In this post, I will talk about why in my opinion you should start your own blog today if you want to become a full-time internet marketer.
Even though you don’t have too much time to add new content to your blog very often, you are not a good writer or if you think blogging is boring and you hate writing, the benefits of having a blog are too great to be overlooked.
From my past blogging experience, I found the blog to be one of the most valuable online assets for my business.
Below are my top 5 reasons why you should create your own blog today.
1) Free traffic
The free traffic you can get from search engines is probably the most obvious reason why you should create your own blog. Who in his right mind would refuse free and highly targeted traffic coming in automatically on a daily basis?
Not me, that’s for sure.
Let me show you a screenshot from my blog and the traffic received over one year period according to the JetPack WordPress plugin and Google Analytics. I need to mention that I was only adding new content occasionally and sometimes even months have passed without adding a single post. Therefore, I can say that my blog was far from being a large blog, but I still made money with it.
How about the quality of the traffic?
As you can see, for the year 2016, the majority of the traffic came from The United States and there are 3 tier 1 countries (United States, United Kingdom, and Canada) in the top 10.
Tier 1 traffic is considered to be the traffic of the highest quality, with people from the English speaking countries and the countries with the highest spending power.
Where most of the visitors were coming from?
As you can see, the vast majority of the visitors landed on my blog from the search results page of the search engines.
It’s not a ton of traffic if we judge the volume, but even so, I made a decent amount of money from it.
I don’t even want to think how much would I have to spend for that kind of traffic if it was to pay for it. Besides that, take into consideration that the organic traffic is also highly targeted.
Is true that for getting your website ranked at the top of the search engines results you need to put in a bit of search engine optimization work at first, but once your blog starts to build up a bit of authority, your traffic will start to come constantly and you’ll receive free traffic years and years without lifting a finger. Even if I don’t post anymore on my old blog, it still receives a good volume of daily traffic from search engines.
2) Building assets
I heard it hundreds of times and probably you’ve heard it too.
In order to have a real online business, you need to build assets.
I can say I totally agree with that and if you want to work full-time online, building assets should become one of your main focuses.
While you can make a quick buck without building assets, you cannot say you have a real business until you create reusable assets. You can consider an email list to be an asset, your YouTube subscribers, your followers on the social networks and so on.
While there are multiple types of assets you can and should build, in my opinion, a blog should be in the center of your activity.
Imagine you’ve managed to build an extensive email list, a large number of followers on the social networks or a large number of YouTube subscribers.
But what if one day your accounts get blocked because YouTube, Facebook, Twitter, or the company behind your email autoresponder has suddenly changed the terms and conditions and your account all of a sudden doesn’t comply anymore with their terms and gets shut down.
I read cases when people lost their huge email list because their email autoresponder company has tightened its terms and have become not so marketer-friendly.
A similar scenario also happened after Google Adsense has changed their terms and a lot of people which were depending on this traffic source were forced to stop their advertising campaigns since their ads were not complying anymore with Google AdWords terms and conditions.
Facebook Ads also seems to be following a similar path since lately, their advertising rules became stricter concerning at the type of offers that can be advertised using their platform.
The point is that when you depend on external companies, you have no control over your assets and you can never be cautious enough.
I know it sounds like a “worst case scenario”, but as I already said, I know people who were relying heavily on a single company and they’ve lost most of their business and income due to some factors they had no control over.
If your business is going to depend in a significant percentage on a platform you have no control over, you can get burned very easy and without a prior notice.
While you have no control over your social networks accounts, you are in the full control over your domain name and your blog.
It’s true that even inevitable situations may arise and you can also get your blog hacked or get your web hosting account suspended for not paying it on time. However, these situations can easily be avoided, while you have absolutely no control over your accounts built on external platforms.
Once you have a blog, it should become your virtual home, the place where everybody will know where to find you regardless if you still have your YouTube account, your Facebook account or your email list.
At least, that’s how I’m seeing things and what I’m trying to do for my business.
There are no doubts that a lot of people have succeeded in this industry without having a blog, but I think a blog is a big plus and an asset that can bring you a lot of benefits.
3) Personal branding and positioning yourself as an authority
In any online business, is vital to brand yourself or your company. I didn’t know this when I first started and had no significant success before I figured it out.
You can either brand yourself if you want to be known as a “go to person” or you can choose to brand your company if you have one.
How a blog will help you to brand yourself?
By blogging, you need constantly to create new valuable content for your readers. When people find your content helpful, they will start to see you as an authority in your niche and they will return to your blog to read more posts.
When your readers consistently see your name, photos or your company’s logo or name, they will eventually become very familiar with you and most of the times, these are the people that will follow you in every business you are promoting, purchase the products you are promoting and so on.
I very often heard from the top recruiters from the MLM industry that “people join people and not opportunities”. That’s why is very important to brand yourself and to build a relationship with your prospects. Read the next point for finding out how you can build a strong relationship with your visitors with the help of your blog.
You will be very surprised when you’ll talk with people who are constantly reading your blog and some of them will give you the impression that they know you for a lifetime.
How to brand yourself using your blog?
What can make you look like an authority in your field if not having a blog?
The mere fact you own a blog makes you an authority in your readers’ eyes. You write content and your readers read it. Then, who looks like the most important person?
Regardless of your knowledge level, there will always be persons who know fewer things than you about a specific topic. If you are able to share at least a bit of value with your readers, they will perceive you as being an authority.
