How to optimize site URLs for search engines

A permalink is a URL that points to a specific web page. As the name suggests, a permalink is a permanent URL and should not be changed once the page gets indexed by search engines. Permalink structure is sometimes ignored, which is a major SEO mistake. Search engines will make a difference between a website […]

Canonical URL - SEO Tips

One of the most ignored SEO aspects is URL canonicalization. Many people get confused by this term and do not really understand its purpose. In reality, it is quite simple to understand the role of this process. What is URL canonicalization? URL canonicalization refers to the process of picking the best URL when there are […]