gemini app

📊 Google Ads adds Association metric to Brand Lift Studies

♟️ Chess.com hits 250 million users, opens ad platform

📱 Half of Gen Alpha trust influencers like family

💡 + 6 strategies & tactics

🎁 + 6 other news & articles you might like

🧰 + 1 trending marketing tools

🎥 LinkedIn overtakes YouTube for B2B video LINK

LinkedIn has surpassed YouTube as the main video platform for B2B companies, with 81% of businesses naming it their primary channel versus 76% for YouTube, according to Wistia's 2026 State of Video Report released today.
LinkedIn's share as top video channel climbed 33 percentage points in two years, and B2B marketers directed 39% of ad budgets to the platform by the second half of 2024, up from 31% earlier that year.
Social engagement as the top video success metric nearly doubled from 12% to 22%, while only 49% of teams plan to increase video spend in 2026, down from 57%, with 48% raising distribution and promotion budgets instead.

💰 Google explores ads in Gemini app LINK

Google is considering the introduction of ads inside its Gemini app, with Chief Business Officer Philipp Schindler telling the Q1 2026 earnings call the company is open-minded about monetising the AI assistant.
The statement marks a shift from December 2025, when Global Ads VP Dan Taylor said there were no plans to add ads, while Google already tests ad formats in AI Overviews and AI Mode for Search.
In February, OpenAI began testing ads for ChatGPT users on Free and Go plans in the US, keeping Plus, Pro, Business, Enterprise, and Education tiers ad-free, with ads selected by conversation context and past interactions.

📊 Google Ads adds Association metric to Brand Lift Studies LINK

Google Ads has rolled out a new Association metric inside Brand Lift Studies, letting advertisers measure whether audiences link their brand to a specific concept, category, or attribute through a survey-style question.
Unlike recall-based measurement, Association tracks whether consumers tie a brand to positioning ideas such as "premium" or "sustainable," sitting between awareness and consideration in the Brand Lift framework.
Advertisers remain limited to three Brand Lift metrics per study, so adding Association forces trade-offs against existing KPIs; the update was first spotted by Google Ads expert Thomas Eccel on LinkedIn.

♟️ Chess.com hits 250 million users, opens ad platform LINK

Chess.com passed 250 million registered users in February and is now building out a direct advertising business, adding first-party data infrastructure, exclusive inventory, and audience targeting for brands.
Advertising makes up about 10% of the platform's $150 million revenue, while 88% comes from nearly 2 million paying subscribers, with the $119 annual Diamond tier driving over half of that base.
The site hit 25 million human-versus-human games in one day in February, draws 38 million monthly players, and sees users average 17 sessions per month at roughly 15 minutes each.

📱 Half of Gen Alpha trust influencers like family LINK

Strategies & Tactics

> A blueprint for semantic programmatic SEO: Uses AI to generate thousands of pages where each one addresses a distinct search intent, governed by brand rules and internal linking so scale produces relevance instead of duplicate filler.

> How to Calculate Share of Voice (+ Why it Matters for SEO): Share of voice tracks what percentage of category visibility you own versus competitors across organic and AI search, revealing gaps that click-based traffic data hides.

> Copywriting Friday: Five techniques from Amazon’s relentlessly tested product pages: Studying Amazon's battle-tested product pages reveals five conversion tactics: match the customer's inner dialogue, write subheads that stand alone as a pitch, pre-empt objections early, simplify processes into short verbs, and distribute varied proof throughout the page.

> How to Build Local Citations & Boost Your Visibility Online: means systematically listing your business name, address, and phone number on directories like Yelp and Yellow Pages to signal trustworthiness to Google and AI search engines.

> 12 trendjacking campaigns that turned viral moments into marketing wins: Trendjacking means inserting your brand into an already-viral moment with a format others can remix, since platforms reward speed and audiences reward relevance over polish.

> The 4 Content Motions for 2026 (and which one to choose): picks one of four content models (founder, team, brand, or community) as the foundation that dictates formats, budget, and hiring decisions before anything else.

Other news & articles you might like

Why major publishers are backing Amazon against Perplexity's AI spoofing LINK

Google Discover now tells users why they are seeing certain articles LINK

Google Search May Be Deindexing URLs At Higher Rates LINK

Bloomreach adds Loomi AI for Shopify as a single app for journey personalization LINK

Google updates preferred sources guide, doubling publisher click-through rates LINK

Trending Marketing Tools

LaunchCut: automatically edits raw product demo recordings into polished launch videos using AI-generated captions, zoom effects, and B-roll. LINK

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