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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🔍 Google AI search quotes Reddit as expert advice 📊 Microsoft Ads expands custom columns to all conversions 🚫 Twitch caps view counts for viewbotting streamers 🎯 TikTok users are motivated by affiliate links 💡 + 6 strategies & tactics 🎁 + 8 other news & articles you might like 🧰 + 4 trending marketing tools
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🔍 Google AI search quotes Reddit as expert advice
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- Google has started pulling quotes from Reddit threads and other online forums into its AI Overviews and AI Mode summaries, displaying them under labels such as "Expert Advice" or "Community Perspectives" depending on the query.
- A recent New York Times analysis found AI Overviews accurate nine times out of ten, but across the trillions of queries Google processes yearly, that still leaves hundreds of thousands of inaccurate answers surfacing every minute.
- The update also pushes direct links inside AI responses instead of grouping them at the bottom, and publications users subscribe to through their Google account get labeled "Subscribed" and prioritized in recommendations.
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📊 Microsoft Ads expands custom columns to all conversions
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- Microsoft Advertising has broadened its custom columns feature to cover every conversion metric, letting advertisers build tailored reporting across both all conversions and primary conversions for sharper campaign analysis.
- Advertisers can now create custom columns using ratios and combinations of metrics such as cost per qualified lead, blended CPA, or conversion rate tied to primary goals, according to product liaison Navah Hopkins.
- Revenue and ROAS calculations will mirror the values set at the conversion goal level, helping marketers managing multiple conversion types or complex funnels tie reporting more directly to business outcomes.
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🚫 Twitch caps view counts for viewbotting streamers
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- Twitch will soon place limits on the concurrent viewership of channels repeatedly caught viewbotting, with CEO Dan Clancy confirming the penalties will roll out across all Twitch surfaces in the coming weeks.
- The caps will be calculated using historical data about each creator's legitimate traffic, and the length of each penalty will grow with repeated violations, marking one of Twitch's strongest moves against viewbotting yet.
- Twitch previously purged around 7.5 million suspected bot accounts in 2021, though some community members worry smaller streamers could be wrongly flagged and that the platform may struggle to separate real engagement spikes from viewbotting.
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🎯 TikTok users are motivated by affiliate links
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- TikTok affiliate content is becoming an important driver of shopping behavior, with 77% of interested users searching for more product information after seeing relevant affiliate content in their feed.
- Comments play a major role in purchase decisions, because shoppers use reactions, questions, and endorsements from other users to validate whether a product is worth buying.
- For brands, the strongest TikTok strategy is a mix of affiliate content, sponsored creator posts, comment-driven social proof, and helpful tutorials that support both first-time and repeat purchases.
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Strategies & Tactics
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> On-Page AEO: 4 Writing Frameworks for Better AI Visibility: Applies four classic writing frameworks—leading with conclusions, making definitive claims, naming specific entities, and repeating key ideas—because AI models skim content like humans and cite the clearest, most confident, most concrete passages.
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> How to find and fix what AI gets wrong about your brand: audits how AI tools describe your brand across platforms, traces errors back to third-party sources feeding the models, and updates those sources directly since AI weights independent content more heavily than your own site.
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Other
news & articles you might like
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Gmail’s AI Inbox may redefine deliverability
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Influencer marketing cost: 2026 rate card by tier and platform
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GTM template fills the gap left by OpenAI's ads pixel launch
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Google drops AdSense vignette back button trigger ahead of spam deadline
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Consumers want AI convenience but still crave authentic brands
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Meta says its business AI now facilitates 10 million conversations a week as monetization nears
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When it Comes to TV, Instagram and TikTok Are Headed in Opposite Directions
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Report: Rise of Video Podcasts Prompts Hybrid Approach
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Trending Marketing Tools
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RankSpot: automates keyword research, article writing, and publishing to boost Google rankings and increase visibility in AI-generated search results.
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Fluent Frame: converts text prompts into ready-to-publish product launch videos and explainers, cutting production time from hours to minutes.
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ElevenCreative Flows: a node-based tool for building multi-modal AI pipelines that handle image, video, voice, and music with real-time collaborative editing and shared execution.
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geo-optimizer-skill: helps websites rank better in AI search engines like ChatGPT and Perplexity using research-backed optimization techniques.
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🎓 Want to master the AI tools we cover every day? MarketingShot's AI Academy has 300+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work.
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