To really turn your blog into a personal branding machine, you need to first give your readers access to you.
Below are a few ways how I’m branding myself using my blog.
– Adding your photo and name in the most visible places.
For instance, you can see my name and photo in the right sidebar (you might see another photo or another design at the time you read this post).
The header of your blog is also a great spot for placing your photo since it’s displayed on all the pages of your website and will definitely give you a lot of exposure to your visitors.
I know you might not like to show off your face to the thousands of people that land on your blog daily. You might be a not-so-good-looking person or a very shy type of person.
For that, a common tactic is also the usage of an animated cartoon of you instead of a real photo. So if for some reasons you don’t want to display your face all over your blog, you can get pay $5-$10 to someone on Fiverr and you’ll have a nice cartoon version of you that you can use instead.
See the example of Zac Johnson who has a cartooned version of him in the header area.
or Luke Kling from Peerfly, who’s using his animated version in various areas of his blog.
I can give you a lot of other examples, but I’m sure you already got the idea.
Setting up your avatar and biography
After people read something that gives them value, sometimes they will want to know more about the author. Things like author’s experience, background, achievements, other posts or anything like that.
I know that because I’m also doing that from time to time after I read a very good post. Who knows, maybe I’ll find more posts from that person and I’ll learn more cool things.
Maybe I’m not the only person who does that, but even if I am, it does no harm setting up an image for your profile.
Now, if your blog is built on WordPress, the most WordPress blogging themes will display an image with the post author and a short author biography next or below the photo. If not, you should really look for a theme with this feature or hire a programmer to implement that for you.
Adding your avatar, a short bio and the links to your social network profiles under your posts is another great way for branding yourself through your blog and for getting more followers on the social networks.
Take your time writing your about page
For branding yourself, especially if you have a personal blog like me, you need to let your readers know who you are and what’s your story and background.
As you can see on my blog, my about page is very detailed. In fact, I’ve tried to cover all my story on how I started and what determined me to become an internet marketer.
But I though no one reads the about pages…
That’s not true and usually, the people who will become your most valuable clients are usually interested in your “about me” page.
Most of the people, before joining a business opportunity or purchase your products, will start by doing a little research about you. Some people will be satisfied with a superficial research, while other people will do an extended research or will even contact you on email, phone or on social networks.
People need to know if you are not only another scammer who only tries to steal their money and give them nothing in return. They need to know if you are trustworthy and if you are the person you’re pretending to be.
The first step towards gaining your readers’ trust is your about page.
As you can see, my blog links to my about page from the right sidebar which is displayed on all the pages. The link position is also strategic since if anyone shows interest in reading my short bio, it’s most likely he will also be interested in reading my full about me page.
A non-existant about page or a page with only 3 rows of content will definitely raise a red flag in your readers’ mind and they will probably think twice before buying your products or joining your opportunity. Having no contact details on your blog is even worse.
A detailed and well-written about page will give your readers the trust they need, or at least a piece of that is some cases.
4) Relationship building
Strong branding + a close relationship with your readers is something extremely powerful. Through branding, you get people to see you as an authority and by creating a relationship with your readers builds trust.
For example, a large email list is almost useless if the people subscribed to your list have no clue who you are (which I would say it’s a lack of branding) or if they don’t trust you enough to buy your courses or anything you recommend to them.
The truth is that without a proper branding and trust, you’ll be seen by your subscribers just as “another marketer” who’s trying to sell his trash, or even worse, “another spammer”.
I don’t know about you but when I receive an email from someone who’s trying to sell me something but I don’t even remember who he is, the first thought that comes to my mind is that he’s a spammer, even though I might have subscribed to his email list for one reason or another.
Most of us probably think the same and we are tired of all the promotional emails bombarding us every day.
Anyway, let’s get back and talk about how you can build a relationship with your readers using your blog.
Well, I think the best way of doing that is by making the visitor experience as interactive as possible.
By default, WordPress already allows your users to interact with you by providing you feedback through their comments, so make sure you reply to every comment posted on your blog and your readers will love you. Sometimes, if you are promoting something in the content of your post, people will ask you additional information about that product in the comments section before buying the product. Replying to comments is, therefore, a good way of closing a sale or getting referrals for your business. I’ve done that and it’s very efficient.
Depending on your nice or your blog type, besides the comments you can add a bit of reader interactivity by adding a rating feature (for example for a product review blog), you can create polls or anything that needs user’s interaction.
5) Sell it later on for a nice amount
While it’s not productive to start a blog having in mind to sell it later, it’s definitely something you can take into consideration after some time.
How would you like making money while you are blogging and making a nice amount of money before your retirement?
I know it sounds very good, but having a blog gives you this possibility.
There are a lot of people who’ve sold their blogs for exorbitant amounts of money after years of writing content.
If you’re starting your blog with this intention in mind, I wouldn’t advise you to make your blog as personal as mine is and don’t get a domain name with your name in it since it will lower a lot the value of your blog if you want to sell it. Instead, go for more general names that describe your niche and exact match domain names when available.
A blog is, in my opinion, one of the most valuable assets you can build for your business. Yes, it requires work and effort, but the advantages of having a blog are significant.
These are my top 5 reasons why I think you should create your own blog.
I hope you got some value and enjoyed reading this post as much I enjoyed writing it. I really appreciate my user’s feedback, so don’t forget to leave a comment below.