☕️ Google kills FAQ rich results for good

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In today's MarketingShot:

🔌 Google kills FAQ rich results for good

🤖 LinkedIn rebuilds your feed with AI

📱 TikTok nears $400M DOJ privacy settlement

📺 Amazon adds creative optimization to CTV ads

💸 Writers flee the Substack tax

💡 + 5 strategies & tactics

🎁 + 7 other news & articles you might like

🧰 + 2 trending marketing tools

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• Google has permanently removed FAQ rich results from its search pages as of May 7, 2026, with the FAQ search appearance and rich result report leaving Search Console in June 2026 and API support ending in August 2026.
• FAQ Schema launched in 2019 and became one of the most heavily deployed structured data types, prompting Google to restrict it to authoritative government and health sites in August 2023 before closing that remaining window this month.
• Lily Ray of Amsive linked the timing to roughly 168,000 search results pushing FAQ Schema as critical for AI Overviews and Generative Engine Optimization, a claim Glenn Gabe said Google is now clearly rejecting for ranking across AI surfaces.

• LinkedIn is overhauling its feed with generative AI recommendation systems that track user behavior over time instead of reacting to single actions, reshaping how content, jobs, and connections appear across the platform.
• The platform is replacing separate algorithms for feed, jobs, and ads with a unified model built on large-scale sequence models, linking every user action into one evolving profile of professional intent.
• With over 1.8 million feed updates viewed each minute, LinkedIn says AI is the only way to handle that volume, turning the feed into a predictive layer for career trajectory.

• TikTok is close to a $400 million settlement with the Department of Justice to end a 2024 lawsuit accusing the platform of children's privacy violations, with no admission of wrongdoing included in the proposed agreement.
• The Biden-era DOJ complaint claimed TikTok and ByteDance violated the Children's Online Privacy Protection Act by letting users under 13 make accounts without parental consent, then served them ads and generated revenue from those views.
• The agreement follows TikTok's $14 billion restructuring deal earlier this year, which created a U.S.-based venture partially owned by Oracle, Silver Lake, and Emirati firm MGX, while ByteDance keeps a minority stake and licenses its algorithm.

• Amazon Ads has rolled out Dynamic TV Creative, a new product that tailors the interactive parts of CTV ads based on where a shopper sits in their purchase journey, drawing on Amazon's household graph and shopping data.
• The tool is open now to US advertisers selling on Amazon in categories like CPG, fashion and electronics, with a Q3 expansion planned to more customers and inventory spots, including live sports.
• Dynamic TV Creative changes headlines, buttons and calls to action and resizes video for formats like squeezebacks and product carousels, but it rotates through advertiser-approved options rather than generating fresh copy from scratch.

• Substack is losing writers to lesser-known rivals like Ghost, Beehiiv, Patreon, and Kit, with creators pointing to the platform's 10 percent cut of subscription revenue, social-first features, and limited control over their publications.
• Sean Highkin pays $2,052 per year on Ghost versus $4,968 on Substack and grew The Rose Garden Report's subscriber base by 22 percent since late 2024, while Matt Brown pays roughly $3,000 on Beehiiv instead of $25,000 on Substack.
• Substack's calculator shows a $10-per-month newsletter with 50,000 members costs $79,500 monthly in fees, while Beehiiv charges $96 per month at 10,000 subscribers and Kit charges $116 per month at the same subscriber count.

Strategies & Tactics

Other news & articles you might like

• Cameo’s TikTok Partnership Targets the Gap Between Creator Fame and Creator Revenue LINK

• MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning. LINK

• Klaviyo expands Anthropic link for marketing workflows LINK

• GPC could cut EU consent banners - but law must catch up first LINK

• Google site visits asset now official: what it means for Search and PMax ads LINK

• Instagram eyes long-form content on CTV LINK

• Amazon Brings TikTok-Style Clips to Prime Video as Streaming Services Chase Mobile Attention LINK

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