This tiny guide is designed to help you find a profitable niche for your Amazon affiliate store.
Learn how to perform an efficient Amazon niche research and how to find low competition keywords to target.
What is a niche?
A niche is a small segment of a market that occupies a special area of demand and where the advertising efforts are focused on a small group of highly targeted consumers.
The strategy of finding market segments that are small but potentially profitable is called niche marketing or micromarketing.
Niche marketing differs from other online marketing strategies because allows you to engage in an area with very low competition or no competition. We can affirm about niche marketing that is the only competent system of filling up the gaping holes in a specific market by targeting the unsatisfied needs of customers, needs that are usually neglected by marketers from the upper segments.
How to find hot niches
Understand what people want
In order to find products that sell online, we need to figure out what people already want to buy. Finding a good product, is always followed by the demand for the product in the current market and the level of competition or market share that the product will have on the long run.
“What product should I promote? What products are hot selling? These are two of the questions
most people are trying to find an answer. And if we really want to know the answer to these questions, our only option is to perform a market research.
There are all kinds of bumps along the road that may lead you to think you found a high-demand idea. We must understand and satisfy the needs, wants and expectations of our customers on a certain product that they are trying to purchase. This three benchmarks are called the basic needs or minimum requirements in a purchase.
Needs are the main reasons, or the minimum requirements why consumers are looking for a product or service. These needs are called the qualifying or “gatekeeper” dimensions in a purchase.
Wants are the decisive dimensions among many choices.
Expectations, on the other hand, are values associated with a service or product. Expectations are literally part of “wants”, but they become very important when products or services are not differentiated.
Level of competition
Now, the next thing that must be considered when searching for “hot” products to sell, is the level of competition or the market shares your product will have.
Market share or level of competition means the ratio of your brand sales versus the total market sales.
While companies would normally define its target competitors, it is actually the consumers who finally decide the competitive frame, or the list related products or services that customers examine when exercising their buying power. We must therefore pick the market segment where we
can have a potential authority.
The ultimate objective of getting into this business is not just to satisfy the needs and wants of our customers, but to do so in a more profitable way than our competitors. Otherwise, our competition will end up satisfying the customer needs better than our own interest.
Finding out the general interest level
Another aspect to be considered in finding hot selling products is finding out the general interest level about that product.
General interest in a product helps us to determine where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for that product, and there isn’t much competition, it would seem that it might not be a good product to promote.
But the research doesn’t end here; there is one last factor to be considered to exactly discover the hot selling products that you’ve been looking for. We must also learn how other marketers are advertising those products.
If there are a good number of advertisers, it may mean that it’s a good product to get into. The last phase of the process is evaluating and analyzing all the information that has been collected.
We have to analyze all the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.
Other factors to be measured
Still, there are few factors that must be measured before taking a final decision:
(a) Not enough demand means not enough people are going to buy that product
(b) Too much competition means not enough profit
(c) Too much advertising increase the price of pay per click ads, and competition as well
(d) Not enough general interest, combined with a low product demand, means there may not be a good market even if there is competition trying to make the sales.
Amazon Niche Research
You can start your niche research by accessing the Amazon website.
Look for deals
Amazon has a “Deals” section that can give you an idea on what you could promote. Browse through the: all available and upcoming deals tabs and see if you can find a worthy product. The upcoming deals can help you find some new products to promote. These products may have less competition, but you first need to make sure that there is a market for them and there are people looking to buy that kind of goods.
Also, you need to check if there are plenty of related products that you can promote, because you will build your entire site around them and if you don’t have what to promote, you won’t have what to sell and therefore you won’t make any money.
If you haven’t found anything to give you an idea for a niche that you could promote in the “Deals” section, you can start browsing through the main categories.
The probability to find a product with little competition in the main categories is quite small, so I recommend you to surf as much as possible in the available subcategories.
Try to aim for products priced $100 and up, with a minimum rating of 50 and a rating score of not less than 4 stars. These aspects will give you an assurance that you can get a nice commission from selling the product, that the product has buyers and that you are promoting a high quality product.
Market and competition analysis
Once you found a product that you think it has some potential, you will want to see if that product has a market and people interested to buy it.
The best free tool that you can use for this purpose is called Google Keyword Planner. To be able to use it, you need to have a Google Adwords account. If you don’t have already a Google Adwords account, you can create one for free.
Another free tool that you can use to get more ideas from a specific keyword is called Uber Suggest.
Using Google Keyword Planner
As soon as you registered your Adwords account, go to the keyword planner page and click on “Search for new keyword and ad group ideas” to expand that section. You will now see some fields where you can research your keyword ideas.
