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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🚫 Google warns against manipulating mentions for AI ⚖️ IAB warns pixel lawsuit threatens ad-supported media 🤖 Leading B2B firms twice as likely to have ‘fully implemented’ gen AI 🔎 Google adds Preferred Sources to AI Overviews and AI Mode 💡 + 6 strategies & tactics 🎁 + 8 other news & articles you might like 🧰 + 2 trending marketing tools
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🚫 Google warns against manipulating mentions for AI
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- Google's Gary Illyes told the Search Central Live Shanghai 2026 audience on May 15th that buying or manipulating brand mentions to appear in AI Overviews, AI Mode, and other AI responses is strongly discouraged.
- Illyes and Cherry Sireetorn Prommawin compared paid mention schemes to paid links, which Google's internal systems detect, disregard, and ignore, though they were unsure how much organic mentions actually help AI search rankings.
- The warning followed an AI software platform promoting automated brand mention buying for placement across Google, ChatGPT, Claude, and other AI systems, echoing Google's earlier guidance against seeking inauthentic mentions in blogs, videos, and forum discussions.
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⚖️ IAB warns pixel lawsuit threatens ad-supported media
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- The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, cautioning that if the Washington Supreme Court treats the Meta Pixel as a wiretap, ad-supported media across the open web could face serious disruption.
- Plaintiffs claim the hospital's use of the Meta Pixel for marketing turned patient clicks and page views into illegally intercepted private communications under state wiretapping laws originally written in the 1960s for telephone calls.
- A ruling for the plaintiffs could pull ad measurement, analytics, attribution and fraud prevention into wiretap liability, forcing publishers toward opt-in consent banners that clash with opt-out frameworks like California's Consumer Privacy Rights Act.
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🤖 Leading B2B firms twice as likely to have ‘fully implemented’ gen AI
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- B2B market leaders are twice as likely as laggards to have fully rolled out generative AI, with 44% reaching full implementation compared with just 22% of weaker performers, according to McKinsey's 2026 Global B2B Pulse Survey.
- Among market leaders growing share by more than 10% year-on-year, 60% reported double-digit revenue growth in 2025, against 21% of laggards, while 90% said sales effectiveness improved versus 55% of peers.
- Leading firms embed AI into content creation, next-best-action recommendations and sales enablement, and were four times more likely than laggards to run one-to-one personalisation built on behavioural signals, buying history and real-time context.
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🔎 Google adds Preferred Sources to AI Overviews and AI Mode
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- Google's Preferred Sources feature is expanding to AI Overviews and AI Mode, letting users pick favorite websites in Search personalization settings so links from those publishers stand out and surface more often inside AI-generated responses.
- Users add sources through source preferences, and any site publishing fresh content qualifies; selected publishers then appear with clear labels in AI Overviews and AI Mode answers, similar to how Preferred Sources already work in Top Stories.
- Google says people are twice as likely to click a Preferred Source, and over 345,000 unique sites have been picked so far, giving publishers earning that status a real visibility edge as AI search reshapes referral traffic.
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Strategies & Tactics
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> How Content Marketers Misuse GenAI: Identifies the main genAI content failures as skipping fact-checking, pasting blocked URLs into prompts, and treating AI drafts as original research rather than starting points.
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Other
news & articles you might like
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The LLMs Have Spoken: Yelp is the Top Source for AI Local Search
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Google Ads will start deleting historical reporting data after set retention periods
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Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
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Meta rolls out subscription tiers for Instagram, Facebook and WhatsApp
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How Chipotle’s rewards relaunch extends reach of its marketing flywheel
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YouTube lets viewers build their own feed with a text prompt
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Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines
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36% of Gen Z Shoppers Use Digital Wallets as Checkout Habits Shift
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Trending Marketing Tools
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Stage: record, clean up, and publish polished product demos without becoming a video editor.
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SoMerch: handles end-to-end branded merchandise for teams, covering design, production, storage, and EU delivery from one platform.
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