☕️ ChatGPT ads are getting cheaper

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In today's MarketingShot:

📉 ChatGPT ads are getting cheaper

🎨 Claude Design turns conversations into marketing assets

🔧 Google Ads tests direct Google Tag Manager integration

📊 ChatGPT citations reward ranking and precision over length

🔍 U.S. search ad revenue reached $114.2 billion in 2025

💡 + 6 strategies & tactics

🎁 + 4 other news & articles you might like

🧰 + 4 trending marketing tools

FROM OUR PARTNER

• The cost of advertising in ChatGPT has dropped sharply in nine weeks, with CPMs falling from $60 at launch to as low as $25, and the minimum spend dropping from $250,000 to $50,000.
• ChatGPT's CPMs remain well above Facebook at $4.82, Instagram at $7.63, Google Display at $10.33, and TikTok at $3.02, though LinkedIn sits closer at $39.19 according to Gupta Media.
• OpenAI is building cost-per-action and cost-per-click models along with conversion tracking, and has already launched a self-serve ads manager, a Criteo partnership, and hired ads leader David Dugan.

• Anthropic Labs launched Claude Design, an AI-powered platform that turns text prompts and chat conversations into marketing and sales collateral like slides, one-pagers, social media content, and campaign visuals.
• Datadog's product manager said Claude Design cut iteration from a week of back-and-forth between briefs, mockups, and review rounds down to a single conversation while keeping output true to brand guidelines.
• The product is in research beta with Canva, Datadog, and Brilliant, and is accessible to Claude Pro, Max, Team, and Enterprise subscribers, positioning it as a rival to Figma and Adobe.

• Google Ads is testing a built-in option that lets advertisers push conversion tracking setups directly into Google Tag Manager without leaving the conversion setup flow in Google Ads.
• The new "Set up in Google Tag Manager" button opens a pre-filled tag configuration inside GTM, removing the need to manually copy conversion IDs and labels between the two platforms.
• The flow prompts users to select a GTM container and surfaces a suggested tag configuration ready to publish, which could help agencies managing multiple clients or complex tagging setups.

• A study of 16,851 queries found that ChatGPT citations go to pages that rank high in retrieval, match the query in their headings, and answer one question narrowly rather than covering a broad topic.
• Pages in the top retrieval position were cited 58.4% of the time compared to 14.2% for position 10, and pages with strong heading-query matches reached a 41.0% citation rate versus roughly 30% for weaker matches.
• Content between 500 and 2,000 words performed best, while pages longer than 5,000 words were cited less often than those under 500, and pages published 30 to 89 days earlier outperformed newer content.

• U.S. search ad revenue hit $114.2 billion in 2025, still the largest digital ad format at 38.8% of total spending, though its growth rate fell to 11% from 15.9% the prior year.
• Social media revenue rose 32.6% to $117.7 billion, digital video jumped 25.4% to $78 billion, and programmatic grew 20.5% to $162.4 billion, all outpacing search in growth speed.
• Market concentration increased as the top 10 companies captured 84.1% of total U.S. digital ad revenue, up from 80.8% in 2024, driven by scale, first-party data, and AI-driven platforms.

Strategies & Tactics

Other news & articles you might like

• Over 50% of internet content now AI-generated: Report LINK

• Google Local Service Ads To Pull Rich Content Through Your URLs LINK

• Instagram extends personalised recommendation controls to Explore LINK

• Reaching For More Reach LINK

Trending Marketing Tools

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