The first field allows you to research a specific keyword. Sometimes, you can find some ideas for keywords from the product title or from its description. If however the title of the product you intend to promote it is too general, you can use the second field of the keyword planner tool, more precisely the one called “Your landing page”.
You will need to copy the URL of the product sales page and paste it into that field. Once you click the “Get ideas” button, the keyword planner will try to give you keyword suggestions related to the text from that page.
Choosing a domain name
If you have found a niche with low competition, you can drive free high quality traffic to your site from search engines results.
The best, SEO friendly domain extension from my personal experience is .com. If you can find a .com domain, without hyphens and with an exact match for your main keyword, it would be great.
If you cannot find an exact match .com domain name available, you can register a .net or .org domain if the .com domain name is registered but not used (many .com domains are parked, but not used).
I know that this part of finding keywords that fit exactly with an available domain name will increase your time dedicated to the keyword research process, but it will worth in the long run.
Fortunately, there is another useful tool that you can use to dramatically cut the time of this process.
This tool is called Bulk Domain Search and allows you to search for up to 500 domain names at the same time.
So, what you have to do now is to download the suggested keyword list from Google Keyword Planner and copy and paste those keywords into the bulk domain search tool.
Before you download the keywords list, you need to make sure that you are targeting the right location in the keyword planner. The keyword planner tool allows you to see the search volume for keywords based on specific locations. If you’re looking to promote products for Amazon.com, make sure you check the search volume for United States, if you intend to promote products for Amazon.de, make sure you are looking for the search volume of that product in Germany, and so on.
Filtering the results
I’ll go only for keywords with over 1000 average monthly searches and not more than 10,000. Keywords below 1000 searches have too little search volume and those with over 10,000 will have too much competition.
Do not be intimidated if in the “competition” column you will see “high” for many of the keywords, because this competition refers only to Google Adwords ads.
To export the keywords list from the Keyword Planner tool click on “Download” tab once the suggestions list is generated and you will be able to download that list as a .csv file that can be opened with Microsoft Office Excel.
If you don’t have Microsoft Office pack installed, you can select the “Save to Google Drive” checkbox and then “Open” and the keywords list will be opened in Google Docs, which looks similar to Excel interface.
After you downloaded the keywords list in Excel or Google Docs, you need to filter the results by the number of avg. monthly searches.
To achieve this in Google Docs, go to the arrow next to filter view and click on “Create new filter view”. Next, go to the “Avg. Monthly” column and click on the icon next to that. Uncheck all the results lower than 1000 and greater than 10,000 and click the “OK” button.
Now you should see only keywords with monthly searches between these values. To sort the values from largest to smallest, select the column again, click on the small arrow that appears when you hover with your mouse the letter
above that column and click on “Sort sheet Z -> A”.
For Excel, select the “Avg. Monthly Searches” column by clicking on the letter above that column, go to “Sort & Filter” and click on “Filter”. Click on the arrow icon next to “Avg. Monthly Searches”, uncheck all the results lower than 1000 and greater than 10,000 and click the “OK” button. To sort the values from largest to smallest, select the column again and go to “Sort & Filter”, click on “Sort largest to smallest”, leave “Expand the selection” selected and click “Sort”. Select and copy the remaining keywords after you applied that filter (select the entire column and press CTRL+C) and paste them into the bulk domain search field. Select only “com, net and org” checkboxes and click on “Go”. You should now see a list with all the unavailable domain names and the available domain names (if any).
If you found few domain names available, do not enjoy yet. First, you need to remove from your list the domain names that contain trademarks. You don’t want to be sued later or have your site shut down due that you have breached the copyright laws.
From the remaining potential domain names, you need to choose the ones that have a chance to reach the first page of Google. To get an idea of how high the competition is for your keywords, just go to Google search (.de, .jp, .es, etc. if you want your site to be found locally). In the search box type: allintitle:”Your Keyword Here” This search query will return all the indexed pages that have “Your Keyword Here” in their title.
Now, look at the number of pages found containing that keywords in the title. You should see something like: About 9,390 results. If that number is under 10,000, your site has a great change to reach the first page of Google and means that your chosen niche is reachable.
If this number is over 10,000 but is lower than 15,000, you site still has a decent chance to get to the first page of Google for your keyword. If that number is over 15,000 but under 20,000 you must analyze the competition first and then decide if you think that your site is more likely or not to reach the first Google page. To make sure you have a chance to get on the first page of Google, you should check the metrics of the first 10 sites that appear in search results for the keyword you want to rank.
The higher their pagerank value , the page authority and number of backlinks, the harder is for you to surpass them in search engine results. There are many tools, both free and paid that can ease your niche research work. Moreover, there are multiple criteria by which affiliates choose their niches.
I hope this short guide helped you to better understand what niche marketing is and how you can find keywords for that you can get free traffic from search engines.
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