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In today's MarketingShot:

🔍 Google's intelligent Search box ends 25 years of the search bar

📈 TikTok's middle class is gaining power

📱 TikTok World 2026 puts AI at the center of brand growth

💸 Shutterstock to pay $35M in FTC cancellation case

📵 Fashion Nova sued over early-morning promo texts

💡 + 4 strategies & tactics

🎁 + 5 other news & articles you might like

🧰 + 1 trending marketing tools

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🔍 Google's intelligent Search box ends 25 years of the search bar LINK
  • Google has rolled out the intelligent Search box, the first major update to its search bar in over 25 years, announced by Head of Search Liz Reid at Google I/O and available wherever AI Mode runs.
  • The box expands as people type to fit long queries and prompts, with buttons to upload files, images, documents, and Chrome tabs for multi-modal searches across every country and language where AI Mode works.
  • Variations including the expandable search box and research model teases were tested over the past year before this official launch, which Google calls the biggest upgrade to its Search box in more than 25 years.
📈 TikTok's middle class is gaining power LINK
  • TikTok's "micro" creators with 5,000 to 50,000 followers are charging brands much higher fees for partnership deals, while bigger creators are losing pricing power, according to data from influencer marketing platform Upfluence.
  • Creators with 15,000 to 50,000 followers saw average fees rise 125% year-on-year in the first quarter, while "macro" creators (150,000 to 500,000 followers) fell 29% and "mega" creators above 500,000 followers dropped 18%.
  • Brands including Lowe's, whose creator network now counts 27,000 members made up mostly of micro influencers, and Duolingo, which is building a "creator army" of paid ambassadors posting from burner accounts, are driving the shift.
📱 TikTok World 2026 puts AI at the center of brand growth LINK
  • At TikTok World 2026, the platform rolled out a wide set of advertiser tools that place AI at the core of brand growth, spanning creator discovery, search, commerce and campaign automation.
  • New features include Creator AI Search in TikTok One, Dreamina Seedance 2.0 inside Symphony, TopReach Creative Sequencing, Branded Buzz, Search Hubs, Smart+ updates, Market Scope modules and developer tools for AI agents.
  • Creator AI Search reads campaign briefs and suggests creator talent, Smart+ Auto Selection picks assets likely to perform, and a new TikTok Ads Model Context Protocol server lets developers build agentic tools into advertiser workflows.
💸 Shutterstock to pay $35M in FTC cancellation case LINK
  • Shutterstock has agreed to a $35 million FTC settlement over subscription plans that regulators say misled buyers with unclear renewal terms and made cancellation hard, pending court approval in the Southern District of New York.
  • The FTC says on-demand packs marketed as "Best for a one-time project" renewed after the last download or after a year until early 2024, while annual paid monthly plans carried cancellation fees.
  • Customers faced an eight-screen online cancellation flow plus broken phone and email processes, and in 2020 could not finish early cancellation online, instead having to reach support by phone, chat, or email.
📵 Fashion Nova sued over early-morning promo texts LINK
  • Fashion Nova is facing a lawsuit in Northern California from a shopper who says the retailer sent her promotional texts before 8 a.m., breaking federal rules on the timing of marketing messages.
  • Plaintiff Charleen Shavies received eight texts between June and August promoting discounts and linking to the website, with one arriving at 7:24 a.m., despite never giving permission or buying anything in 18 months.
  • The suit cites the Telephone Consumer Protection Act of 1991, which allows damages of $500 per violation or $1,500 if willful, and seeks class-action status covering recipients over the past four years.

Strategies & Tactics

> How to build custom SEO reports with Claude Code and Google Search Console: Connecting Claude Code directly to Google Search Console data lets marketers generate custom SEO charts on demand during meetings instead of pre-building rigid dashboards for hours.
> The funnel query pathway: A framework for measuring AI visibility: Builds branching query trees around specific cohort-plus-intent pairs, working upward from the branded purchase moment, so brands can track AI visibility directionally and teach engines the conversion path.
> How to create an SEO content brief that supports topical authority: Briefs each article as a connected node in a content cluster, specifying its role, internal links, and semantic coverage so search engines recognize site-wide expertise on a subject.
> Keep It Short: How to Break Long Webinars Into Bite-Sized Training Clips: splits hour-long webinars into focused single-topic clips because shorter segments fight viewer fatigue and help audiences actually retain what you teach.

Other news & articles you might like

  • YouTube Makes Creator Deals Part Of The Ad Stack LINK
  • Canva launches Gemini Connected App for AI design generation and editing LINK
  • X launches display of active followers to contextualize performance data LINK
  • Now Spotify is cracking down on AI impersonation in podcasts LINK
  • Google Search as you know it is over LINK

Trending Marketing Tools

LayerProof Kraft: an AI co-writer that transforms scattered ideas into polished long-form drafts and platform-ready posts, matching your voice. LINK

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