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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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📞 Google adds AI-qualified call leads to ads 🔗 Posting links on X just got 1,900% costlier ⚖️ Meta sued over scam ads on Facebook and Instagram 💰 Google changes budget pacing rules for scheduled campaigns 💡 + 6 strategies & tactics 🎁 + 10 other news & articles you might like 🧰 + 4 trending marketing tools
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FROM OUR PARTNER
85% of AI brand mentions come from off-site sources — not your website. Pages with FAQs get cited 40% more often, and 70% of cited pages were updated in the last year. The brands adapting to AEO are pulling ahead. The ones waiting are losing visibility they may not get back. What you get: - The 4 proven AEO plays used by Carta, Ramp & Webflow
- A 90-day action plan you can execute starting this week
- Real citation data showing what's actually driving AI mentions
- The exact framework top brands use to get cited, not just ranked
Get the free playbook
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📞 Google adds AI-qualified call leads to ads
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- Google has added an AI-qualified call leads feature to Google Ads that analyzes calls with machine learning to measure actual lead quality instead of relying on call length alone.
- The system generates AI-powered call summaries and tags for each interaction, while smart bidding uses those signals to prioritize higher-value leads and filter out spam or robocalls.
- Call recording is turned on by default for most advertisers, though healthcare and financial services are excluded, and the feature is currently limited to the U.S. and Canada.
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🔗 Posting links on X just got 1,900% costlier
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- X raised the cost of posting links through its API from $0.01 to $0.20 per link — a 1,900% increase — saying the change is meant to fight spam and "vectors of misuse."
- Tech news aggregator Techmeme stopped including links in its X posts this week, citing both the price hike and a Nieman Lab study showing that links resulted in dropped engagement.
- X's head of product Nikita Bier denied any code is "deboosting links" and said the accounts in the study were "habitual headline+link posters" that offered no additional context.
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⚖️ Meta sued over scam ads on Facebook and Instagram
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- The nonprofit Consumer Federation of America filed a lawsuit against Meta, alleging the company profited from and allowed scam ads to proliferate on Facebook and Instagram in violation of DC consumer protection laws.
- An internal Meta document from 2024, cited by Reuters, estimated that 10.1 percent of the company's revenue that year — around $16 billion — came from ads that were scams or other prohibited content.
- A separate internal Meta presentation from May 2025 estimated that its platforms were involved with a third of all successful scams in the US, and found advertising scams was easier on Meta than Google.
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💰 Google changes budget pacing rules for scheduled campaigns
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- Google is changing how Google Ads paces budgets for campaigns with ad schedules, moving to spend toward full monthly targets even when ads only run on certain days of the week.
- Starting June 1, campaigns will pace toward the full monthly budget limit of 30.4 times the daily budget, rather than scaling down based on the number of active days in the schedule.
- Daily and monthly caps remain the same — campaigns still won't exceed 2x the daily budget in a single day or 30.4x over a month, and ads won't serve on disabled days.
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Strategies & Tactics
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> Every Brand Needs An Enemy: Picking one specific rival to benchmark against turns vague competitive analysis into concrete actions like closing distribution gaps or winning shelf space, giving teams focused priorities instead of scattered ambitions.
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Other
news & articles you might like
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YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More
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Google’s AI Overviews: Billions of Misleading Answers Flood Searches Yearly
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Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise
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Duolingo dials back its 'unhinged' marketing
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Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
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Pizza Hut shifts loyalty program toward experience and exclusivity
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Iterable launches Nova agent to assist markets in scaling customer personalization
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Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance
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50% More Digital Shopping Days Put Parents at the Center of Retail’s Shift
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Trending Marketing Tools
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Stanley For 𝕏: an AI ghostwriter that plans, writes, and schedules Twitter content using proven frameworks, saving time while growing your account.
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Cavalry Studio: a real-time 2D animation tool that lets motion designers create data-driven animations without manual keyframing, free on Mac and Windows.
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Instant Highlights V2 by Heygen: automatically extracts and clips key moments from long videos, saving creators significant time on manual editing work.
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AdsAgent - Google Ads Claude Connector: connects Claude AI to your Google Ads account so you can manage campaigns, keywords, and bids through natural language commands.
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🎓 Want to master the AI tools we cover every day? MarketingShot's AI Academy has 300+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work.
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